'Shopping Cart Abandonment' happens everywhere -- not just online

Do you know how many visitors come to your website or shop who are ready to buy - but leave instead? In the e-commerce world, Shopping Cart Abandonment is very common, but it happens in bricks-and-mortar shops too. Did you lose these customers because they just changed their minds  - or did your service or system change their minds for them?  Read more

‘2013 has proved to be an extremely turbulent year for search engine optimisation professionals,’ says one marketer.

Google tends to throw digital marketers into a complete spin every few months. Some run around proclaiming that the end of the world is nigh, while others write long and erudite blog posts on how to make a living after Panda, Penguin or Hummingbird. Others wonder if there’s a hidden message in the animals getting smaller and faster, and growing wings.  Read more

It’s not enough to be there and wave your flag

Experts in digital marketing are growing on trees these days; they talk the talk and most sound plausible. They claim their techniques will produce results, so how come we see more failures than results? When you look at the reasons, you might be surprised that most of them come back to Marketing 101.  Read more

What has changed?

A short summary with links to more detail.

A few weeks ago, Google decided to make all keyword searches secure, regardless of whether or not a searcher was logged into a Google account. In an instant, digital marketers were in the dark about which key words were effective in delivering searchers to their websites. Mind you, it wasn't all that sudden; we’ve been living with ‘not provided’ since Google introduced secure search for users of Gmail, Google Analytics, YouTube and Google Adwords a while back.  Read more

Without a unique value proposition, yours is just another business

Making your brand stand out is not a matter of coming up with a new logo and tagline. Sure, lots of big companies do that -- like banks, oil companies and telcos.  They’ll spend millions on a refresh, and millions more on advertising campaigns to support the new paint job. It’s a waste of money for the banks who’re already  branded as greedy and uncaring by customers who largely despise them.  Read more

Google officially introduced Hummingbird on its 15th birthday. It’s a sign of the times that Google’s announcements on search algorithm updates get about the same press coverage as  Ben Bernanke used to get for his Federal Reserve updates to Congress.

Bernanke should’ve made investors nervous but didn’t. Google has made marketers nervous for several years now, and it has done that with cute animals like Penguins and Pandas. Hummingbirds are the most nervous of animals: they hover in mid-air by flapping their wings up to 80 times a second. They can fly at speeds up to 50km/h, and they can fly backwards. Feeling nervous yet?  Read more

Every has or should have a blog these days, so there’s a lot of competition for your target audience. Yours needs to stand out from the crowd. We'll show you how to push your blog to the front of the pack. Let's first recall why so many organisations invest so much time and effort in blogs' they work. Surveys have shown that companies that blog actively:  Read more

2 out of 3 Digital Marketers admit they don’t know what they’re doing. 4 out of 5 CEOs Don’t Trust Marketers.

That was the headline in a press release published by the Fournaise Marketing Group in the UK. Fournaise said it had interviewed more than 1,200 large corporation and SMB CEOs and decision-makers in North America, Europe, Asia and Australia. This was the majority view:   Read more

Would you pay $1.5 billion dollars for a brand and pour it down the drain?

By the turn of the millennium, Rosemount was one of the most recognisable wine brands in Australia. It was the country’s fifth biggest wine company, and it was profitable. It made large volumes of cheap and cheerful Chardonnay under its diamond label, along with premium wines such as Roxburgh Chardonnay and Balmoral Syrah.  Read more

Big Data or Big Brother?

Big Data is one of those terms that suddenly appeared on everyone’s lips. Did you miss that crucial moment when you could still ask what it meant without people giving you strange looks? We’re here to help, because the Big Data industry does a lousy job explaining what Big Data is and what the fuss is about.  Read more