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Steal Hollywood's Secrets to Boost your Landing Pages

Wednesday, October 02, 2019 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Recently a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention. I investigate how much we can still learn from greats like Billy.   Read more


How to Avoid Barry Humphries' Fatal Flaw

Friday, August 30, 2019 - Tracey James

Barry Humphries' Fatal Flaw - Words

I recently read Barry Humphries’ autobiography 'My Life as Me'. It’s a rollicking, spell-binding read if you can ignore the fatal flaw: obscure, convoluted words. I nearly gave up. Discover how the right words matter, especially in marketing, and 6 fast ways to choose the right ones, every time.     Read more


How to Write White Papers Your Audience Will Love

Tuesday, August 13, 2019 - Kim Brebach

How to Write White Papers Your Audience Will Love

Decision makers are more impatient and short of time than ever. That's why your White Papers must be shorter and sharper than ever. If they're long or boring, they'll be tossed out faster than a MacDonalds wrapper. I share our rules for creating White Papers that move minds - and are kept and shared.      Read more


Marketing Technology: How Much Do Your Competitors Spend?

Saturday, May 25, 2019 - Tracey James

Marketing Technology: How Much Do Your Competitors Spend?

How much do tech companies spend marketing their technologies? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that growth - not just activity - is the goal.   Read more


10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
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Wine, Walking and Wonder Drugs

Wednesday, October 11, 2017 - Kim Brebach

Wine, Walking and Wonder Drugs - Update | Technoledge

Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should. 
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Election 2016 – Marketing Gone Tragically Wrong

Friday, July 08, 2016 - Kim Brebach

Election 2016 – Marketing Gone Tragically Wrong

Whatever happened to Leadership? To Vision? To Respect for Australians? We put the recent  Federal Election fiasco under the microscope and find ignorance of basic Marketing 101.   Read more


Thriving in Red Ocean Space with Smart Software Marketing

Friday, July 03, 2015 - Kim Brebach

Thriving in a Red Ocean Market with Software Marketing | Technoledge

Red ocean space is where small fish are devoured by sharks and other larger fish. A red ocean market is the name given to a mature market with many competitors.   Read more




As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised.
Joe Kelly
CTO, DAMsmart

 

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We’re engineers not marketers, so it was fascinating to see Technoledge turn our spec sheets into an eye-catching website and collateral that actually say what we do. The website’s also attracted more leads in its first 5 weeks live than the old website did in 2 years.
Aaron Maher
Managing Director, Procept

 

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