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You might think audits are about as much fun as having teeth pulled or cleaning out the pantry, but when it comes to your website, collateral and messaging, an objective audit could save you hundreds of wasted hours and thousands of dollars. We dig into the pantry and find a silver lining on the much-maligned audit. Read more
Are you finding it harder to get cut-through to your targets? Does it seem like the Law of Diminishing Returns or worse - Mission Impossible? Are they not responding the way they used to? You're not alone. It's mighty noisy out there - and grabbing a megaphone isn't the answer. Find out what does work in high tech markets. Read more
The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because
you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.
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Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some
unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should.
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The vast Carmichael Coal Mine in Queensland proposed by the Adani Group has been a political hot potato for years. Yet, despite no benefits financial,
community or environmental, Aussie politicians have been lining up to support it. We update our previous post with insights from ABC's 4 Corners.
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If you're a Steve MacQueen fan or racing car nut, you'll know all about the 24 Hours of Le Mans. If not, the fact
that this endurance race has always sorted out the innovators from the imitators may be news. Exciting news is that hybrid-powered cars are now winning
Le Mans. I gleefully don my overalls and check under some clever hoods to find out how. (Hint: if hot cars don't turn you on, stop reading now.)
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Australia’s Chief Scientist, Dr Alan Finkel, recently produced an energy report which focused on the consequences of energy generation – emissions – not the technologies deployed. No fuel type or technology was excluded – including coal and gas – so why are so many conservative politicians up in arms? We dig deeper into the murky realm of technology and politics. Read more
Leadership means being out front, leading the way. Yet the 'Innovation Prime Minister' has missed an easy win on an issue formerly close to his heart.
In a 'climate' where even energy giants are baying for leadership and certainty, will 'Turnbull the Turncoat' end up being the PM's legacy?
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Australia produces as many ordinary politicians as ordinary wines, but at least there are some colourful characters among them. In this post, we showcase the more interesting ones. Read more
Whatever happened to Leadership? To Vision? To Respect for Australians? We put the recent Federal Election fiasco under the microscope and find ignorance of basic Marketing 101. Read more
Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc
It was a difficult project because the science was complex and had to be technically correct, but it also had to be understood by non-scientists. We hold many patents, so it had to be legally correct too. I can’t think of another company that could have done this.
Dr Peter French
CEO, Benitec
