Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more

  Read more

Decision makers are more short of time than ever. That's why your White Papers must be sharper than ever. If they're long or boring, they'll be tossed out faster than a MacDonald's wrapper. Here are our rules for creating White Papers that move minds, and are kept and shared.      Read more

Writing compelling copy that grabs your audience is an art form. The good news is that your competitors are far from perfect. We share 7 tips that help you make your copy stand out.

Despite the many new ways to deliver your message, words are still the main currency of our communications. Mastering words is more crucial now because everybody is a writer, a publisher and video producer. Everyone has a Facebook page, a blog, a Twitter page, and everyone writes emails.   Read more

Ever noticed that marketers tend to sing from the same hymn sheet, especially the newest sheets? Being open to improvement is vital, but an unthinking herd mentality can be fatal. A fresh or challenging perspective can yield both insights and reality. In this post, we question a few sacred marketing cows.
  Read more

‘God save us from vague generalizations.’ So said Anton Chekhov. 

Great writers like him know the importance of using words that exactly convey their message. I hadn’t seen the word ‘specificity’ outside of bio-chemistry until I read Sol Stein’s Stein on Writing, the best bible for real writers - bar none. Particularity is another key element in Stein’s book, but that will wait for another post.  Read more

Toilet Paper is back on the supermarket shelves at long last. Pasta supplies are still spotty but improving, restrictions are being lifted but checkouts will remain painfully slow a while longer. As I said at the beginning, it was matter of weeks to get to this point, not months. Our government’s national council that included the state premiers took the tough decisions just in time.  Read more

Creative Confidence in Disguise?
  Read more

If you're a film buff you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Recently a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention. I investigate how much we can still learn from greats like Billy.   Read more

I recently read Barry Humphries’ autobiography 'My Life as Me'. It’s a rollicking, spell-binding read if you can ignore the fatal flaw: obscure, convoluted words. I nearly gave up. Discover how the right words matter, especially in marketing, and 6 fast ways to choose the right ones, every time.     Read more