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Australia – Death of the Innovation Nation

Wednesday, September 30, 2020 - Tracey James

Australia – Death of the Innovation Nation

I studied Biotechnology, believing Australia was a forward-looking country, keen to find new solutions to old problems and eager to embrace new technologies. How wrong I was! To make the point, I contrast how Queensland and South Australia are each shaping its energy future: one is pursuing the past, the other the future.         Read more


The Internet of Things - Nirvana for Hackers?

Wednesday, September 30, 2020 - Tracey James

The Internet of Things - How not to get bitten | Technoledge

Safeguard your Homes!

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How to Sell your Great Technology Overseas

Wednesday, September 30, 2020 - Tracey James

How to sell your great technology overseas

There are two popular approaches:   Read more


Why Even the God Particle Needs Marketing

Wednesday, September 30, 2020 - Tracey James

Why Even the God Particle Needs Marketing

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) which discovered the 'God Particle'. I dig into 'un-complicating' the most expensive particle ever found and ask, as Julius Sumner-Miller did, 'Why is it so?'     Read more


Australian Innovation - Death by 1000 Cuts?

Wednesday, September 30, 2020 - Kim Brebach

The Slow Death of Australian Innovation | Technoloedge

‘My vision is for a country, a society, a world where we don't use any coal, oil, or natural gas because we have zero-emissions electricity in huge abundance.’ That's what Australia's Chief Scientist, Alan Finkel, said in October 2015, a month after Turnbull toppled Abbot as Prime Minister. In 2019 with Morrison at the helm, I update my 2015 post, getting mighty hot under the collar. 
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How to Write White Papers Your Audience Will Love

Wednesday, September 30, 2020 - Kim Brebach

How to Write White Papers Your Audience Will Love

Decision makers are more short of time than ever. That's why your White Papers must be sharper than ever. If they're long or boring, they'll be tossed out faster than a MacDonald's wrapper. Here are our rules for creating White Papers that move minds, and are kept and shared.      Read more


Why does toilet paper bring out the worst in people? May 13 Update Update

Wednesday, March 11, 2020 - Kim Brebach

Why does toilet paper bring out the worst in people?

Toilet Paper is back on the supermarket shelves at long last. Pasta supplies are still spotty but improving, restrictions are being lifted but checkouts will remain painfully slow a while longer. As I said at the beginning, it was matter of weeks to get to this point, not months. Our government’s national council that included the state premiers took the tough decisions just in time.  Read more


Australia: Renewable Energy Super Power?

Tuesday, February 04, 2020 - Kim Brebach

Australia: Renewable Energy Super Power

While PM Scott Morrison and his coal-cuddling colleagues defend their use of accounting tricks, action by others will deliver Australia's Paris emission reduction targets a whole five years earlier. I chart this surprising development, lamenting that Scotty from Marketing will likely take full credit, anyway.       
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Renewable Energy – The Bubble Bursts

Friday, January 10, 2020 - Kim Brebach

Renewable Energy – The Bubble Bursts

Prime Minister Morrison has failed to come up with an energy policy, and left the industry in deep despair. Now events have overtaken the PM and left him in their dust, while smart entrepreneurs and investors forge ahead on their own. I chart the saga in despair. myself.  Read more


Ambiguity Rocks in Marketing - so says Doug Kessler

Monday, November 18, 2019 - Tracey James

Doug Kessler says: Ambiguity Rocks in Marketing

Creative Confidence in Disguise?
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Director, Corelli Consulting

 

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