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How Southcorp and Fosters Trashed Rosemount

Tuesday, September 17, 2013 - Kim Brebach

Rosemount - why branding is not just about money

Would you pay $1.5 billion dollars for a brand and pour it down the drain?

By the turn of the millennium, Rosemount was one of the most recognisable wine brands in Australia. It was the country’s fifth biggest wine company, and it was profitable. It made large volumes of cheap and cheerful Chardonnay under its diamond label, along with premium wines such as Roxburgh Chardonnay and Balmoral Syrah.  Read more

Big Data – Has Marketing joined the Dark Side?

Thursday, September 05, 2013 - Kim Brebach

Big Data - how Big Brother knows everhing about you

Big Data or Big Brother?

Big Data is one of those terms that suddenly appeared on everyone’s lips. Did you miss that crucial moment when you could still ask what it meant without people giving you strange looks? We’re here to help, because the Big Data industry does a lousy job explaining what Big Data is and what the fuss is about.
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Re-targeting, Re-marketing or Repugnant Advertising?

Thursday, August 15, 2013 - Kim Brebach

Re-marketing - why it is really re-Advertising

Have you been stalked by a pair of shoes lately?

If you’ve looked at products on a website, you may find ads for these things following around. ‘It’s weird to have a pair of shoes I looked at on a brand’s website follow me around the web for days or even weeks,’ writes Doug Kessler at Velocity Partners. I had the same experience after I downloaded a PDF on lead generation from a site: now the banners follow me everywhere I go.
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Marketing Goals vs Strategy vs Tactics – 5 Lessons from Footie

Tuesday, August 06, 2013 - Tracey James

Marketing goals vs strategy vs tactics. 5 lessons from Footie

What about a goal?

I was gob-smacked the other day when a new client CEO asked us to focus the meeting on strategy. He then  proceeded to detail tactics for the next hour. I didn’t want embarrass him in front of his team, but it wasn’t just the strategy-tactics confusion; he hadn’t shared the big picture with them, but had with us. We knew the end game and the agreed strategies to get there, but they didn’t, so strategy wasn’t going to be blinding anyone that day.
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3 Dumb Ways to Lose B2B prospects

Friday, August 02, 2013 - Kim Brebach

B2B Content - why even the experts get it wrong

Yet we see these mistakes every day. 

You can come up with the smartest headlines and subheads; you can craft terrific content and polish it with the skills of a master wordsmith; you can target the distribution of your
content with exquisite specificity … you can do all of this but you’ll fail to reach your audience if you haven’t taken care of the 3 biggest turn-offs.  Read more

Content Marketing - Stop Flooding My Inbox

Thursday, June 20, 2013 - Kim Brebach

Content Marketing l Why more is a whole lot less

The Deluge is already here. 

You’ve read about the flood of mediocre content coming your way, created by people who used to do SEO and link building and more, and now claim to be content marketers.   Read more

Telemarketing – When You Need the Human Touch

Tuesday, June 11, 2013 - Tracey James

Telemarketing l Why and when you need the human touch

The Yacks are Back. 

‘Could you put your yacks on the job?’ a client asked once. Thinking of hairy, horned, Himalayan bovines, I was puzzled, until it clicked that those ones have no ‘c’. He was talking about ‘the ones who yack’ – my telemarketers – and five years later we’re still using them - but very differently.
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Content Planning – How to Make it a Holiday

Monday, April 08, 2013 - Tracey James

Content Planning l How to Make it a Holiday

…and not be left by the roadside. 

You wouldn’t jump into the car and head North with no destination, map or GPS, so how is heading into the unknown of content creation and distribution any different?
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Content Creation – How to Cook Up a Content Storm

Wednesday, March 27, 2013 - Tracey James

Content Creation l How to Cook Up a Content Storm

without being a Master Chef. 

You know that your content (blog, White Papers, web content etc) could make or break your business in 2013 but how do you create it? How do you create enough of it? How do get enough time?
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Content Marketing – Why Choice is like My Kitchen Rules

Friday, March 22, 2013 - Tracey James

Content Marketing l Why Choice is like My Kitchen Rules

Great content is like great cooking. 

We all know that content is all that matters and content marketing is the only way to market. Its a bit like
MasterChef and My Kitchen Rules: they're novel ways to make cooking popular, but how different are the basics? You still have to create a great meal: you just have to do it in limited time in a highly competitive environment. Isn't that just like marketing? We'll show you how to create content quickly - and make it good enough to win over the toughest judges.  Read more

We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept


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Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc


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Blue Apache

McEvoy Thomas

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