If you have a super smart, cut-through technology, the last thing you want is for your targets to think it's unoriginal or 'me too'. So why would you want your content to be? Sure, not every technology is truly disruptive but, if you want to cut through with targets, your content must be. We explore why and how to do it.     Read more

If your technology is IT, you'll know all about Gartner’s Hype Cycle. If it isn't, you'll still know how inflated expectations are often followed by disillusionment. Find out why Content Marketing has dropped into the Trough of Disillusionment - and what you can do about it.   Read more

There are toolkits and then there are toolkits. Most marketing ones are random selections of simple, freely-available templates that anyone sensible could conjure up. The set of tools I focus on here delivers complete end-to-end processes that include every element and step, and let's you sequence them to achieve rapid, reproducible results, every time. That’s what I call a toolkit.   Read more

Will you lose your job to a smarter machine? Possibly. Artificial Intelligence (AI) has been unavoidable in the media recently - from cars and trucks without drivers to lawyers and accountants without jobs. We dive into AI to separate the facts from the headlines and find out what AI can, can't and could do to benefit us all.   Read more

You might think audits are about as much fun as having teeth pulled or cleaning out the pantry, but when it comes to your website, collateral and messaging, an objective audit could save you hundreds of wasted hours and thousands of dollars. We dig into the pantry and find a silver lining on the much-maligned audit.   Read more

Are you finding it harder to get cut-through to your targets? Does it seem like the Law of Diminishing Returns or worse - Mission Impossible? Are they not responding the way they used to? You're not alone. It's mighty noisy out there - and grabbing a megaphone isn't the answer. Find out what does work in high tech markets.   Read more

The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.    
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Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should. 
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The vast Carmichael Coal Mine in Queensland proposed by the Adani Group has been a political hot potato for years. Yet, despite no benefits financial, community or environmental, Aussie politicians have been lining up to support it. We update our previous post with insights from ABC's 4 Corners. 
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If you're a Steve MacQueen fan or racing car nut, you'll know all about the 24 Hours of Le Mans. If not, the fact that this endurance race has always sorted out the innovators from the imitators may be news. Exciting news is that hybrid-powered cars are now winning Le Mans. I gleefully don my overalls and check under some clever hoods to find out how. (Hint: if hot cars don't turn you on, stop reading now.)   
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