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Craig McLachlan, Don Bourke, Tiger Woods - Lessons in Crisis Mismanagement

Sunday, January 13, 2019 - Tracey James

Craig McLachlan: Crisis Mismanagement 101

Last week, Victoria Police charged actor Craig McLachlan with nine counts of assault, seven of them indecent. So, what's this to do with Technology Marketing? Well, if someone makes public claims about you or your company, there are two ways to react and only one works. This blog post shows you the difference.      Read more


When to Send Granny a Naked Santa

Friday, December 14, 2018 - Tracey James

When to Send Granny a Naked Santa

You probably wouldn’t send Granny a card with this Naked Santa (even with a clear image; thankfully this isn't) unless she had a robust sense of humour. It’s all about knowing your audience and respecting the relationship. In this post I show why Content Strategy – creating, personalising and sending out your content – is the same, and when the right Naked Santa is just the ticket.       
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How To Exit Or Retire Sooner

Friday, November 09, 2018 - Tracey James

How to EXIT or RETIRE Sooner

Are you the CEO of an Aussie Tech Company - or plan to be? If you are, likely you have a long term goal - your Ultimate End Game - when you'll crack open the Krug and party like it's 1999. I explore the 6 critical factors you need to consider to win your Ultimate End Game sooner.   Read more


Game-changing Clean Energy Breakthroughs

Tuesday, November 06, 2018 - Kim Brebach

Game-changing Clean Energy Projects

Innovators in renewable energy are setting a furious pace, and leaving governments eating their dust. Scientists and businessmen are forging ahead while politicians squabble. In this post, we explore 8 projects from Down Under and the world that show how quickly the cleantech vision has become reality. In some cases, these breakthroughs are breathing life into baskets cases of former technologies. Win-win.
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Effective Leadership: Learning from Turnbull’s Mistakes

Friday, October 26, 2018 - Kim Brebach

Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes | Technoledge

When Malcolm Turnbull toppled Tony Abbott as PM in 2015, you could almost hear the cheers across the country, from Cairns to Hobart and Byron Bay to Perth. Such was the mood, the new PM could’ve done almost anything in the first 3 months and gotten away with it. But he did nothing. We remind the ex-PM of the 6 rules of effective leadership.
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How South Australia Won the Great Energy War

Wednesday, October 17, 2018 - Tracey James

How South Australia Won the Great Energy War

While consumers and energy companies cry out out for leadership in Australia's energy crisis, our new PM responds with no federal energy policy at all. In this post, we chart how South Australia won the energy war in the face of federal government derision, insult and apathy.   Read more


The Men who Made our Children Fat

Friday, September 28, 2018 - Kim Brebach

The Men who Made our Children Fat

The Men who Made us Fat is a confronting BBC series that charts over 5 decades the links between obesity and food marketing. In this post, I explore the devious ways food companies peddle their products to kids, and question how they're allowed to push products that are seriously harmful.      Read more


Failure Should be our Teacher - not our Undertaker

Monday, July 02, 2018 - Kim Brebach

Failure should be our Teacher, not our Undertaker

It's human to fail. Just think of Thomas Edision and his 3000 failed light globe designs. It's more than that, though; it's healthy too. We look at 6 'oft-forgot' lessons that can help each of us make failure not just more palatable - but downright appetising.    Read more


10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
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Why Voice is Vital to Content

Sunday, June 17, 2018 - Kim Brebach

Why VOICE is the essence of engaging content

Ever noticed that marketers tend to sing from the same hymn sheet - especially the new sheets? Being open to improvement is vital, but unthinking herd mentality can be fatal. A fresh or challenging perspective can yield both insights and reality. In this post, we question a few sacred marketing cows.
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We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept

 

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We felt there wasn’t enough material to write case studies. Through the process, we found we’d been focusing just on the technical, but what clients liked was that we ‘humanised’ IT. Technoledge got some exceptional insights and quotes they would never have told us directly. A very useful exercise.
Chris Marshall
CEO, Blue Apache

 

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