As 2016 races off the start line on full throttle, we check out the top 10 trends in technology and what they mean for players and observers of Australia's High Tech sector. The recent shift is surprising. Hint: the supercar above uses a 'saltwater' battery.   Read more

On December 7, Prime Minister Malcolm Turnbull announced his highly anticipated National Innovation and Science Agenda (NISA). The country has been holding its collective breath for this since the new PM took over on September 14. What does NISA mean and how much difference will it make?  Read more

'The Australia of the future has to be a nation that is agile, that is innovative, that is creative,’ said Prime Minister Malcolm Turnbull just a few days after his swearing-in ceremony. We take a look at countries who have made innovation their national identity - and some may surprise you. Can we do it too?    Read more

Just when the new Prime Minister’s mantra is ‘agility' and 'innovation’, it’s odd that a program that promotes Australian innovation is facing the chop from government funding. I attended the Australian Technologies Competition awards night on October 20, 2015 and was surprised.  Read more

Ever wondered how the Australian states compare on renewable energy - or how Australia compares with other countries? Forget the rubbery figures that politicians ply, here are the facts - and they may surprise you.   Read more

Cochlear, ResMed and Spray On Skin are Australian Biomedical legends, yet, having ground-breaking technologies was no guarantee of global success, even for them. We show how finding profitable markets and using targeted marketing and effective planning were just as important for this dynamic trio. Read more about how we market biomedical products.   Read more

Australia is known for its ingenuity, and ability to invent brilliant solutions to tough problems. We take a look at 4 world-beaters - the Black Box Flight Recorder, Fairlight Sampler, Anti-Hacking Kernel and QuBit  -  whose origins should be far better known with the right Electronics Marketing.    Read more

Future Technology is so new and mind-bending that, often, mere mortals can’t grasp the concept, let alone figure out if they need it. Where do you start with Future Technology Marketing? We show you how to un-complicate 5 great Aussie Future Tech inventions - Exelgram, Wi-Fi, Frazier Lens, Polymer Bank Note and Synroc.   Read more

Often with Tech Marketing, the product is so cutting edge that your customers can't imagine how it works or if the problem it solves relates to them or not. How will you get through to them? We'll show you in this blog post.

If you think writing a blog is a chore that you’re too busy to do, think again. It’s probably the fastest way to attract the sort of high tech targets you want.  Read more