What about a goal?
I was gob-smacked the other day when a new client CEO asked us to focus the meeting on strategy. He then proceeded to detail tactics for the next hour. I didn’t want embarrass him in front of his team, but it wasn’t just the strategy-tactics confusion; he hadn’t shared the big picture with them, but had with us. We knew the end game and the agreed strategies to get there, but they didn’t, so strategy wasn’t going to be blinding anyone that day. Read more