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Ambiguity Rocks in Marketing - so says Doug Kessler

Monday, November 18, 2019 - Tracey James

Doug Kessler says: Ambiguity Rocks in Marketing

Creative Confidence in Disguise?
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Steal Hollywood's Secrets to Boost your Landing Pages

Wednesday, October 02, 2019 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Recently a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention. I investigate how much we can still learn from greats like Billy.   Read more


7 Hacks to Make the 80/20 Rule Deliver Higher Value Leads

Tuesday, October 01, 2019 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Should you stress out about digital response rates? They're going down because attention spans are too - yet traffic, spam and defences are going up. So, if your response rates are below average, you do need to stress because the average isn't impressive. I look at 7 easy hacks to buck the trend.  Read more


The Internet of Things - Nirvana for Hackers?

Thursday, September 05, 2019 - Kim Brebach

The Internet of Things - How not to get bitten | Technoledge

Can hackers really break into your home network through the baby monitor? Or disable your car by hacking the Engine Management System? Watch this 3-minute video from CISCO to appreciate the possibilities, in this case breaking into a business via the thermostat and stealing industrial secrets. We take a closer look at IoT: what it is, and what you need to know to protect yourself.
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How to Write White Papers Your Audience Will Love

Tuesday, August 13, 2019 - Kim Brebach

How to Write White Papers Your Audience Will Love

Decision makers are more impatient and short of time than ever. That's why your White Papers must be shorter and sharper than ever. If they're long or boring, they'll be tossed out faster than a MacDonalds wrapper. I share our rules for creating White Papers that move minds - and are kept and shared.      Read more


Marketing Technology: How Much Do Your Competitors Spend?

Saturday, May 25, 2019 - Tracey James

Marketing Technology: How Much Do Your Competitors Spend?

How much do tech companies spend marketing their technologies? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that growth - not just activity - is the goal.   Read more


Every Move You Make

Tuesday, April 02, 2019 - Tracey James

Every Move You Make

Are you cool with sharing your personal details, habits and movements on social media or being recorded when you're shopping or walking down the street? You shouldn't be. In this post I reveal what's really happening with your data - and mine. You should be white hot with rage. I am.    Read more


The Fatal Flipside of Bitcoin

Friday, February 22, 2019 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have seen spectacular gains and losses - speculation about their future in influential markets like China. We turn over Bitcoin, the most popular cryptocurrency, and find a fatal flaw that no one seems to be talking about.   Read more


The Men who Made our Children Fat

Friday, September 28, 2018 - Kim Brebach

The Men who Made our Children Fat

The Men who Made us Fat is a confronting BBC series that charts over 5 decades the links between obesity and food marketing. In this post, I explore the devious ways food companies peddle their products to kids, and question how they're allowed to push products that are seriously harmful.      Read more


5 Ways Marketing Audits Can Save Your Bacon

Friday, February 02, 2018 - Tracey James

How Markting Audits Coulld SaveYour Bacon

You might think audits are about as much fun as having teeth pulled or cleaning out the pantry, but when it comes to your website, collateral and messaging, an objective audit could save you hundreds of wasted hours and thousands of dollars. We dig into the pantry and find a silver lining on the much-maligned audit.   Read more




At first I found the new website a bit confronting. It wasn’t like a comfy, familiar, old slipper at all. Then I started to get feedback like ‘informative’, ‘compelling’ ‘succint’ and ‘impressive’ so I took another look. Now I think it’s both beautiful and functional. It does much more than I thought a website could, and is orders of magnitude over what I expected.
Dr Dianne Glenn
Director, Corelli Consulting

 

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Customers keep telling us it’s our pragmatic approach that makes the difference. We don’t tell them that anything is possible, we show them what will work in their situations - and they like that. At last we have collateral that actually tells our story.
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Sales & Marketing Manager, Janusnet

 

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