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How to Craft a Compelling Elevator Pitch

Tuesday, December 04, 2012 - Kim Brebach

Why your elevator pitch needs to be short tight and simple

A recipe with 8 essential ingredients. 

The concept of the 
Elevator Pitch comes from Hollywood, where aspiring scriptwriters would jump into the elevator with a producer and pitch their new script idea in the time it took for the elevator to reach the penthouse suite. If you think that’s a tough task, MGM boss Louis B. Mayer used to ask scriptwriters to write their synopsis on the back of his business cards. By comparison, the 30-45 seconds you have in an elevator seem luxurious.  Read more


6 Mistakes with Words That Make You Look Silly

Wednesday, November 14, 2012 - Kim Brebach

Words- you are what you say so make it correct

Small glitches with grammar that cause big problems. 

Whatever you write or speak about and whoever your audience, the fastest ways to lose credibility is to make silly grammatical errors. Sure, you might say that content is far more important than a minor grammar slip, but you'd be wrong: little slips can turn into almighty clangers.
  Read more


5 Reasons Why Taglines Fail

Friday, November 09, 2012 - Kim Brebach

Avoid these mistakes and yours will stand out

And 8 rules for making them work. 

Strong branding can make your company stand out in a crowded market from competitors. As in real estate, position is everything in marketing. Your tagline is part of your brand and, without one, your audience will be left in the dark. Taglines should work to define your brand, in the same way that clothes define a women: they reveal more about her character.To be effective, taglines must follow a few simple rules:
  Read more


Branding – How to Avoid Deadly Mistakes

Tuesday, November 06, 2012 - Kim Brebach

Find out how millions can result in a branding failure

The bigger they are, the bigger their mistakes. 

We all see brand names or logos that make us shake our heads and ask: what were they thinking? Or smoking? Some make us cringe: Nissan
Tiida and BenQ Joybook. Some make us laugh: Wii. Some make us frown and ask: they spent how many million on a that new logo and brand? A case in question was the  London 2012 Olympic logo. It looked like smashed pottery and the supporting mascots Wenlock and Mandeville were attracted deserved ridicule.  Read more


Content Writing – 6 Rules for Convincing Case Studies

Tuesday, November 06, 2012 - Tracey James

Why great case studies are great sales tools

The most under-rated resource. 

Nothing is more convincing than a customer who’s happy to tell the world that your product solved a major problem in his business. You might say that case studies are a pain to create – especially with the often tedious, multi-layered, time consuming approval process – but we’d say the pain is more than worth the gain. Case studies (or success stories if you like) have multiple uses throughout the sales cycle and elsewhere:
  Read more


Chateau Chunder – Marketing Lessons from Aussie Wine

Friday, November 02, 2012 - Kim Brebach

What you can learn from the Aussie wine decline


  Read more


The Mayonnaise Jar

Thursday, October 11, 2012 - Kim Brebach

Why focusing on the right priorities is timeless

A philosophy lesson to change your life
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How to Write Headings That Grab Readers

Monday, October 08, 2012 - Kim Brebach

How great headings will get your content read

They don't 'read' anymore. 

The digital world's information glut have caused people to stop reading. There just isn’t time, so visitors to your website or blog will skip-read or just check the headlines. They'll look for things that stand out and grab attention. They want to ‘cut to the chase’ and make snap decisions about what to read, keep, share or delete.
  Read more


Um-Busting in 3 Simple Steps

Friday, September 21, 2012 - Kim Brebach

Um-Busting - how to eliminate ums and ahs

Get some filler word therapy. 

Workers in so many professions need public speaking skills these days, whether it’s for radio interviews, presentations to clients, speaking at conferences or making videos. With video facilities on every camera and mobile phone, everyone wants to be an actor, but good actors aren’t born: they’re trained, coached and practised. That’s why we’ve added training in public speaking and presentation to our services; poor presentations, especially by senior technical people, can derail the sales process in an instant.  Read more


How Twitter Can Teach Us Crisp Messaging

Monday, August 13, 2012 - Kim Brebach

How Twitter Can Teach Us Crisp Messaging | Technoledge

Twitter power  Read more




Frankly, our old website was working against us. Visitors didn’t believe that our technology could be so advanced if our website was so out of date. Technoledge changed that, building our credibility and thought leadership in a very short time. The White Papers are a big part of it, well-researched, well-constructed and direct. They get to the point without a lot of unnecessary words and BS. More than that, they’re being read by senior security decision makers.
Peter Woollacott
CEO, Tier-3

 

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Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc

 

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Tier-3

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