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Australia’s Chief Scientist, Dr Alan Finkel, recently produced an energy report which focused on the consequences of energy generation – emissions – not the technologies deployed. No fuel type or technology was excluded – including coal and gas – so why are so many conservative politicians up in arms? We dig deeper into the murky realm of technology and politics. Read more
Leadership means being out front, leading the way. Yet the 'Innovation Prime Minister' has missed an easy win on an issue formerly close to his heart.
In a 'climate' where even energy giants are baying for leadership and certainty, will 'Turnbull the Turncoat' end up being the PM's legacy?
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Australia produces as many ordinary politicians as ordinary wines, but at least there are some colourful characters among them. In this post, we showcase the more interesting ones. Read more
Whatever happened to Leadership? To Vision? To Respect for Australians? We put the recent Federal Election fiasco under the microscope and find ignorance of basic Marketing 101. Read more
Why commit billions to distant defence projects of enormous uncertainty - when Australia needs industries to provide jobs and growth right now? We take
a closer look at the Turnbull government's 'innovation policy' and see pigs that it expects to fly.
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This week the agile one, the innovator, the clean energy champion we believed was Malcolm Turnbull delivered his first budget via Treasurer Scott Morrison. We didn't have to dig to find no evidence of these traits. No wonder the word disappointment is now the one most associated with the PM. Read more
Two years ago, we spent a fortune re-designing our website. It was gorgeous, clever & informative - but did it perform? Not for a nanosecond. Last year, we replaced it with a plain-speaking, plain-looking website which instantly out-performed the other by 400% and has kept performing. Read more
Innovation is the cornerstone of replacement Prime Minister Turnbull's rhetoric, but how innovative is his thinking really? We put the new PM under the microscope and search for innovation. We found it mighty elusive, especially when it came to defence focus and spending. Read more
Some might say there's more hype around marketing itself than anything else - but we couldn't possibly comment. As 2016 gets off to a flying start, we look at where to get the best ROI on marketing your high tech product or service. Here are the marketing trends for 2016. Read more
Or was it the camera industry’s failure to innovate? Read more
We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept
As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised.
Joe Kelly
CTO, DAMsmart
