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How Twitter Can Teach Us Crisp Messaging

Monday, August 13, 2012 - Kim Brebach

How Twitter Can Teach Us Crisp Messaging | Technoledge

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It was a difficult project because the science was complex and had to be technically correct, but it also had to be understood by non-scientists. We hold many patents, so it had to be legally correct too. I can’t think of another company that could have done this.
Dr Peter French
CEO, Benitec

 

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