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AMAZING – How One Word Poisoned a Language

Wednesday, September 30, 2020 - Kim Brebach

AMAZING l How to wipe out hundreds of words

‘God save us from vague generalizations.’ So said Anton Chekhov

Great writers like him know the importance of using words that exactly convey their message. I hadn’t seen the word ‘specificity’ outside of bio-chemistry until I read Sol Stein’s
Stein on Writing, the best bible for real writers - bar none. Particularity is another key element in Stein’s book, but that will wait for another post.  Read more


Why does toilet paper bring out the worst in people? May 13 Update Update

Wednesday, March 11, 2020 - Kim Brebach

Why does toilet paper bring out the worst in people?

Toilet Paper is back on the supermarket shelves at long last. Pasta supplies are still spotty but improving, restrictions are being lifted but checkouts will remain painfully slow a while longer. As I said at the beginning, it was matter of weeks to get to this point, not months. Our government’s national council that included the state premiers took the tough decisions just in time.  Read more


Australia: Renewable Energy Super Power?

Tuesday, February 04, 2020 - Kim Brebach

Australia: Renewable Energy Super Power

While PM Scott Morrison and his coal-cuddling colleagues defend their use of accounting tricks, action by others will deliver Australia's Paris emission reduction targets a whole five years earlier. I chart this surprising development, lamenting that Scotty from Marketing will likely take full credit, anyway.       
  Read more


3 Reasons why Great Content must be Disruptive

Saturday, January 18, 2020 - Kim Brebach

Why Great Content Must be Disruptive | Technoledge

If you have a super smart, cut-through technology, the last thing you want is for your targets to think it's unoriginal or 'me too'. So why would you want your content to be? Sure, not every technology is truly disruptive but, if you want to cut through with targets, your content must be. We explore why and how to do it.     Read more


Renewable Energy – The Bubble Bursts

Friday, January 10, 2020 - Kim Brebach

Renewable Energy – The Bubble Bursts

Prime Minister Morrison has failed to come up with an energy policy, and left the industry in deep despair. Now events have overtaken the PM and left him in their dust, while smart entrepreneurs and investors forge ahead on their own. I chart the saga in despair. myself.  Read more


Ambiguity Rocks in Marketing - so says Doug Kessler

Monday, November 18, 2019 - Tracey James

Doug Kessler says: Ambiguity Rocks in Marketing

Creative Confidence in Disguise?
  Read more


I Say Nup to the Cup

Monday, October 21, 2019 - Tracey James

I Say Nup to the Cup

Having owned and loved horses all my younger life and lost two to tragic deaths*, I can’t fathom how anyone could knowingly kill a healthy horse. While everyone's talking about cruelty, find out what the real issues are in horse racing, why a shakeup is overdue - and how you can help.    Read more


Steal Hollywood's Secrets to Boost your Landing Pages

Wednesday, October 02, 2019 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Recently a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention. I investigate how much we can still learn from greats like Billy.   Read more


How to Avoid Barry Humphries' Fatal Flaw

Friday, August 30, 2019 - Tracey James

Barry Humphries' Fatal Flaw - Words

I recently read Barry Humphries’ autobiography 'My Life as Me'. It’s a rollicking, spell-binding read if you can ignore the fatal flaw: obscure, convoluted words. I nearly gave up. Discover how the right words matter, especially in marketing, and 6 fast ways to choose the right ones, every time.     Read more


Every Move You Make

Tuesday, April 02, 2019 - Tracey James

Every Move You Make

Are you cool with sharing your personal details, habits and movements on social media or being recorded when you're shopping or walking down the street? You shouldn't be. In this post I reveal what's really happening with your data - and mine. You should be white hot with rage. I am.    Read more




We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept

 

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We felt there wasn’t enough material to write case studies. Through the process, we found we’d been focusing just on the technical, but what clients liked was that we ‘humanised’ IT. Technoledge got some exceptional insights and quotes they would never have told us directly. A very useful exercise.
Chris Marshall
CEO, Blue Apache

 

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