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Why Even the God Particle Needs Marketing

Monday, November 26, 2018 - Tracey James

Marketing the God Particle is Technology Marketing Failed

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) where the God Particle was discovered. Scientists were clearly having loads of fun, but practical results were scarce. How come?      
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Why Landing Pages and Hollywood Films Have Lots in Common

Monday, November 19, 2018 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff, you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Yesterday, a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention.  I investigate how much we can still learn from greats like Billy.       Read more


How to Win Trials, Bake-Offs and PoCs

Monday, October 22, 2018 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise hardware, software or services, you'll know these 3 tests well. Each has a place in the sales cycle but they can all chew up resources and go nowhere. In this post, looking mainly at software, we profile the 6 most common 'pre-purchase tests' - the benefits and pitfalls, when to choose which, when to charge — and how to win more. The principles apply equally to hardware and services.  Read more


The Men who Made our Children Fat

Friday, September 28, 2018 - Kim Brebach

The Men who Made our Children Fat

The Men who Made us Fat is a confronting BBC series that charts over 5 decades the links between obesity and food marketing. In this post, I explore the devious ways food companies peddle their products to kids, and question how they're allowed to push products that are seriously harmful.      Read more


Marketing Technology: How Much Do Your Competitors Spend?

Friday, September 14, 2018 - Tracey James

Tech Marketing: How Much Should You Spend | Technoledge

How much do tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more


15 Ways to Make your Corporate Presentation Unforgettable

Thursday, September 06, 2018 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


3 Reasons You Need to be a Technology Thought Leader

Saturday, July 14, 2018 - Tracey James

Thought Leadership: Crucial in Marketing Technology

Not long ago, 'Thought Leadership' was listed in Forbes magazine's annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Why? Because it's one of the most abused terms of all time. Yet, what it stands for counts more than ever - especially in Technology Marketing. We dig into Thought Leadership - what it is and isn't and how to get it right.  Read more


10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
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How To Exit Or Retire Sooner

Friday, May 11, 2018 - Tracey James

How to EXIT or RETIRE Sooner

Are you the CEO of an Aussie Tech Company - or plan to be? If you are, likely you have a long term goal - your Ultimate End Game - when you'll crack open the Krug and party like it's 1999. We explore the 6 critical factors you need to consider to win your Ultimate End Game sooner.   Read more


How to Write White Papers Your Audience Will Love

Friday, May 11, 2018 - Kim Brebach

7 steps to White Papers that are read kept and shared

White papers remain valuable resources in B2B marketing - they are sought after by decision makers who are impatient and short of time. If your white papers are boring, they will be tossed out faster than a snorer at a recital.   Read more




Customers keep telling us it’s our pragmatic approach that makes the difference. We don’t tell them that anything is possible, we show them what will work in their situations - and they like that. At last we have collateral that actually tells our story.
Alan Schaverien
Sales & Marketing Manager, Janusnet

 

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We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept

 

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