Or was it the camera industry’s failure to innovate? Read more
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Or was it the camera industry’s failure to innovate? Read more
As 2016 races off the start line on full throttle, we check out the top 10 trends in technology and what they mean for players and observers of Australia's High Tech sector. The recent shift is surprising. Hint: the supercar above uses a 'saltwater' battery. Read more
On December 7, Prime Minister Malcolm Turnbull announced his highly anticipated National Innovation and Science Agenda (NISA). The country has been holding its collective breath for this since the new PM took over on September 14. What does NISA mean and how much difference will it make? Read more
'The Australia of the future has to be a nation that is agile, that is innovative, that is creative,’ said Prime Minister Malcolm Turnbull just a few days after his swearing-in ceremony. We take a look at countries who have made innovation their national identity - and some may surprise you. Can we do it too? Read more
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Just when the new Prime Minister’s mantra is ‘agility' and 'innovation’, it’s odd that a program that promotes Australian innovation is facing the chop from government funding. I attended the Australian Technologies Competition awards night on October 20, 2015 and was surprised. Read more
Tony Abbott wasn't the first Australian Prime Minister to cut funding for research and innovation; it's been trending downward for 20 years. Today, our funding level is just ahead of Greece and just behind Slovenia. Not a good look for the clever country. We chart some sobering lowlights from the last two decades. Read more
Ever wondered how the Australian states compare on renewable energy - or how Australia compares with other countries? Forget the rubbery figures that politicians ply, here are the facts - and they may surprise you. Read more
Cochlear, ResMed and Spray On Skin are Australian Biomedical legends, yet, having ground-breaking technologies was no guarantee of global success, even for them. We show how finding profitable markets and using targeted marketing and effective planning were just as important for this dynamic trio. Read more about how we market biomedical products. Read more
Australia is known for its ingenuity, and ability to invent brilliant solutions to tough problems. We take a look at 4 world-beaters - the Black Box Flight Recorder, Fairlight Sampler, Anti-Hacking Kernel and QuBit - whose origins should be far better known with the right Electronics Marketing. Read more
Future Technology is so new and mind-bending that, often, mere mortals can’t grasp the concept, let alone figure out if they need it. Where do you start with Future Technology Marketing? We show you how to un-complicate 5 great Aussie Future Tech inventions - Exelgram, Wi-Fi, Frazier Lens, Polymer Bank Note and Synroc. Read more
We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept
Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc
