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Great Tennis, Leyton. Shame about the Speech

Friday, February 07, 2014 - Tracey James

When he beat Roger Federer in the recent Brisbane International, Leyton Hewitt managed to make himself look like a complete idiot, even though he'd won. Here's how not to accept an award - and why tennis players, too, need to add public speaking to their training schedules.  (image above: Fairfax Media).   Read more

Email Marketing – Is Your Opt-in Process a Turn-off?

Thursday, February 06, 2014 - Kim Brebach

Email Marketing – why less is more

Why make registering for a download an obstacle course?

One of our pet peeves is being confronted with the third degree every time we want to download an interesting resource. Why do companies who just want you on their lists ask more questions than a bank you want to borrow from?
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Content Marketing in 10 Simple Steps

Friday, January 24, 2014 - Kim Brebach

Content marketing. What is it. 10 ways to do it.

What it is, why you need it, and how to get it right.

Marketing creates new buzzwords almost as often as fashion houses produce new styles. Content Marketing is one you bump into around every corner. Have you noticed that everyone is using the term as if they’d grown up with it? Are you still wondering what it means? There are manyanswers, mostly precise or uniform, so let’s cut through the nonsense and make sense of it.  Read more

12 Landing Page Mistakes That Drive Visitors Away

Friday, January 17, 2014 - Kim Brebach

How to avoid the top 12 landing page mistakes

After almost 2 decades of working with WWW, there are still many sites that have us looking for the nearest exit the instant we arrive. Now is the best time to check that your website is attracting visitors - not driving them away.   Read more

Social Media for B2B Marketers: Massive Waste of Time?

Tuesday, December 10, 2013 - Kim Brebach

Social media for B2B. Why the experts ignore their own advice

Everybody is doing it

Facebook, Twitter et al, once social platforms for people, have become marketing and advertising platforms for business. But success has been slow to follow. ‘Digital has changed marketing,’ says Fujitsu’s Simon Carter. ‘The economy has changed marketing. Bad weather changes marketing. So social media must have some effect. But my role as a B2B marketer is barely affected by social media. In 2013, I can’t see any results from social media yet.’
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How to Stop Losing Customers Who Want to Buy

Thursday, November 21, 2013 - Kim Brebach

Why you can fix more than half of the problems

'Shopping Cart Abandonment' happens everywhere -- not just online

Do you know how many visitors come to your website or shop who are ready to buy - but leave instead? In the e-commerce world, Shopping Cart Abandonment is very common, but it happens in bricks-and-mortar shops too. Did you lose these customers because they just changed their minds  - or did your service or system change their minds for them?  Read more

Google’s Algorithm Updates – What’s Coming in 2014?

Wednesday, November 13, 2013 - Kim Brebach

Google algorithm updates - why the end is not nigh

‘2013 has proved to be an extremely turbulent year for search engine optimisation professionals,’ says one marketer.

Google tends to throw digital marketers into a complete spin every few months. Some run around proclaiming that the end of the world is nigh, while others write long and erudite blog posts on how to make a living after Panda, Penguin or Hummingbird. Others wonder if there’s a hidden message in the animals getting smaller and faster, and growing wings.
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7 Reasons Why Digital Marketing Fails

Tuesday, November 12, 2013 - Kim Brebach

Why digital marketing depends on marketing 101

It’s not enough to be there and wave your flag

Experts in digital marketing are growing on trees these days; they talk the talk and most sound plausible. They claim their techniques will produce results, so how come we see more failures than results? When you look at the reasons, you might be surprised that most of them come back to Marketing 101.  Read more

7 Ways Around Google’s (Not Provided)

Wednesday, October 23, 2013 - Kim Brebach

Google (Not Provided) - why the sky is not falling in

What has changed?

A short summary with links to more detail.

A few weeks ago, Google decided to make all keyword searches secure, regardless of whether or not a searcher was logged into a Google account. In an instant, digital marketers were in the dark about which key words were effective in delivering searchers to their websites. Mind you, it wasn't all that sudden; we’ve been living with ‘not provided’ since Google introduced secure search for users of Gmail, Google Analytics, YouTube and Google Adwords a while back.  Read more

3 Simple Ways to Make Your Brand Stand Out

Wednesday, October 09, 2013 - Kim Brebach

Branding - why daring to be different delivers

Without a unique value proposition, yours is just another business

Making your brand stand out is not a matter of coming up with a new logo and tagline. Sure, lots of big companies do that -- like banks, oil companies and telcos.  They’ll spend millions on a refresh, and millions more on advertising campaigns to support the new paint job. It’s a waste of money for the banks who’re already  branded as greedy and uncaring by customers who largely despise them.
  Read more

Frankly, our old website was working against us. Visitors didn’t believe that our technology could be so advanced if our website was so out of date. Technoledge changed that, building our credibility and thought leadership in a very short time. The White Papers are a big part of it, well-researched, well-constructed and direct. They get to the point without a lot of unnecessary words and BS. More than that, they’re being read by senior security decision makers.
Peter Woollacott
CEO, Tier-3


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Customers keep telling us it’s our pragmatic approach that makes the difference. We don’t tell them that anything is possible, we show them what will work in their situations - and they like that. At last we have collateral that actually tells our story.
Alan Schaverien
Sales & Marketing Manager, Janusnet


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