Toolkit 1: Uncontested Space
Who is this Marketing Toolkit for?
You, if you're a CEO, MD or CMO, and you want to stop burning cash competing in crowded markets and find the markets you can dominate - and you have the time and resources to do it in-house.
How it works
The core principle behind Toolkit 1: Uncontested Space is to view your company, products and competitors through the eyes of ideal clients
in markets of best fit, so you can attract and convert more of them - without butting head-to-head with competitors.
This toolkit is a complete end-to-end process including:
- 10 Tools (templates and methods)
- A comprehensive User Guide - that takes you step-by-step through defining your Uncontested Space and devising your Growth Strategy,
using a workshop format
- A Three-hour Consult to fill any gaps.
What it shows you
Ideal Client Organisations: What
makes them ideal, what they have in common and where your vulnerabilities lie
the main Buyer Personas are, what keeps them awake at night, how they view you, when and why they choose competitors, what they want from you
Sales Process: Its
stages and how they work, where the conversions, roadblocks and gaps are - and how to match buyers' needs to unblock and accelerate it
to devise a short, targeted action plan - and agree and monitor actions to win and grow your uncontested space.
Like to learn more?
Fill the form at right for details in a moment.
Back then, a list of prospects was virtually anyone who would talk to us, which was wasting a lot of time. Now we have a very clear picture of which buyer personas in which types of firms are best matched to what we do, and a clear direction of how to engage every one of them, using individual pain points.
Head of Product (North America), Milestone Group