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How to Maximise Trade Show ROI

Wednesday, September 30, 2020 - Tracey James

How to Maximise Trade Show ROI

The success of trade shows, conferences and exhibitions requires more than girls and giveaways and isn't measured by how many email addresses you collect.  Events like these have only one meaningful metric - ROI. This checklist shows you how to plan to maximise ROI - long before you pay a cent - and know for sure if it will be worth attending next time.  Read more


15 Ways to Make your Corporate Presentation Unforgettable

Wednesday, September 30, 2020 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


How to Pitch your Technology to the C-Suite

Wednesday, September 30, 2020 - Kim Brebach

Technoledge | High Technology Marketing Hints

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How to Write White Papers Your Audience Will Love

Wednesday, September 30, 2020 - Kim Brebach

How to Write White Papers Your Audience Will Love

Decision makers are more short of time than ever. That's why your White Papers must be sharper than ever. If they're long or boring, they'll be tossed out faster than a MacDonald's wrapper. Here are our rules for creating White Papers that move minds, and are kept and shared.      Read more


Effective Leadership: Learning from Turnbull’s Mistakes

Friday, October 26, 2018 - Kim Brebach

Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes | Technoledge

When Malcolm Turnbull toppled Tony Abbott as PM in 2015, you could almost hear the cheers across the country, from Cairns to Hobart and Byron Bay to Perth. Such was the mood, the new PM could’ve done almost anything in the first 3 months and gotten away with it. But he did nothing. We remind the ex-PM of the 6 rules of effective leadership.
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10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
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8 English Mistakes that Make You Look Like a Fool

Saturday, December 16, 2017 - Kim Brebach

Top 7 Mistakes That Make You Look like a Fool | Technoledge

The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.    
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Turnbull Missing in Action on Innovation

Wednesday, May 11, 2016 - Kim Brebach

Turnbull Missing in Action on Innovation | Technoledge

This week the agile one, the innovator, the clean energy champion we believed was Malcolm Turnbull delivered his first budget via Treasurer Scott Morrison. We didn't have to dig to find no evidence of these traits. No wonder the word disappointment is now the one most associated with the PM.   Read more


Great Tennis, Leyton. Shame about the Speech

Friday, February 07, 2014 - Tracey James

When he beat Roger Federer in the recent Brisbane International, Leyton Hewitt managed to make himself look like a complete idiot, even though he'd won. Here's how not to accept an award - and why tennis players, too, need to add public speaking to their training schedules.  (image above: Fairfax Media).   Read more


Presentation Skills – How to Turn Techies Into Sales Assets

Friday, March 01, 2013 - Tracey James

Sales people who talk too much can kill the sale, but techies who can't talk at all or who blurt out 'facts' at inconvenient times can too. Discover how I learned from bitter experience (I was the former) why selling is a skill that both sales and technical teams need - and why we developed Soft Skills for Techies.   Read more




Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc

 

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We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept

 

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