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If you're a film buff, you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Yesterday, a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention. I investigate how much we can still learn from greats like Billy. Read more
Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget. Read more
At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one
of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft
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Ever noticed that marketers tend to sing from the same hymn sheet - especially the new sheets? Being open to improvement is vital, but unthinking herd
mentality can be fatal. A fresh or challenging perspective can yield both insights and reality. In this post, we question a few sacred marketing cows.
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White papers remain valuable resources in B2B marketing - they are sought after by decision makers who are impatient and short of time. If your white papers are boring, they will be tossed out faster than a snorer at a recital. Read more
The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because
you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.
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Video is still the hottest B2B medium, yet many struggle to master it. Here are 10 steps to get you back on top.
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‘Prediction is very difficult, especially if it is about the future.’ Read more
At the end of the day, is the cliché really a poisoned chalice? The lighter side of the much-maligned Read more
At first I found the new website a bit confronting. It wasn’t like a comfy, familiar, old slipper at all. Then I started to get feedback like ‘informative’, ‘compelling’ ‘succint’ and ‘impressive’ so I took another look. Now I think it’s both beautiful and functional. It does much more than I thought a website could, and is orders of magnitude over what I expected.
Dr Dianne Glenn
Director, Corelli Consulting
We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept
