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Why Landing Pages and Hollywood Films Have Lots in Common

Monday, November 19, 2018 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff, you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Yesterday, a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention.  I investigate how much we can still learn from greats like Billy.       Read more


15 Ways to Make your Corporate Presentation Unforgettable

Thursday, September 06, 2018 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
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Why Voice is Vital to Content

Sunday, June 17, 2018 - Kim Brebach

Why VOICE is the essence of engaging content

Ever noticed that marketers tend to sing from the same hymn sheet - especially the new sheets? Being open to improvement is vital, but unthinking herd mentality can be fatal. A fresh or challenging perspective can yield both insights and reality. In this post, we question a few sacred marketing cows.
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How to Write White Papers Your Audience Will Love

Friday, May 11, 2018 - Kim Brebach

7 steps to White Papers that are read kept and shared

White papers remain valuable resources in B2B marketing - they are sought after by decision makers who are impatient and short of time. If your white papers are boring, they will be tossed out faster than a snorer at a recital.   Read more


8 English Mistakes that Make You Look Like Fool

Saturday, December 16, 2017 - Kim Brebach

Top 7 Mistakes That Make You Look like a Fool | Technoledge

The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.    
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How to Write a Pitch for Non-Technical Decision Makers

Monday, June 01, 2015 - Kim Brebach

Technoledge | High Technology Marketing Hints

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10 Easy Steps to Mastering Video

Tuesday, March 17, 2015 - Tracey James

10 Easy Steps to Mastering Video

Video is still the hottest B2B medium, yet many struggle to master it. Here are 10 steps to get you back on top.  Read more


Have we reached Peak Content?

Friday, February 27, 2015 - Kim Brebach

Have we reached Peak Content?

‘Prediction is very difficult, especially if it is about the future.’   Read more


In Defence of Clichés

Monday, January 26, 2015 - Kim Brebach

Content Creation: Why the Only Thing Better Than One Cliché is Many

At the end of the day, is the cliché really a poisoned chalice? The lighter side of the much-maligned   Read more




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Dr Dianne Glenn
Director, Corelli Consulting

 

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I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox

 

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