Growth Engine: drive growth in technology markets
Who is this Custom Service for?
You, if you want to build a Growth Engine that delivers qualified leads to you when they're ready to engage - and you don't have the time or resources
in-house to do it yourself.
Drive your Growth
Would you like Buyers with problems you can solve profitably to:
- Find your website and engage with your solution?
- Qualify themselves in and move down your funnel?
- Ask to meet with with you when they're ready?
That is what Phase 3: Growth Engine will deliver. It's the third phase in your Growth Strategy. The Growth Engine
drives your growth.
Why the Growth Engine focus?
If marketing has no or low return, it's an expense. We think that marketing should be focused on results, ROI and growth - not pretty websites, infographics
By building an automated Growth Engine that brings qualified leads to you, we can help you achieve results, ROI and growth - and save you wasting time
time chasing leads who are neither interested nor ready.
What does Phase 3: Growth Engine involve?
By now, working with you, we've defined your Uncontested Space and created the Compelling Content your Ideal Buyers actually want.
Now it's time to pull put your Compelling Content to work in a Growth Engine that systematically and continuously attracts and engages Buyers, and either
delivers them when ready or nurtures them until they are.
In Phase 3: Growth Engine, we put your new Compelling Content to work in a 3-month Digital Campaign comprising web, email, social channels,
and earned, owned and earned media, testing and tweaking as we go. The process involves:
- Segmentation (of your data to maximise resonance)
- Registration Pages (to move visitors to specific actions)
- Connecting Content (emails and blog posts to drive specific actions)
- Email, web and social campaigns (multiple touch points for maximum impact)
- Master Plan (co-ordinating all elements to ensure deadlines are met)
- Results (tracking the right metrics to know what's working and what to do next).
Like to learn more?
Fill in the form at right to:
- Talk to Australia's only technology marketing specialists
- Gain insights you can use instantly
- Turbo-charge your marketing and ROI.
Our marketing has matured out of sight in the last 6 months. Our story is clearer, our strengths more obvious and our targeting more precise. Apart from leads in new verticals, we’ve raised our profile with Oracle, who now understands our strengths and refers us to businesses that are a good fit. Considering our relative sizes, this is remarkable.