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‘God save us from vague generalizations.’ So said Anton Chekhov.
Great writers like him know the importance of using words that exactly convey their message. I hadn’t seen the word ‘specificity’ outside of bio-chemistry until I read Sol Stein’s Stein on Writing, the best bible for real writers - bar none. Particularity is another key element in Stein’s book, but that will wait for another post. Read more
Get some filler word therapy.
Workers in so many professions need public speaking skills these days, whether it’s for radio interviews, presentations to clients, speaking at conferences or making videos. With video facilities on every camera and mobile phone, everyone wants to be an actor, but good actors aren’t born: they’re trained, coached and practised. That’s why we’ve added training in public speaking and presentation to our services; poor presentations, especially by senior technical people, can derail the sales process in an instant. Read more
I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox
At first I found the new website a bit confronting. It wasn’t like a comfy, familiar, old slipper at all. Then I started to get feedback like ‘informative’, ‘compelling’ ‘succint’ and ‘impressive’ so I took another look. Now I think it’s both beautiful and functional. It does much more than I thought a website could, and is orders of magnitude over what I expected.
Dr Dianne Glenn
Director, Corelli Consulting
