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If you're a film buff you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Recently a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention. I investigate how much we can still learn from greats like Billy. Read more
I recently read Barry Humphries’ autobiography 'My Life as Me'. It’s a rollicking, spell-binding read if you can ignore the fatal flaw: obscure, convoluted words. I nearly gave up. Discover how the right words matter, especially in marketing, and 6 fast ways to choose the right ones, every time. Read more
At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one
of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft
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Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some
unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should.
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Whatever happened to Leadership? To Vision? To Respect for Australians? We put the recent Federal Election fiasco under the microscope and find ignorance of basic Marketing 101. Read more
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It was a difficult project because the science was complex and had to be technically correct, but it also had to be understood by non-scientists. We hold many patents, so it had to be legally correct too. I can’t think of another company that could have done this.
Dr Peter French
CEO, Benitec
I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox
