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How to Maximise Trade Show ROI

Wednesday, September 30, 2020 - Tracey James

How to Maximise Trade Show ROI

The success of trade shows, conferences and exhibitions requires more than girls and giveaways and isn't measured by how many email addresses you collect.  Events like these have only one meaningful metric - ROI. This checklist shows you how to plan to maximise ROI - long before you pay a cent - and know for sure if it will be worth attending next time.  Read more


Australia – Death of the Innovation Nation

Wednesday, September 30, 2020 - Tracey James

Australia – Death of the Innovation Nation

I studied Biotechnology, believing Australia was a forward-looking country, keen to find new solutions to old problems and eager to embrace new technologies. How wrong I was! To make the point, I contrast how Queensland and South Australia are each shaping its energy future: one is pursuing the past, the other the future.         Read more


Marketing Technology: How Much Do Your Competitors Spend?

Wednesday, September 30, 2020 - Tracey James

Marketing Technology: How Much Do Your Competitors Spend?

How much do tech companies spend marketing their technologies? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that growth - not just activity - is the goal.   Read more


The Internet of Things - Nirvana for Hackers?

Wednesday, September 30, 2020 - Tracey James

The Internet of Things - How not to get bitten | Technoledge

Safeguard your Homes!

  Read more


3 Reasons You Must be a Technology Thought Leader

Wednesday, September 30, 2020 - Tracey James

Thought Leadership: Crucial in Marketing Technology

Even back in 2013, 'Thought Leadership' was listed in Forbes magazine's annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Why? Because it's one of the most abused terms of all time. Yet, what it stands for counts more than ever - especially in Technology Marketing. I dig into Thought Leadership - what it is and isn't and how to get it right.  Read more


How to Sell your Great Technology Overseas

Wednesday, September 30, 2020 - Tracey James

How to sell your great technology overseas

There are two popular approaches:   Read more


Why Even the God Particle Needs Marketing

Wednesday, September 30, 2020 - Tracey James

Why Even the God Particle Needs Marketing

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) which discovered the 'God Particle'. I dig into 'un-complicating' the most expensive particle ever found and ask, as Julius Sumner-Miller did, 'Why is it so?'     Read more


15 Ways to Make your Corporate Presentation Unforgettable

Wednesday, September 30, 2020 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


7 Hacks to Make the 80/20 Rule Deliver Higher Value Leads

Wednesday, September 30, 2020 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Should you stress out about digital response rates? They're going down because attention spans are too - yet traffic, spam and defences are going up. So, if your response rates are below average, you do need to stress because the average isn't impressive. I look at 7 easy hacks to buck the trend.  Read more


How to Win Trials, Bake-Offs and PoCs

Wednesday, September 30, 2020 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you sell enterprise hardware, software or services, you've probably invested in these 3 'try-outs' and lost more than you expected.  There are reasons. In this post, I profile the 6 most common 'pre-purchase try-outs' — the benefits and pitfalls, when to choose which, when to charge — and how to win more. The principles apply equally to software, hardware and services.    Read more




Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc

 

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Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc

 

Meet more clients

Rubik

Netleverage

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