P: 1300 783 713  

Home  >  B2B Blog

Effective Leadership: Learning from Turnbull’s Mistakes

Friday, October 26, 2018 - Kim Brebach

Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes | Technoledge

When Malcolm Turnbull toppled Tony Abbott as PM in 2015, you could almost hear the cheers across the country, from Cairns to Hobart and Byron Bay to Perth. Such was the mood, the new PM could’ve done almost anything in the first 3 months and gotten away with it. But he did nothing. We remind the ex-PM of the 6 rules of effective leadership.
  Read more


10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
  Read more


8 English Mistakes that Make You Look Like a Fool

Saturday, December 16, 2017 - Kim Brebach

Top 7 Mistakes That Make You Look like a Fool | Technoledge

The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.    
  Read more


Turnbull Missing in Action on Innovation

Wednesday, May 11, 2016 - Kim Brebach

Turnbull Missing in Action on Innovation | Technoledge

This week the agile one, the innovator, the clean energy champion we believed was Malcolm Turnbull delivered his first budget via Treasurer Scott Morrison. We didn't have to dig to find no evidence of these traits. No wonder the word disappointment is now the one most associated with the PM.   Read more


Great Tennis, Leyton. Shame about the Speech

Friday, February 07, 2014 - Tracey James

When he beat Roger Federer in the recent Brisbane International, Leyton Hewitt managed to make himself look like a complete idiot, even though he'd won. Here's how not to accept an award - and why tennis players, too, need to add public speaking to their training schedules.  (image above: Fairfax Media).   Read more


Presentation Skills – How to Turn Techies Into Sales Assets

Friday, March 01, 2013 - Tracey James

Sales people who talk too much can kill the sale, but techies who can't talk at all or who blurt out 'facts' at inconvenient times can too. Discover how I learned from bitter experience (I was the former) why selling is a skill that both sales and technical teams need - and why we developed Soft Skills for Techies.   Read more


Um-Busting in 3 Simple Steps

Friday, September 21, 2012 - Kim Brebach

Um-Busting - how to eliminate ums and ahs

Get some filler word therapy. 

Workers in so many professions need public speaking skills these days, whether it’s for radio interviews, presentations to clients, speaking at conferences or making videos. With video facilities on every camera and mobile phone, everyone wants to be an actor, but good actors aren’t born: they’re trained, coached and practised. That’s why we’ve added training in public speaking and presentation to our services; poor presentations, especially by senior technical people, can derail the sales process in an instant.  Read more




Frankly, our old website was working against us. Visitors didn’t believe that our technology could be so advanced if our website was so out of date. Technoledge changed that, building our credibility and thought leadership in a very short time. The White Papers are a big part of it, well-researched, well-constructed and direct. They get to the point without a lot of unnecessary words and BS. More than that, they’re being read by senior security decision makers.
Peter Woollacott
CEO, Tier-3

 

Meet more clients

Blue Apache

Netleverage

Recent Posts


Categories



I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox

 

Meet more clients

Rubik

6YS

Call us on 1300 783 713 or book a Growth Catalyst