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How to Maximise Trade Show ROI

Thursday, October 10, 2019 - Tracey James

How to Maximise Trade Show ROI

The success of trade shows, conferences and exhibitions requires more than girls and giveaways and isn't measured by how many email addresses you collect.  Events like these have only one meaningful metric - ROI. This checklist shows you how to plan to maximise ROI - long before you pay a cent - and know for sure if it will be worth attending next time.  Read more


Every Move You Make

Tuesday, April 02, 2019 - Tracey James

Every Move You Make

Are you cool with sharing your personal details, habits and movements on social media or being recorded when you're shopping or walking down the street? You shouldn't be. In this post I reveal what's really happening with your data - and mine. You should be white hot with rage. I am.    Read more


15 Ways to Make your Corporate Presentation Unforgettable

Friday, March 08, 2019 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


Craig McLachlan, Don Bourke, Tiger Woods - Lessons in Crisis Mismanagement

Sunday, January 13, 2019 - Tracey James

Craig McLachlan: Crisis Mismanagement 101

Last week, Victoria Police charged actor Craig McLachlan with nine counts of assault, seven of them indecent. So, what's this to do with Technology Marketing? Well, if someone makes public claims about you or your company, there are two ways to react and only one works. This blog post shows you the difference.      Read more


Effective Leadership: Learning from Turnbull’s Mistakes

Friday, October 26, 2018 - Kim Brebach

Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes | Technoledge

When Malcolm Turnbull toppled Tony Abbott as PM in 2015, you could almost hear the cheers across the country, from Cairns to Hobart and Byron Bay to Perth. Such was the mood, the new PM could’ve done almost anything in the first 3 months and gotten away with it. But he did nothing. We remind the ex-PM of the 6 rules of effective leadership.
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How South Australia Won the Great Energy War

Wednesday, October 17, 2018 - Tracey James

How South Australia Won the Great Energy War

While consumers and energy companies cry out out for leadership in Australia's energy crisis, our new PM responds with no federal energy policy at all. In this post, we chart how South Australia won the energy war in the face of federal government derision, insult and apathy.   Read more


The Men who Made our Children Fat

Friday, September 28, 2018 - Kim Brebach

The Men who Made our Children Fat

The Men who Made us Fat is a confronting BBC series that charts over 5 decades the links between obesity and food marketing. In this post, I explore the devious ways food companies peddle their products to kids, and question how they're allowed to push products that are seriously harmful.      Read more


10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
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8 English Mistakes that Make You Look Like a Fool

Saturday, December 16, 2017 - Kim Brebach

Top 7 Mistakes That Make You Look like a Fool | Technoledge

The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.    
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Turnbull on Renewable Energy - Leadership in Reverse

Wednesday, March 22, 2017 - Kim Brebach

Turnbull on Renewable Energy - Leadership in Reverse

Leadership means being out front, leading the way. Yet the 'Innovation Prime Minister' has missed an easy win on an issue formerly close to his heart. In a 'climate' where even energy giants are baying for leadership and certainty, will 'Turnbull the Turncoat' end up being the PM's legacy?   
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Customers keep telling us it’s our pragmatic approach that makes the difference. We don’t tell them that anything is possible, we show them what will work in their situations - and they like that. At last we have collateral that actually tells our story.
Alan Schaverien
Sales & Marketing Manager, Janusnet

 

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Frankly, our old website was working against us. Visitors didn’t believe that our technology could be so advanced if our website was so out of date. Technoledge changed that, building our credibility and thought leadership in a very short time. The White Papers are a big part of it, well-researched, well-constructed and direct. They get to the point without a lot of unnecessary words and BS. More than that, they’re being read by senior security decision makers.
Peter Woollacott
CEO, Tier-3

 

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