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How to Win Trials, Bake-Offs and PoCs

Friday, June 21, 2019 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise hardware, software or services, you'll know these 3 'try-outs' only too well. Chances are, you've invested plenty in some but they went nowhere; there are reasons. In this post, I profile the 6 most common 'pre-purchase try-outs' — the benefits and pitfalls, when to choose which, when to charge — and how to win more. The principles apply equally to software, hardware and services.    Read more


Why Even the God Particle Needs Marketing

Friday, May 17, 2019 - Tracey James

Why Even the God Particle Needs Marketing

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) which discovered the 'God Particle'. I dig into 'un-complicating' the most expensive particle ever found and ask, as Julius Sumner-Miller did, 'Why is it so?'     Read more


Every Move You Make

Tuesday, April 02, 2019 - Tracey James

Every Move You Make

Are you cool with sharing your personal details, habits and movements on social media or being recorded when you're shopping or walking down the street? You shouldn't be. In this post I reveal what's really happening with your data - and mine. You should white hot with rage. I am.    Read more


The Fatal Flipside of Bitcoin

Friday, February 22, 2019 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have seen spectacular gains and losses - speculation about their future in influential markets like China. We turn over Bitcoin, the most popular cryptocurrency, and find a fatal flaw that no one seems to be talking about.   Read more


Game-changing Clean Energy Breakthroughs

Tuesday, November 06, 2018 - Kim Brebach

Game-changing Clean Energy Projects

Innovators in renewable energy are setting a furious pace, and leaving governments eating their dust. Scientists and businessmen are forging ahead while politicians squabble. In this post, we explore 8 projects from Down Under and the world that show how quickly the cleantech vision has become reality. In some cases, these breakthroughs are breathing life into baskets cases of former technologies. Win-win.
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How South Australia Won the Great Energy War

Wednesday, October 17, 2018 - Tracey James

How South Australia Won the Great Energy War

While consumers and energy companies cry out out for leadership in Australia's energy crisis, our new PM responds with no federal energy policy at all. In this post, we chart how South Australia won the energy war in the face of federal government derision, insult and apathy.   Read more


The Internet of Things - Nirvana for Hackers?

Friday, April 27, 2018 - Kim Brebach

The Internet of Things - How not to get bitten | Technoledge

Can hackers really break into your home network through the baby monitor? Or disable your car by hacking the Engine management system? Watch this 3-minute video from CISCO to appreciate the possibilities, in this case breaking into a business via the thermostat and stealing industrial secrets.  Read more


7 Things You didn't Know About Artificial Intelligence

Monday, February 12, 2018 - Kim Brebach

Artificial Intelligence - what it can, can't and could do | Technoledge taking over?

Will you lose your job to a smarter machine? Possibly. Artificial Intelligence (AI) has been unavoidable in the media recently - from cars and trucks without drivers to lawyers and accountants without jobs. We dive into AI to separate the facts from the headlines and find out what AI can, can't and could do to benefit us all.   Read more


Wine, Walking and Wonder Drugs

Wednesday, October 11, 2017 - Kim Brebach

Wine, Walking and Wonder Drugs - Update | Technoledge

Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should. 
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Queensland – Sunshine State or Mining State?

Friday, August 25, 2017 - Kim Brebach

Queensland Sunshine State or Mining State - Update | Technoledge

The vast Carmichael Coal Mine in Queensland proposed by the Adani Group has been a political hot potato for years. Yet, despite no benefits financial, community or environmental, Aussie politicians have been lining up to support it. We update our previous post with insights from ABC's 4 Corners. 
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CMO, Intelledox

 

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