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Technology Marketing Trends 

Keep up the easy way 

Do you have a terrific technology, smart people and not much time to keep up with marketing trends?
You're not alone. Our clients are just like you.

Read our practical resources for marketing in the Tech sector and save your precious time.     

Short guides

Checklists and Precision Processes for fast insights

 

1. How to Double Your Marketing ROI

With quick fixes for 6 common headaches. Click here for your Performance Checklist for CEOs and CMOs.

2. 5 Precision Ways to Win More 'Best Fit 'Buyers

And build a strong business on High Value Clients (not just any). Click here for your Precision Process for CEOs and CMOs.

 

3. How to Exit or Retire Sooner

6 critical factors to move CEOs of Aussie Tech companies closer to your 'ultimate end game'. Click here for your Checklist.  

 

eBooks 

In depth guides to marketing complex technologies

 

1. The Australian Technology Marketing Blueprint

The definitive guide to winning the markets you need to build a successful Technology Business in or from Australia. Click here to choose the version tailored to your segment.

2. How to Present Like a Pro - Cheat Sheets

Discover 14 Shortcuts to move your audience to action (and outperform competitors with much bigger budgets). Click here for your Cheat Sheets.

3. Write to Influence -eBook

How to Create the 6 Content Types that Most Influence Buyers of High Tech (and move them to take actions you want). Click here for your Guide.

 

 

Recent blog posts 

Straight talk on marketing technologies

  1. Why Even the God Particle Needs Marketing Tracey James 26-Nov-2018
  2. Why Landing Pages and Hollywood Films Have Lots in Common Kim Brebach 19-Nov-2018
  3. Game-changing Clean Energy Breakthroughs Kim Brebach 06-Nov-2018
  4. Effective Leadership: Learning from Turnbull’s Mistakes Kim Brebach 26-Oct-2018
  5. How to Win Trials, Bake-Offs and PoCs Tracey James 22-Oct-2018
  6. How South Australia Won the Great Energy War Tracey James 17-Oct-2018

All blog posts

 

Tech Torque
Short insights and 'how to' lists 

How to Transform Your Content How to Transform Your Content

16 Steps to a High Performing Website 16 Steps to a High Performing Website

10 Sources of Great Content 10 Sources of Great Content

10 Ways to Make Email Marketing Deliver 10 Ways to Make Email Marketing Deliver

10 Ways to Present Like Steve Jobs 10 Ways to Present Like Steve Jobs

11 Ways to Get Top ROI from Telemarketing 11 Ways to Get Top ROI from Telemarketing

7 Rules for Compelling Video Scripts 7 Rules for Compelling Video Scripts

7 Steps to a Successful Blog 7 Steps to a Successful Blog

8 Fatal Landing Page Mistakes 8 Fatal Landing Page Mistakes

8 Ways to Drive More Traffic to Your Blog 8 Ways to Drive More Traffic to Your Blog

Content Strategy - How to Pull it Altogether Content Strategy - How to Pull it Altogether

How to Convert Suspects to Fans in 6 Steps How to Convert Suspects to Fans in 6 Steps

How to Create Great Content How to Create Great Content

How to Match Content to Targets How to Match Content to Targets

How to Maximise Trade Show ROI How to Maximise Trade Show ROI

How to Plan Content Creation How to Plan Content Creation

 

Slideshares

Fast to read Slide Decks


 

Useful contacts

Links to providers of useful services for High Tech companies (with no kickbacks for us. We just recommend them).

1. Intellectual Property Protection

Bird & Bird
http://www.twobirds.com/en
A rare flock of legal eagles which combines exceptional legal expertise, deep industry knowledge, creative thinking and a sense of humour.

2. R&D Tax Concessions & Govt Grants

Michael Johnson & Associates
http://www.mjassociates.com.au/
An approachable, experienced team who helps Australian companies get the most value from R&D tax incentives and other government support for innovation.

3. Investor Relations

IRM
http://www.irmau.com/irm/content/default.aspx
A smart team who provides corporate websites, investor tools and publishing services especially for companies listed on the ASX and other exchanges.

4. Commercialisation& Funding

Accelerating Commercialisation
http://www.business.gov.au/advice-and-support/EIP/Accelerating-Commercialisation/Pages/default.aspx
An Ausindusry initiative that provides co-operative grants up to $1 million for small and medium Australian businesses, entrepreneurs and researchers looking to commercialise novel products, processes and services.

ATP Innovations
http://atp-innovations.com.au/ One of Australia's most established incubators which partners with technology-based startups and entrepreneurs to help them grow, achieve success and find investment through the support of personalised assistance and mentoring.

Australian CleanTech
http://www.auscleantech.com.au/
An Adelaide-based firm with strong ties in China, who helps Australian clean tech companies gain profile, investment and access to overseas markets through events, networks and the CleanTech market indices in Australia and China.

Fat Hen
http://www.fathen.vc
A forward-thinking group which makes equity crowdfunding accessible to Australian technology companies. Providing a capital platform, deal filtering, due diligence, transaction and post-investment services, Fat Hen’s sweet spot is capital raises of $1-5 million.

Hospital IP Group
http://hospitalipgroup.org/A specialist group helping innovators in hospital and medical settings to protect their IP and reach appropriate partners and assistance to commercialise their products and services.

5. Market Analyses & News

Market Clarity
http://marketclarity.com.au/
A specialist technology analyst firm which tracks telecommunications infrastructure, services and technology trends as well as market forces and emerging technologies.

Rust Report
http://www.rustreport.com.au/
Long-standing monthly update for the ICT industry, including news and analysis, insights into successful companies, contributions from industry leaders, and latest research. 



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