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Innovation - Is Australia Getting Serious At Last?

Friday, December 11, 2015 - Tracey James

National Innovation and Science Agenda | Technoledge

On December 7, Prime Minister Malcolm Turnbull announced his highly anticipated National Innovation and Science Agenda (NISA). The country has been holding its collective breath for this since the new PM took over on September 14. What does NISA mean and how much difference will it make?  Read more


Can Australia be the Clever Country Again?

Friday, November 13, 2015 - Kim Brebach

Australian Innovation - can we be clever again | Technoledge Country Again?

'The Australia of the future has to be a nation that is agile, that is innovative, that is creative,’ said Prime Minister Malcolm Turnbull just a few days after his swearing-in ceremony. We take a look at countries who have made innovation their national identity - and some may surprise you. Can we do it too?    Read more


Australian Technologies Competition - the end?

Monday, October 26, 2015 - Tracey James

Australian Technologies Competition review | Technoledge

Just when the new Prime Minister’s mantra is ‘agility' and 'innovation’, it’s odd that a program that promotes Australian innovation is facing the chop from government funding. I attended the Australian Technologies Competition awards night on October 20, 2015 and was surprised.  Read more


What if our Politicians were Wines?

Tuesday, February 10, 2015 - Kim Brebach

What if our Politicians were Wines?

No-one could have escaped politics this week, but where was the wit, the colour, the humour? In an attempt to breathe some life into this bumper-sticker parliament, we took a long look at some of the key players through the lens of wine. Lets go through a few empties and check the dregs.

  Read more

Big Data for Marketing – Separating Hype from Hope

Friday, April 25, 2014 - Kim Brebach

Big Data for Marketing - read the fine print l Technoledge

Is Big Data ready for the Real World of B2B Marketing? 

Or is it just the latest fad designed to confuse the innocent and mislead the ignorant?

A child born in 2012 will leave a data footprint detailed enough to assemble a day-by-day, even a minute-by-minute, account of his or her entire life, online and offline, from birth until death … ,’ writes Mark Sullivan in PCWorld. ‘Virtually every piece of personal information that you provide online will end up being bought and sold, segmented, packaged, analysed, repackaged, and sold again.’
  Read more




At first I found the new website a bit confronting. It wasn’t like a comfy, familiar, old slipper at all. Then I started to get feedback like ‘informative’, ‘compelling’ ‘succint’ and ‘impressive’ so I took another look. Now I think it’s both beautiful and functional. It does much more than I thought a website could, and is orders of magnitude over what I expected.
Dr Dianne Glenn
Director, Corelli Consulting

 

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We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept

 

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