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5 Reasons Why Taglines Fail

Friday, November 09, 2012 - Kim Brebach

Avoid these mistakes and yours will stand out

And 8 rules for making them work. 

Strong branding can make your company stand out in a crowded market from competitors. As in real estate, position is everything in marketing. Your tagline is part of your brand and, without one, your audience will be left in the dark. Taglines should work to define your brand, in the same way that clothes define a women: they reveal more about her character.To be effective, taglines must follow a few simple rules:
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Branding – How to Avoid Deadly Mistakes

Tuesday, November 06, 2012 - Kim Brebach

Find out how millions can result in a branding failure

The bigger they are, the bigger their mistakes. 

We all see brand names or logos that make us shake our heads and ask: what were they thinking? Or smoking? Some make us cringe: Nissan
Tiida and BenQ Joybook. Some make us laugh: Wii. Some make us frown and ask: they spent how many million on a that new logo and brand? A case in question was the  London 2012 Olympic logo. It looked like smashed pottery and the supporting mascots Wenlock and Mandeville were attracted deserved ridicule.  Read more


Content Writing – 6 Rules for Convincing Case Studies

Tuesday, November 06, 2012 - Tracey James

Why great case studies are great sales tools

The most under-rated resource. 

Nothing is more convincing than a customer who’s happy to tell the world that your product solved a major problem in his business. You might say that case studies are a pain to create – especially with the often tedious, multi-layered, time consuming approval process – but we’d say the pain is more than worth the gain. Case studies (or success stories if you like) have multiple uses throughout the sales cycle and elsewhere:
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Chateau Chunder – Marketing Lessons from Aussie Wine

Friday, November 02, 2012 - Kim Brebach

What you can learn from the Aussie wine decline

Rise and plummet. 

The ABC ran a documentary this week that charted the rise and fall of Australian wine exports to the UK. ‘
Chateau Chunder‘ was made by local production company Electric Pictures, in co-production with Brook Lapping, for the ABC and BBC. The title comes from the early days, when Aussie wine in the UK was called Chateau Chunder from Down Under.  Read more


The Mayonnaise Jar

Thursday, October 11, 2012 - Kim Brebach

Why focusing on the right priorities is timeless

A philosophy lesson to change your life
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How to Write Headings That Grab Readers

Monday, October 08, 2012 - Kim Brebach

How great headings will get your content read

They don't 'read' anymore. 

The digital world's information glut have caused people to stop reading. There just isn’t time, so visitors to your website or blog will skip-read or just check the headlines. They'll look for things that stand out and grab attention. They want to ‘cut to the chase’ and make snap decisions about what to read, keep, share or delete.
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AMAZING – How One Word Poisoned a Language

Sunday, September 30, 2012 - Kim Brebach

AMAZING l How to wipe out hundreds of words

‘God save us from vague generalizations.’ So said Anton Chekhov

Great writers like him know the importance of using words that exactly convey their message. I hadn’t seen the word ‘specificity’ outside of bio-chemistry until I read Sol Stein’s
Stein on Writing, the best bible for real writers - bar none. Particularity is another key element in Stein’s book, but that will wait for another post.  Read more


Um-Busting in 3 Simple Steps

Friday, September 21, 2012 - Kim Brebach

Um-Busting - how to eliminate ums and ahs

Get some filler word therapy. 

Workers in so many professions need public speaking skills these days, whether it’s for radio interviews, presentations to clients, speaking at conferences or making videos. With video facilities on every camera and mobile phone, everyone wants to be an actor, but good actors aren’t born: they’re trained, coached and practised. That’s why we’ve added training in public speaking and presentation to our services; poor presentations, especially by senior technical people, can derail the sales process in an instant.  Read more


How Twitter Can Teach Us Crisp Messaging

Monday, August 13, 2012 - Kim Brebach

How Twitter Can Teach Us Crisp Messaging | Technoledge

Twitter power  Read more




It was a difficult project because the science was complex and had to be technically correct, but it also had to be understood by non-scientists. We hold many patents, so it had to be legally correct too. I can’t think of another company that could have done this.
Dr Peter French
CEO, Benitec

 

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The case studies are fabulous. I don’t know how you got quotes like that out of customers. They’re priceless and were written and approved in record time, so customers must’ve been happy about them. More than that, we didn’t have to worry about a thing. It was all just done for us.
Neil Bolton
CEO, Recruitment Systems

 

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