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They don't 'read' anymore.
The digital world's information glut have caused people to stop reading. There just isn’t time, so visitors to your website or blog will skip-read or just check the headlines. They'll look for things that stand out and grab attention. They want to ‘cut to the chase’ and make snap decisions about what to read, keep, share or delete. Read more
‘God save us from vague generalizations.’ So said Anton Chekhov.
Great writers like him know the importance of using words that exactly convey their message. I hadn’t seen the word ‘specificity’ outside of bio-chemistry until I read Sol Stein’s Stein on Writing, the best bible for real writers - bar none. Particularity is another key element in Stein’s book, but that will wait for another post. Read more
Get some filler word therapy.
Workers in so many professions need public speaking skills these days, whether it’s for radio interviews, presentations to clients, speaking at conferences or making videos. With video facilities on every camera and mobile phone, everyone wants to be an actor, but good actors aren’t born: they’re trained, coached and practised. That’s why we’ve added training in public speaking and presentation to our services; poor presentations, especially by senior technical people, can derail the sales process in an instant. Read more
We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept
Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc
