Toolkit 2: Compelling Content
Who is this Marketing Toolkit for?
You, if you're a CEO, MD or CMO and you want to create Compelling Content that influences Buyers to take the actions you want – and you
have the time and resources to do it in-house.
How it works
The core principle behind Toolkit 2: Compelling Content is to create the content your Buyer Personas actually want, and to deliver it
to them when they want it and how they like it, so they will reach out to you, instead of you chasing them.
This toolkit is a complete end-to-end process including:
- 10 tools (templates and methods)
- A comprehensive User Guide - that takes you step-by-step through planning and creating powerful new content.
- a Three-hour Consult to fill any gaps.
What it shows you
you compare in the eyes of ideal Buyer Personas, where your vulnerabilities are, and what buyers want from you to choose you
Sales Process: How to map it to buyers' wants, and confirm the content you need when and how, to move buyers from the top to the bottom
of your funnel.
you have now, what can be updated or re-purposed, what needs to be created and how to create the 6 content types that most influence technology buyers
to design and name a Bottom Funnel Offer that will encourage buyers to reach out to you, when they're satisfied and ready to engage.
Like to learn more?
Fill the form at right for details in a moment.
Technoledge's processes and toolkits are very efficient. Our communications are shorter, sharper and more effective than before, and we’re getting far more content out the door, into contacts’ inboxes and making an impact, in far less time.
Head of Product, Milestone Group