Winner of CRN Fast 50 and a host of other awards, Blue Apache is an agile, fast-growing Managed IT Services Provider to small to medium businesses across Australia. When the MD initially contacted us, he wanted to win his first industry award for excellence.
Blue Apache knew about us from Translogix, a logistics software customer of theirs with whom we’d had great success writing award-winning submissions. With Blue Apache, we first had to extract their ‘secret sauce’. Managed Services is highly competitive, so we had to find what really sets Blue Apache apart. As usual, we checked with a few customers for their take. It soon became clear: Blue Apache ‘humanised’ IT, demystifying the technology and making the transition to managed services smoother for smaller businesses.
We added in the company’s impressive growth rates, service statistics and customer feedback, and submitted the application. As it happened, this one didn't win; it was all about growth and, although sizable, and Blue Apache’s wasn’t fast enough apparently. Since then though, they’ve made up for this with many industry awards for excellence. Buoyed by the customer feedback we gained, the MD asked us to create a suite of success stories that made Blue Apache’s advantages leap out for the reader.
Recently the company asked us to prepare them for a major global IT trade show, Vforum. Time was very tight, and was complicated by annual leave taken just beforehand, so we had to move very quickly. We got across the company’s latest advance – a cloud-based platform for seamless communication and collaboration – and turned it upside down to focus on customer outcomes, not technology features. We created a tight 2 pager with high impact and clarity, in 48 hours.
How to capture all of this plus the Blue Apache advantage on one stand? We honed the messaging down to clear benefits in a few words as possible, working with the design team to make the message arresting and simple. We made the deadline, by the skin of our teeth. The MD was mighty pleased. Blue Apache is now a highly awarded, well-recognised, fast growing Australian IT managed services provider.