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How to Maximise Trade Show ROI

Thursday, October 10, 2019 - Tracey James

How to Maximise Trade Show ROI

The success of trade shows, conferences and exhibitions requires more than girls and giveaways and isn't measured by how many email addresses you collect.  Events like these have only one meaningful metric - ROI. This checklist shows you how to plan to maximise ROI - long before you pay a cent - and know for sure if it will be worth attending next time.  Read more


Steal Hollywood's Secrets to Boost your Landing Pages

Wednesday, October 02, 2019 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Recently a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention. I investigate how much we can still learn from greats like Billy.   Read more


7 Hacks to Make the 80/20 Rule Deliver Higher Value Leads

Tuesday, October 01, 2019 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Should you stress out about digital response rates? They're going down because attention spans are too - yet traffic, spam and defences are going up. So, if your response rates are below average, you do need to stress because the average isn't impressive. I look at 7 easy hacks to buck the trend.  Read more


Australia – Death of the Innovation Nation

Tuesday, September 24, 2019 - Tracey James

Australia – Death of the Innovation Nation

I studied Biotechnology, believing Australia was a forward-looking country, keen to find new solutions to old problems and eager to embrace new technologies. How wrong I was! To make the point, I contrast how Queensland and South Australia are each shaping its energy future: one is pursuing the past, the other the future.         Read more


How to Win Trials, Bake-Offs and PoCs

Friday, September 13, 2019 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you sell enterprise hardware, software or services, you've probably invested in these 3 'try-outs' and lost more than you expected.  There are reasons. In this post, I profile the 6 most common 'pre-purchase try-outs' — the benefits and pitfalls, when to choose which, when to charge — and how to win more. The principles apply equally to software, hardware and services.    Read more


The Internet of Things - Nirvana for Hackers?

Thursday, September 05, 2019 - Kim Brebach

The Internet of Things - How not to get bitten | Technoledge

Can hackers really break into your home network through the baby monitor? Or disable your car by hacking the Engine Management System? Watch this 3-minute video from CISCO to appreciate the possibilities, in this case breaking into a business via the thermostat and stealing industrial secrets. We take a closer look at IoT: what it is, and what you need to know to protect yourself.
  Read more


How to Avoid Barry Humphries' Fatal Flaw

Friday, August 30, 2019 - Tracey James

Barry Humphries' Fatal Flaw - Words

I recently read Barry Humphries’ autobiography 'My Life as Me'. It’s a rollicking, spell-binding read if you can ignore the fatal flaw: obscure, convoluted words. I nearly gave up. Discover how the right words matter, especially in marketing, and 6 fast ways to choose the right ones, every time.     Read more


How to Pitch your Technology to the C-Suite

Monday, August 26, 2019 - Kim Brebach

Technoledge | High Technology Marketing Hints

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How to Write White Papers Your Audience Will Love

Tuesday, August 13, 2019 - Kim Brebach

How to Write White Papers Your Audience Will Love

Decision makers are more impatient and short of time than ever. That's why your White Papers must be shorter and sharper than ever. If they're long or boring, they'll be tossed out faster than a MacDonalds wrapper. I share our rules for creating White Papers that move minds - and are kept and shared.      Read more


How to Sell your Great Technology Overseas

Saturday, August 03, 2019 - Tracey James

How to sell your great technology overseas

There are two popular approaches:   Read more




I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox

 

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As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised.
Joe Kelly
CTO, DAMsmart

 

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