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Australian Innovation - Death by 1000 Cuts?

Friday, July 26, 2019 - Kim Brebach

The Slow Death of Australian Innovation | Technoloedge

‘My vision is for a country, a society, a world where we don't use any coal, oil, or natural gas because we have zero-emissions electricity in huge abundance.’ That's what Australia's Chief Scientist, Alan Finkel, said in October 2015, a month after Turnbull toppled Abbot as Prime Minister. In 2019 with Morrison at the helm, I update my 2015 post, getting mighty hot under the collar. 
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Marketing Technology: How Much Do Your Competitors Spend?

Saturday, May 25, 2019 - Tracey James

Marketing Technology: How Much Do Your Competitors Spend?

How much do tech companies spend marketing their technologies? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that growth - not just activity - is the goal.   Read more


Why Even the God Particle Needs Marketing

Friday, May 17, 2019 - Tracey James

Why Even the God Particle Needs Marketing

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) which discovered the 'God Particle'. I dig into 'un-complicating' the most expensive particle ever found and ask, as Julius Sumner-Miller did, 'Why is it so?'     Read more


3 Reasons You Must be a Technology Thought Leader

Friday, May 10, 2019 - Tracey James

Thought Leadership: Crucial in Marketing Technology

Even back in 2013, 'Thought Leadership' was listed in Forbes magazine's annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Why? Because it's one of the most abused terms of all time. Yet, what it stands for counts more than ever - especially in Technology Marketing. I dig into Thought Leadership - what it is and isn't and how to get it right.  Read more


Every Move You Make

Tuesday, April 02, 2019 - Tracey James

Every Move You Make

Are you cool with sharing your personal details, habits and movements on social media or being recorded when you're shopping or walking down the street? You shouldn't be. In this post I reveal what's really happening with your data - and mine. You should be white hot with rage. I am.    Read more


15 Ways to Make your Corporate Presentation Unforgettable

Friday, March 08, 2019 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


The Fatal Flipside of Bitcoin

Friday, February 22, 2019 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have seen spectacular gains and losses - speculation about their future in influential markets like China. We turn over Bitcoin, the most popular cryptocurrency, and find a fatal flaw that no one seems to be talking about.   Read more


Don't Just Write. Influence Buyers of High Tech

Friday, February 15, 2019 - Tracey James

Write to Influence Buyers of High Tech | Technoledge

Anne Handley said 'Everybody Writes' and sadly it's true. Pity it's mostly unoriginal, recycled nonsense that no-one wants to read. Do you want to write like everyone else - or be the rare one who influences your audiences? Here's how to write the 6 content types that most influence buyers of high tech.  Read more


Australia’s World-Beating Solar Cars

Tuesday, February 12, 2019 - Tracey James

Australia’s World-Beating Solar Cars

In Australia, we're famous for celebrating sporting success - but is it only on a court or in a pool, or on a paddock or pitch? Isn't motor sport a sport? What about motor sport with record-breaking speed and ground-breaking technology? I proudly shine a light on some of our brightest, fastest engineering student achievements.     Read more


Why You Should Say YES Less Often

Monday, February 11, 2019 - Kim Brebach

Why you should say YES less often

If you think you should be saying YES more often, think again. We've extracted some priceless and timeless advice out of a post from Jacob Baadsgaard at Disruptive Advertising  that will help you find more time.   Read more




We felt there wasn’t enough material to write case studies. Through the process, we found we’d been focusing just on the technical, but what clients liked was that we ‘humanised’ IT. Technoledge got some exceptional insights and quotes they would never have told us directly. A very useful exercise.
Chris Marshall
CEO, Blue Apache

 

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As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised.
Joe Kelly
CTO, DAMsmart

 

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