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Celebrity Chefs – Brands for Hire When the Price is Right

Thursday, July 31, 2014 - Kim Brebach

Celebrity Chefs – Brands for Hire | Technoledge

Big Name Chefs will flog any rubbish for pots of money

‘You cannot criticize a man for going to work. You really cannot,’ says Celebrity Chef Marco Pierre White. ‘But you can criticise a man for choosing to go to work as a pimp and a whore,’ says a reader on Eater. Find out how more celebrity chefs are compromising their hard-earned reputations, and why you can't trash your brand and hope to keep customer loyalty - whatever your business. 

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Content Used to Be King. Now it’s the Joker

Thursday, July 31, 2014 - Kim Brebach

Content Used to Be King. Now it’s the Joker | Technoledge

A few ago everyone was yelling 'Content is king! Content is king!' like demented town criers. With recent developments, some content marketing tactics have taken on a more sinister mantle, turning it into more of a joke. Journalist Amy Westervelt takes a hard look at Content Marketing.

This is a piece from the heart (some might say a rant) in which journalist Amy Westervelt explains why she’s decided to stop taking ‘content’ gigs, and urges other journalists to do the same. She starts out saying that ‘it seemed like an okay way for a journalist to make an extra buck,’ that content paid well and that journalism was paying less and less.   Read more


Why You Clicked on that Tweet

Saturday, July 26, 2014 - Kim Brebach

Why You Clicked on that Tweet | Technoledge

‘What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?’ That’s the lead question Lanya Olmsted at Hubspot asks in her piece on the psychology of Twitter engagement, and it caught my attention.


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The Men Who Made Our Children Fat

Monday, July 07, 2014 - Kim Brebach

The Men Who Made Our Children Fat | Technoledge

What gives Marketers the right to throw Conscience to the wind?

‘Hungry Jack’s Shake and Win app generates vouchers for free or discounted food when [kids]shake their phone at any Hungry Jack’s store. With one in four Australian children overweight or obese, you have to question whether this is a responsible practice.’ Choice.  Read more


How We Increased Web Traffic 800% in 30 days

Sunday, June 29, 2014 - Tracey James

How We Increased Web Traffic 800 percent | Technoledge

To be honest, until very recently I was embarrassed by our website.

It was like the builder and the leaky roof: we’d made our clients' websites look and perform brilliantly, yet ours was as stale as old bread. And we’d been complacent too; our work was all from referrals, so I kept putting off the website redesign. I was always far too busy.  Read more


13 Fast and Simple Ways to Increase Your Blog Traffic

Tuesday, June 17, 2014 - Tracey James

13 Simple Ways to Increase Your Blog Traffic | Technoledge

Is blogging just a waste of time?

If you think it is, this survey from Hubspot survey may change your mind: surveying 7,000 of their client companies, Hubspot found that companies who blog:  Read more


Content Creation: Producing Junk at the Speed of Light?

Monday, June 02, 2014 - Kim Brebach

Content Creation: Why Less is More | Technoledge

How did Henry Ford's assembly line mass production become the role model for Content Creation?

Most days, I check Twitter for useful posts from the smart marketers we follow, and I’m seeing an obvious trend: the amount of content is growing exponentially, while original content is becoming harder to find.  Read more


How to Triple your Email Open Rates

Saturday, May 24, 2014 - Kim Brebach

How to Triple your Email Open Rates l Technoledge

The subject line is your only weapon

Email still works in B2B marketing, but people get more and more email each week, and the noise level keeps rising, so you have to slug it out with the rest to win your target’s attention. The email subject line is about all you have to do that. A few words, that’s it.   Read more


Content Creation. How to Make it Childs Play

Friday, May 23, 2014 - Tracey James

Content Creation l How to Make it Childs Play l Technoledge

How to create great content without a huge design team

You know how important it is to create original content and to split it into digestible bits — so  your audience can consume where and when they want it. The great Doug Kessler from Velocity Partners first called this process ‘atomisation’ in 2012 and it absolutely holds true today.   Read more


Native Advertising – Smart Marketing or Dumb Deception?

Monday, May 05, 2014 - Kim Brebach

Native Advertising - a gimmick for a dying industry l Technoledge

'Native advertising is the latest gimmick for infusing a dying old industry (and a sickly new one) with desperately needed cash.’

So says Bob Garfield in The Guardian. Native Advertising is content that blends seamlessly with other articles on a website, both in style and context. It’s visually indistinguishable from these and therefore tends to ambush readers. That’s what makes it different from the advertorials and infomercials of old, which were typically tagged as such and branded by their sponsors.   Read more




Customers keep telling us it’s our pragmatic approach that makes the difference. We don’t tell them that anything is possible, we show them what will work in their situations - and they like that. At last we have collateral that actually tells our story.
Alan Schaverien
Sales & Marketing Manager, Janusnet

 

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The case studies are fabulous. I don’t know how you got quotes like that out of customers. They’re priceless and were written and approved in record time, so customers must’ve been happy about them. More than that, we didn’t have to worry about a thing. It was all just done for us.
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CEO, Recruitment Systems

 

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