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Barry Humphries' Fatal Flaw: Words

Friday, August 16, 2019 - Tracey James

Barry Humphries' Fatal Flaw - Words

I recently read Barry Humphries’ autobiography 'My Life as Me'. It’s a rollicking and spell-binding, if you can ignore the fatal flaw - convoluted, obscure words.  I nearly gave up. Discover how the right words matter - especially in marketing - and 6 easy easy ways to choose the right ones.     Read more


Why Even the God Particle Needs Marketing

Friday, May 17, 2019 - Tracey James

Why Even the God Particle Needs Marketing

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) which discovered the 'God Particle'. I dig into 'un-complicating' the most expensive particle ever found and ask, as Julius Sumner-Miller did, 'Why is it so?'     Read more


Every Move You Make

Tuesday, April 02, 2019 - Tracey James

Every Move You Make

Are you cool with sharing your personal details, habits and movements on social media or being recorded when you're shopping or walking down the street? You shouldn't be. In this post I reveal what's really happening with your data - and mine. You should white hot with rage. I am.    Read more


The Fatal Flipside of Bitcoin

Friday, February 22, 2019 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have seen spectacular gains and losses - speculation about their future in influential markets like China. We turn over Bitcoin, the most popular cryptocurrency, and find a fatal flaw that no one seems to be talking about.   Read more


How to Sell your Great Technology Overseas

Friday, February 15, 2019 - Tracey James

How to sell your great technology overseas

There are two popular approaches:   Read more


Australia’s World-Beating Solar Cars

Tuesday, February 12, 2019 - Tracey James

Australia’s World-Beating Solar Cars

In Australia, we're famous for celebrating sporting success - but is it only on a court or in a pool, or on a paddock or pitch? Isn't motor sport a sport? What about motor sport with record-breaking speed and ground-breaking technology? I proudly shine a light on some of our brightest, fastest engineering student achievements.     Read more


Why You Should Say YES Less Often

Monday, February 11, 2019 - Kim Brebach

Why you should say YES less often

If you think you should be saying YES more often, think again. We've extracted some priceless and timeless advice out of a post from Jacob Baadsgaard at Disruptive Advertising  that will help you find more time.   Read more


How To Exit Or Retire Sooner

Friday, November 09, 2018 - Tracey James

How to EXIT or RETIRE Sooner

Are you the CEO of an Aussie Tech Company - or plan to be? If you are, likely you have a long term goal - your Ultimate End Game - when you'll crack open the Krug and party like it's 1999. I explore the 6 critical factors you need to consider to win your Ultimate End Game sooner.   Read more


Game-changing Clean Energy Breakthroughs

Tuesday, November 06, 2018 - Kim Brebach

Game-changing Clean Energy Projects

Innovators in renewable energy are setting a furious pace, and leaving governments eating their dust. Scientists and businessmen are forging ahead while politicians squabble. In this post, we explore 8 projects from Down Under and the world that show how quickly the cleantech vision has become reality. In some cases, these breakthroughs are breathing life into baskets cases of former technologies. Win-win.
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Effective Leadership: Learning from Turnbull’s Mistakes

Friday, October 26, 2018 - Kim Brebach

Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes | Technoledge

When Malcolm Turnbull toppled Tony Abbott as PM in 2015, you could almost hear the cheers across the country, from Cairns to Hobart and Byron Bay to Perth. Such was the mood, the new PM could’ve done almost anything in the first 3 months and gotten away with it. But he did nothing. We remind the ex-PM of the 6 rules of effective leadership.
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The last marketing company we used cost us a lot of money and gave us nothing of any value. We gave them quite a good chance too. With Technoledge, you’ve been open and direct with us, giving us constant feedback and adjustment. More than that, the initial analysis was more valuable than anything we gained from the others. I’m very comfortable with this process.
Sam Forbes
CEO, 6YS

 

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Frankly, our old website was working against us. Visitors didn’t believe that our technology could be so advanced if our website was so out of date. Technoledge changed that, building our credibility and thought leadership in a very short time. The White Papers are a big part of it, well-researched, well-constructed and direct. They get to the point without a lot of unnecessary words and BS. More than that, they’re being read by senior security decision makers.
Peter Woollacott
CEO, Tier-3

 

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