Toilet Paper is back on the supermarket shelves at long last. Pasta supplies are still spotty but improving, restrictions are being lifted but checkouts will remain painfully slow a while longer. As I said at the beginning, it was matter of weeks to get to this point, not months. Our government’s national council that included the state premiers took the tough decisions just in time.  Read more

Creative Confidence in Disguise?
  Read more

If you're a film buff you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Recently a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention. I investigate how much we can still learn from greats like Billy.   Read more

I recently read Barry Humphries’ autobiography 'My Life as Me'. It’s a rollicking, spell-binding read if you can ignore the fatal flaw: obscure, convoluted words. I nearly gave up. Discover how the right words matter, especially in marketing, and 6 fast ways to choose the right ones, every time.     Read more

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
  Read more

The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.    
  Read more

Video is still the hottest B2B medium, yet many struggle to master it. Here are 10 steps to get you back on top.  Read more

‘Prediction is very difficult, especially if it is about the future.’   Read more

At the end of the day, is the cliché really a poisoned chalice? The lighter side of the much-maligned   Read more

What do you do when your website gets a huge number of hits and tiny number of subscribers?

We’re talking about a website we built for a new business of ours: a site that recommends good wines, and tracks down the best price for them. Visitors are offered a weekly Bargain Alert in exchange for their email addresses.

  Read more