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How to Maximise Trade Show ROI

Wednesday, September 30, 2020 - Tracey James

How to Maximise Trade Show ROI

The success of trade shows, conferences and exhibitions requires more than girls and giveaways and isn't measured by how many email addresses you collect.  Events like these have only one meaningful metric - ROI. This checklist shows you how to plan to maximise ROI - long before you pay a cent - and know for sure if it will be worth attending next time.  Read more


Australia – Death of the Innovation Nation

Wednesday, September 30, 2020 - Tracey James

Australia – Death of the Innovation Nation

I studied Biotechnology, believing Australia was a forward-looking country, keen to find new solutions to old problems and eager to embrace new technologies. How wrong I was! To make the point, I contrast how Queensland and South Australia are each shaping its energy future: one is pursuing the past, the other the future.         Read more


15 Ways to Make your Corporate Presentation Unforgettable

Wednesday, September 30, 2020 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


Content Marketing and the Trough of Disillusionment

Wednesday, September 30, 2020 - Kim Brebach

Content Marketing and Disillusionment | Technoloedge

If your technology is IT, you'll know all about Gartner’s Hype Cycle. If it isn't, you'll still know how inflated expectations are often followed by disillusionment. Find out why Content Marketing has dropped into the Trough of Disillusionment - and what you can do about it.   Read more


Thriving in Red Ocean Space with Smart Software Marketing

Wednesday, September 30, 2020 - Kim Brebach

Thriving in a Red Ocean Market with Software Marketing | Technoledge

Red ocean space is where small fish are devoured by sharks and other larger fish. A red ocean market is the name given to a mature market with many competitors.   Read more


How to Pitch your Technology to the C-Suite

Wednesday, September 30, 2020 - Kim Brebach

Technoledge | High Technology Marketing Hints

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Content and the Buyer's Journey - A Quick Guide for Technology Vendors

Wednesday, September 30, 2020 - Tracey James

Technoledge | Content Marketing Services for Hi-Techs

When do buyers want your content? Get it wrong and all the words you agonised over in your White Papers could be wasted. We update the Math Marketing buyer's journey and match the specific content that buyers of technology products - software for example - want at each stage of the journey.   Read more


Content Creation – How to Cook Up a Content Storm

Wednesday, September 30, 2020 - Tracey James

Content Creation l How to Cook Up a Content Storm

without being a Master Chef. 

You know that your content (blog posts, videos, white papers, web content etc) could make or break your business in 2020 but how do you create quality content? How do you create enough of it? How do get enough time?
  Read more


Australia: Renewable Energy Super Power?

Tuesday, February 04, 2020 - Kim Brebach

Australia: Renewable Energy Super Power

While PM Scott Morrison and his coal-cuddling colleagues defend their use of accounting tricks, action by others will deliver Australia's Paris emission reduction targets a whole five years earlier. I chart this surprising development, lamenting that Scotty from Marketing will likely take full credit, anyway.       
  Read more


3 Reasons why Great Content must be Disruptive

Saturday, January 18, 2020 - Kim Brebach

Why Great Content Must be Disruptive | Technoledge

If you have a super smart, cut-through technology, the last thing you want is for your targets to think it's unoriginal or 'me too'. So why would you want your content to be? Sure, not every technology is truly disruptive but, if you want to cut through with targets, your content must be. We explore why and how to do it.     Read more




I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox

 

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Translogix

Coretech

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As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised.
Joe Kelly
CTO, DAMsmart

 

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Corelli

6YS

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