Are you finding it harder to get cut-through to your targets? Does it seem like the Law of Diminishing Returns or worse - Mission Impossible? Are they not responding the way they used to? You're not alone. It's mighty noisy out there - and grabbing a megaphone isn't the answer. Find out what does work in high tech markets.   Read more

The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.    
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Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should. 
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The vast Carmichael Coal Mine in Queensland proposed by the Adani Group has been a political hot potato for years. Yet, despite no benefits financial, community or environmental, Aussie politicians have been lining up to support it. We update our previous post with insights from ABC's 4 Corners. 
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If you're a Steve MacQueen fan or racing car nut, you'll know all about the 24 Hours of Le Mans. If not, the fact that this endurance race has always sorted out the innovators from the imitators may be news. Exciting news is that hybrid-powered cars are now winning Le Mans. I gleefully don my overalls and check under some clever hoods to find out how. (Hint: if hot cars don't turn you on, stop reading now.)   
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Australia’s Chief Scientist, Dr Alan Finkel, recently produced an energy report which focused on the consequences of energy generation – emissions – not the technologies deployed. No fuel type or technology was excluded – including coal and gas – so why are so many conservative politicians up in arms? We dig deeper into the murky realm of technology and politics.   Read more

Leadership means being out front, leading the way. Yet the 'Innovation Prime Minister' has missed an easy win on an issue formerly close to his heart. In a 'climate' where even energy giants are baying for leadership and certainty, will 'Turnbull the Turncoat' end up being the PM's legacy?   
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Australia produces as many ordinary politicians as ordinary wines, but at least there are some colourful characters among them. In this post, we showcase the more interesting ones.  Read more

Whatever happened to Leadership? To Vision? To Respect for Australians? We put the recent  Federal Election fiasco under the microscope and find ignorance of basic Marketing 101.   Read more

Why commit billions to distant defence projects of enormous uncertainty - when Australia needs industries to provide jobs and growth right now? We take a closer look at the Turnbull government's 'innovation policy' and see pigs that it expects to fly. 
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