Write to Influence
- not just inform 

Learn how to create the content that most influences Technology Buyers: 

1. White Papers
2. Case Studies
3. Best Practice Guides
4. Feature Comparisons
5. Product Brochures
6. Marketing Emails,

based on 14 years of marketing Australian technologies.

I was surprised by what's expected from each type and why most White Papers miss the mark. They're thinly-disguised brochureware.
Peter Woollacott, CEO