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15 Ways to Make your Corporate Presentation Unforgettable

Thursday, September 06, 2018 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


3 Reasons You Need to be a Technology Thought Leader

Saturday, July 14, 2018 - Tracey James

Thought Leadership: Crucial in Marketing Technology

Not long ago, 'Thought Leadership' was listed in Forbes magazine's annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Why? Because it's one of the most abused terms of all time. Yet, what it stands for counts more than ever - especially in Technology Marketing. We dig into Thought Leadership - what it is and isn't and how to get it right.  Read more


Failure Should be our Teacher - not our Undertaker

Monday, July 02, 2018 - Kim Brebach

Failure should be our Teacher, not our Undertaker

It's human to fail. Just think of Thomas Edision and his 3000 failed light globe designs. It's more than that, though; it's healthy too. We look at 6 'oft-forgot' lessons that can help each of us make failure not just more palatable - but downright appetising.    Read more


10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
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Why Voice is Vital to Content

Sunday, June 17, 2018 - Kim Brebach

Why VOICE is the essence of engaging content

Ever noticed that marketers tend to sing from the same hymn sheet - especially the new sheets? Being open to improvement is vital, but unthinking herd mentality can be fatal. A fresh or challenging perspective can yield both insights and reality. In this post, we question a few sacred marketing cows.
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3 Reasons why Great Content must be Disruptive

Sunday, June 03, 2018 - Kim Brebach

Why Great Content Must be Disruptive | Technoledge

If you have a super smart, cut-through technology, the last thing you want is for your targets to think it's unoriginal or 'me too'. So why would you want your content to be? Sure, not every technology is truly disruptive but, if you want to cut through with targets, your content must be. We explore why and how to do it.     Read more


Content Marketing and the Trough of Disillusionment

Friday, May 25, 2018 - Kim Brebach

Content Marketing and Disillusionment | Technoloedge

If your technology is IT, you'll know all about Gartner’s Hype Cycle. If it isn't, you'll still know how inflated expectations are often followed by disillusionment. Find out why Content Marketing has dropped into the Trough of Disillusionment - and what you can do about it.   Read more


How To Exit Or Retire Sooner

Friday, May 11, 2018 - Tracey James

How to EXIT or RETIRE Sooner

Are you the CEO of an Aussie Tech Company - or plan to be? If you are, likely you have a long term goal - your Ultimate End Game - when you'll crack open the Krug and party like it's 1999. We explore the 6 critical factors you need to consider to win your Ultimate End Game sooner.   Read more


How to Write White Papers Your Audience Will Love

Friday, May 11, 2018 - Kim Brebach

7 steps to White Papers that are read kept and shared

White papers remain valuable resources in B2B marketing - they are sought after by decision makers who are impatient and short of time. If your white papers are boring, they will be tossed out faster than a snorer at a recital.   Read more


The Internet of Things - Nirvana for Hackers?

Friday, April 27, 2018 - Kim Brebach

The Internet of Things - How not to get bitten | Technoledge

Can hackers really break into your home network through the baby monitor? Or disable your car by hacking the Engine management system? Watch this 3-minute video from CISCO to appreciate the possibilities, in this case breaking into a business via the thermostat and stealing industrial secrets.  Read more




The last marketing company we used cost us a lot of money and gave us nothing of any value. We gave them quite a good chance too. With Technoledge, you’ve been open and direct with us, giving us constant feedback and adjustment. More than that, the initial analysis was more valuable than anything we gained from the others. I’m very comfortable with this process.
Sam Forbes
CEO, 6YS

 

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As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised.
Joe Kelly
CTO, DAMsmart

 

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