Is Big Data ready for the Real World of B2B Marketing?
Or is it just the latest fad designed to confuse the innocent and mislead the ignorant?
A child born in 2012 will leave a data footprint detailed enough to
assemble a day-by-day, even a minute-by-minute, account of his or her
entire life, online and offline, from birth until death … ,’ writes Mark
Sullivan in PCWorld. ‘Virtually every piece of personal information
that you provide online will end up being bought and sold, segmented,
packaged, analysed, repackaged, and sold again.’ Read more