'Native advertising is the latest gimmick for infusing a dying old
industry (and a sickly new one) with desperately needed cash.’
So says Bob
Garfield in The Guardian. Native Advertising is content that blends seamlessly with other
articles on a website, both in style and context. It’s visually
indistinguishable from these and therefore tends to ambush readers.
That’s what makes it different from the advertorials and infomercials of
old, which were typically tagged as such and branded by their sponsors.
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