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Australian Innovation - Death by 1000 Cuts?

Wednesday, September 30, 2020 - Kim Brebach

The Slow Death of Australian Innovation | Technoloedge

‘My vision is for a country, a society, a world where we don't use any coal, oil, or natural gas because we have zero-emissions electricity in huge abundance.’ That's what Australia's Chief Scientist, Alan Finkel, said in October 2015, a month after Turnbull toppled Abbot as Prime Minister. In 2019 with Morrison at the helm, I update my 2015 post, getting mighty hot under the collar. 
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Content Marketing and the Trough of Disillusionment

Wednesday, September 30, 2020 - Kim Brebach

Content Marketing and Disillusionment | Technoloedge

If your technology is IT, you'll know all about Gartner’s Hype Cycle. If it isn't, you'll still know how inflated expectations are often followed by disillusionment. Find out why Content Marketing has dropped into the Trough of Disillusionment - and what you can do about it.   Read more


Thriving in Red Ocean Space with Smart Software Marketing

Wednesday, September 30, 2020 - Kim Brebach

Thriving in a Red Ocean Market with Software Marketing | Technoledge

Red ocean space is where small fish are devoured by sharks and other larger fish. A red ocean market is the name given to a mature market with many competitors.   Read more


How to Pitch your Technology to the C-Suite

Wednesday, September 30, 2020 - Kim Brebach

Technoledge | High Technology Marketing Hints

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Content and the Buyer's Journey - A Quick Guide for Technology Vendors

Wednesday, September 30, 2020 - Tracey James

Technoledge | Content Marketing Services for Hi-Techs

When do buyers want your content? Get it wrong and all the words you agonised over in your White Papers could be wasted. We update the Math Marketing buyer's journey and match the specific content that buyers of technology products - software for example - want at each stage of the journey.   Read more


How Mistakes can Transform your Business

Wednesday, September 30, 2020 - Tracey James

How Mistakes can Transform your Business | Technoledge

If you mess up, make up big time
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How to Write White Papers Your Audience Will Love

Wednesday, September 30, 2020 - Kim Brebach

How to Write White Papers Your Audience Will Love

Decision makers are more short of time than ever. That's why your White Papers must be sharper than ever. If they're long or boring, they'll be tossed out faster than a MacDonald's wrapper. Here are our rules for creating White Papers that move minds, and are kept and shared.      Read more


Content Creation – How to Cook Up a Content Storm

Wednesday, September 30, 2020 - Tracey James

Content Creation l How to Cook Up a Content Storm

without being a Master Chef. 

You know that your content (blog posts, videos, white papers, web content etc) could make or break your business in 2020 but how do you create quality content? How do you create enough of it? How do get enough time?
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7 Tips to Make Your Copywriting Stand Out

Wednesday, September 30, 2020 - Kim Brebach

Exceptional copywriting it easy. Find out how.

Writing compelling copy that grabs your audience is an art form. The good news is that your competitors are far from perfect. We share 7 tips that help you make your copy stand out.

Despite the many new ways to deliver your message, words are still the main currency of our communications. Mastering words is more crucial now because everybody is a writer, a publisher and video producer. Everyone has a Facebook page, a blog, a Twitter page, and everyone writes emails.   Read more


Why Voice is Vital to Content

Wednesday, September 30, 2020 - Kim Brebach

Why VOICE is the essence of engaging content

Ever noticed that marketers tend to sing from the same hymn sheet, especially the newest sheets? Being open to improvement is vital, but an unthinking herd mentality can be fatal. A fresh or challenging perspective can yield both insights and reality. In this post, we question a few sacred marketing cows.
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Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc

 

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The last marketing company we used cost us a lot of money and gave us nothing of any value. We gave them quite a good chance too. With Technoledge, you’ve been open and direct with us, giving us constant feedback and adjustment. More than that, the initial analysis was more valuable than anything we gained from the others. I’m very comfortable with this process.
Sam Forbes
CEO, 6YS

 

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