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How to Pitch your Technology to the C-Suite

Monday, August 26, 2019 - Kim Brebach

Technoledge | High Technology Marketing Hints

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How to Write White Papers Your Audience Will Love

Tuesday, August 13, 2019 - Kim Brebach

How to Write White Papers Your Audience Will Love

Decision makers are more impatient and short of time than ever. That's why your White Papers must be shorter and sharper than ever. If they're long or boring, they'll be tossed out faster than a MacDonalds wrapper. I share our rules for creating White Papers that move minds - and are kept and shared.      Read more


How to Sell your Great Technology Overseas

Saturday, August 03, 2019 - Tracey James

How to sell your great technology overseas

There are two popular approaches:   Read more


Australian Innovation - Death by 1000 Cuts?

Friday, July 26, 2019 - Kim Brebach

The Slow Death of Australian Innovation | Technoloedge

‘My vision is for a country, a society, a world where we don't use any coal, oil, or natural gas because we have zero-emissions electricity in huge abundance.’ That's what Australia's Chief Scientist, Alan Finkel, said in October 2015, a month after Turnbull toppled Abbot as Prime Minister. In 2019 with Morrison at the helm, I update my 2015 post, getting mighty hot under the collar. 
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Marketing Technology: How Much Do Your Competitors Spend?

Saturday, May 25, 2019 - Tracey James

Marketing Technology: How Much Do Your Competitors Spend?

How much do tech companies spend marketing their technologies? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that growth - not just activity - is the goal.   Read more


Why Even the God Particle Needs Marketing

Friday, May 17, 2019 - Tracey James

Why Even the God Particle Needs Marketing

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) which discovered the 'God Particle'. I dig into 'un-complicating' the most expensive particle ever found and ask, as Julius Sumner-Miller did, 'Why is it so?'     Read more


3 Reasons You Must be a Technology Thought Leader

Friday, May 10, 2019 - Tracey James

Thought Leadership: Crucial in Marketing Technology

Even back in 2013, 'Thought Leadership' was listed in Forbes magazine's annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Why? Because it's one of the most abused terms of all time. Yet, what it stands for counts more than ever - especially in Technology Marketing. I dig into Thought Leadership - what it is and isn't and how to get it right.  Read more


Every Move You Make

Tuesday, April 02, 2019 - Tracey James

Every Move You Make

Are you cool with sharing your personal details, habits and movements on social media or being recorded when you're shopping or walking down the street? You shouldn't be. In this post I reveal what's really happening with your data - and mine. You should be white hot with rage. I am.    Read more


15 Ways to Make your Corporate Presentation Unforgettable

Friday, March 08, 2019 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


The Fatal Flipside of Bitcoin

Friday, February 22, 2019 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have seen spectacular gains and losses - speculation about their future in influential markets like China. We turn over Bitcoin, the most popular cryptocurrency, and find a fatal flaw that no one seems to be talking about.   Read more




We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept

 

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It was a difficult project because the science was complex and had to be technically correct, but it also had to be understood by non-scientists. We hold many patents, so it had to be legally correct too. I can’t think of another company that could have done this.
Dr Peter French
CEO, Benitec

 

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