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Ambiguity Rocks in Marketing - so says Doug Kessler

Monday, November 18, 2019 - Tracey James

Doug Kessler says: Ambiguity Rocks in Marketing

Creative Confidence in Disguise?
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How to Maximise Trade Show ROI

Thursday, October 10, 2019 - Tracey James

How to Maximise Trade Show ROI

The success of trade shows, conferences and exhibitions requires more than girls and giveaways and isn't measured by how many email addresses you collect.  Events like these have only one meaningful metric - ROI. This checklist shows you how to plan to maximise ROI - long before you pay a cent - and know for sure if it will be worth attending next time.  Read more


Steal Hollywood's Secrets to Boost your Landing Pages

Wednesday, October 02, 2019 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Recently a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention. I investigate how much we can still learn from greats like Billy.   Read more


How to Win Trials, Bake-Offs and PoCs

Friday, September 13, 2019 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you sell enterprise hardware, software or services, you've probably invested in these 3 'try-outs' and lost more than you expected.  There are reasons. In this post, I profile the 6 most common 'pre-purchase try-outs' — the benefits and pitfalls, when to choose which, when to charge — and how to win more. The principles apply equally to software, hardware and services.    Read more


How to Pitch your Technology to the C-Suite

Monday, August 26, 2019 - Kim Brebach

Technoledge | High Technology Marketing Hints

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How to Write White Papers Your Audience Will Love

Tuesday, August 13, 2019 - Kim Brebach

How to Write White Papers Your Audience Will Love

Decision makers are more impatient and short of time than ever. That's why your White Papers must be shorter and sharper than ever. If they're long or boring, they'll be tossed out faster than a MacDonalds wrapper. I share our rules for creating White Papers that move minds - and are kept and shared.      Read more


How to Sell your Great Technology Overseas

Saturday, August 03, 2019 - Tracey James

How to sell your great technology overseas

There are two popular approaches:   Read more


Marketing Technology: How Much Do Your Competitors Spend?

Saturday, May 25, 2019 - Tracey James

Marketing Technology: How Much Do Your Competitors Spend?

How much do tech companies spend marketing their technologies? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that growth - not just activity - is the goal.   Read more


Why Even the God Particle Needs Marketing

Friday, May 17, 2019 - Tracey James

Why Even the God Particle Needs Marketing

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) which discovered the 'God Particle'. I dig into 'un-complicating' the most expensive particle ever found and ask, as Julius Sumner-Miller did, 'Why is it so?'     Read more


3 Reasons You Must be a Technology Thought Leader

Friday, May 10, 2019 - Tracey James

Thought Leadership: Crucial in Marketing Technology

Even back in 2013, 'Thought Leadership' was listed in Forbes magazine's annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Why? Because it's one of the most abused terms of all time. Yet, what it stands for counts more than ever - especially in Technology Marketing. I dig into Thought Leadership - what it is and isn't and how to get it right.  Read more




We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept

 

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Microskin

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As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised.
Joe Kelly
CTO, DAMsmart

 

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Corelli

Pathrec

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