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Why Landing Pages and Hollywood Films Have Lots in Common

Monday, November 19, 2018 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff, you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Yesterday, a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention.  I investigate how much we can still learn from greats like Billy.       Read more


How to Win Trials, Bake-Offs and PoCs

Monday, October 22, 2018 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise hardware, software or services, you'll know these 3 tests well. Each has a place in the sales cycle but they can all chew up resources and go nowhere. In this post, looking mainly at software, we profile the 6 most common 'pre-purchase tests' - the benefits and pitfalls, when to choose which, when to charge — and how to win more. The principles apply equally to hardware and services.  Read more


Marketing Technology: How Much Do Your Competitors Spend?

Friday, September 14, 2018 - Tracey James

Tech Marketing: How Much Should You Spend | Technoledge

How much do tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more


10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
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How to Write White Papers Your Audience Will Love

Friday, May 11, 2018 - Kim Brebach

7 steps to White Papers that are read kept and shared

White papers remain valuable resources in B2B marketing - they are sought after by decision makers who are impatient and short of time. If your white papers are boring, they will be tossed out faster than a snorer at a recital.   Read more


Wine, Walking and Wonder Drugs

Wednesday, October 11, 2017 - Kim Brebach

Wine, Walking and Wonder Drugs - Update | Technoledge

Drug technology is an area that sparks heated debate, causes tempers to flare and blood pressures to rise. We delve into the latest research and find some unexpected, good news. You might not see this grabbing headlines on TV or media front pages, but it should. 
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Election 2016 – Marketing Gone Tragically Wrong

Friday, July 08, 2016 - Kim Brebach

Election 2016 – Marketing Gone Tragically Wrong

Whatever happened to Leadership? To Vision? To Respect for Australians? We put the recent  Federal Election fiasco under the microscope and find ignorance of basic Marketing 101.   Read more


Thriving in Red Ocean Space with Smart Software Marketing

Friday, July 03, 2015 - Kim Brebach

Thriving in a Red Ocean Market with Software Marketing | Technoledge

Red ocean space is where small fish are devoured by sharks and other larger fish. A red ocean market is the name given to a mature market with many competitors.   Read more




We felt there wasn’t enough material to write case studies. Through the process, we found we’d been focusing just on the technical, but what clients liked was that we ‘humanised’ IT. Technoledge got some exceptional insights and quotes they would never have told us directly. A very useful exercise.
Chris Marshall
CEO, Blue Apache

 

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Frankly, our old website was working against us. Visitors didn’t believe that our technology could be so advanced if our website was so out of date. Technoledge changed that, building our credibility and thought leadership in a very short time. The White Papers are a big part of it, well-researched, well-constructed and direct. They get to the point without a lot of unnecessary words and BS. More than that, they’re being read by senior security decision makers.
Peter Woollacott
CEO, Tier-3

 

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