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Failure Should be our Teacher - not our Undertaker

Monday, July 02, 2018 - Kim Brebach

Failure should be our Teacher, not our Undertaker

It's human to fail. Just think of Thomas Edision and his 3000 failed light globe designs. It's more than that, though; it's healthy too. We look at 6 'oft-forgot' lessons that can help each of us make failure not just more palatable - but downright appetising.    Read more


10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
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How Marketing Toolkits Fast-track Your Results

Friday, March 16, 2018 - Tracey James

How Marketing Toolkits Fast-track Your Results | Technoledge

There are toolkits and then there are toolkits. Most marketing ones are random selections of simple, freely-available templates that anyone sensible could conjure up. The set of tools I focus on here delivers complete end-to-end processes that include every element and step, and let's you sequence them to achieve rapid, reproducible results, every time. That’s what I call a toolkit.   Read more


7 Things You didn't Know About Artificial Intelligence

Monday, February 12, 2018 - Kim Brebach

Artificial Intelligence - what it can, can't and could do | Technoledge taking over?

Will you lose your job to a smarter machine? Possibly. Artificial Intelligence (AI) has been unavoidable in the media recently - from cars and trucks without drivers to lawyers and accountants without jobs. We dive into AI to separate the facts from the headlines and find out what AI can, can't and could do to benefit us all.   Read more


5 Ways Marketing Audits Can Save Your Bacon

Friday, February 02, 2018 - Tracey James

How Markting Audits Coulld SaveYour Bacon

You might think audits are about as much fun as having teeth pulled or cleaning out the pantry, but when it comes to your website, collateral and messaging, an objective audit could save you hundreds of wasted hours and thousands of dollars. We dig into the pantry and find a silver lining on the much-maligned audit.   Read more


Content Marketing - How to Cut Through the Noise Barrier

Friday, January 12, 2018 - Tracey James

Content Marketing - How to Cut Through the Noise Barrier

Are you finding it harder to get cut-through to your targets? Does it seem like the Law of Diminishing Returns or worse - Mission Impossible? Are they not responding the way they used to? You're not alone. It's mighty noisy out there - and grabbing a megaphone isn't the answer. Find out what does work in high tech markets.   Read more


8 English Mistakes that Make You Look Like a Fool

Saturday, December 16, 2017 - Kim Brebach

Top 7 Mistakes That Make You Look like a Fool | Technoledge

The fastest way to look like an fool is to make simple mistakes. And, it won't matter how original your insights are if your audience turns off because you look like one. Thought Leadership hinges on credibility which can be smashed in seconds. Learn how to avoid the top 7 traps that expose the Fools.    
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Wine, Walking and Wonder Drugs

Wednesday, October 11, 2017 - Kim Brebach

Wine, Walking and Wonder Drugs - Update | Technoledge

Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should. 
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Queensland – Sunshine State or Mining State?

Friday, August 25, 2017 - Kim Brebach

Queensland Sunshine State or Mining State - Update | Technoledge

The vast Carmichael Coal Mine in Queensland proposed by the Adani Group has been a political hot potato for years. Yet, despite no benefits financial, community or environmental, Aussie politicians have been lining up to support it. We update our previous post with insights from ABC's 4 Corners. 
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Hybrid Racers Win Le Mans 24 Hours

Friday, July 28, 2017 - Kim Brebach

Hybrid-Powered Racers Win Le Mans 24 Hours

If you're a Steve MacQueen fan or racing car nut, you'll know all about the 24 Hours of Le Mans. If not, the fact that this endurance race has always sorted out the innovators from the imitators may be news. Exciting news is that hybrid-powered cars are now winning Le Mans. I gleefully don my overalls and check under some clever hoods to find out how. (Hint: if hot cars don't turn you on, stop reading now.)   
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As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised.
Joe Kelly
CTO, DAMsmart

 

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Customers keep telling us it’s our pragmatic approach that makes the difference. We don’t tell them that anything is possible, we show them what will work in their situations - and they like that. At last we have collateral that actually tells our story.
Alan Schaverien
Sales & Marketing Manager, Janusnet

 

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