Crytocurrencies have seen spectacular gains and losses - speculation about their future in influential markets like China. We turn over Bitcoin, the most
popular cryptocurrency, and find a fatal flaw that no one seems to be talking about. Read more
Anne Handley said 'Everybody Writes' and sadly it's true. Pity it's mostly unoriginal,
recycled nonsense that no-one wants to read. Do you want to write like everyone else - or be the rare one who influences your audiences? Here's how
to write the 6 content types that most influence buyers of high tech. Read more
In Australia, we're famous for celebrating sporting success - but is it only on a court or in a pool, or on a paddock or pitch? Isn't motor sport a sport?
What about motor sport with record-breaking speed and ground-breaking technology? I proudly shine a light on some of our brightest, fastest engineering
student achievements. Read more
If you think you should be saying YES more often, think again. We've extracted some priceless and timeless advice out of a post from Jacob Baadsgaard at Disruptive Advertising that will help you find more time. Read more
Last week, Victoria Police charged actor Craig McLachlan with nine counts of assault, seven of them indecent. So, what's this to do with Technology Marketing?
Well, if someone makes public claims about you or your company, there are two ways to react and only one works. This blog post shows you the difference.
You probably wouldn’t send Granny a card with this Naked Santa (even with a clear image; thankfully this isn't) unless she had a robust sense of humour.
It’s all about knowing your audience and respecting the relationship. In this post I show why Content Strategy – creating, personalising and sending
out your content – is the same, and when the right Naked Santa is just the ticket.
Are you the CEO of an Aussie Tech Company - or plan to be? If you are, likely you have a long term goal - your Ultimate End Game - when you'll
crack open the Krug and party like it's 1999. I explore the 6 critical factors you need to consider to win your Ultimate End Game sooner. Read more
Innovators in renewable energy are setting a furious pace, and leaving governments eating their dust. Scientists and businessmen are forging ahead while
politicians squabble. In this post, we explore 8 projects from Down Under and the world that show how quickly the cleantech vision has become reality.
In some cases, these breakthroughs are breathing life into baskets cases of former technologies. Win-win. Read more
When Malcolm Turnbull toppled Tony Abbott as PM in 2015, you could almost hear the cheers across the country, from Cairns to Hobart and Byron Bay to Perth.
Such was the mood, the new PM could’ve done almost anything in the first 3 months and gotten away with it. But he did nothing. We remind the ex-PM
of the 6 rules of effective leadership.
While consumers and energy companies cry out out for leadership in Australia's energy crisis, our new PM responds with no federal energy policy at all. In
this post, we chart how South Australia won the energy war in the face of federal government derision, insult and apathy. Read more
We thought we needed a quick website update, but the Technoledge process made us realise we hadn’t really considered our competitors, how our customers see us and what markets we are best suited to serve. As a result, the website has been completely redone, including new functions. We can now focus on just one market, which also better suits our channel model. Nick Power
MD, Highway 1.
We felt there wasn’t enough material to write case studies. Through the process, we found we’d been focusing just on the technical, but what clients liked was that we ‘humanised’ IT. Technoledge got some exceptional insights and quotes they would never have told us directly. A very useful exercise. Chris Marshall
CEO, Blue Apache