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Why does toilet paper bring out the worst in people? March 25 Update

Wednesday, March 11, 2020 - Kim Brebach

Why does toilet paper bring out the worst in people?

March 25 - Nobel prize winner Peter Doherty predicts that our infection curve will flatten within weeks.

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Australia: Renewable Energy Super Power?

Tuesday, February 04, 2020 - Kim Brebach

Australia: Renewable Energy Super Power

While PM Scott Morrison and his coal-cuddling colleagues defend their use of accounting tricks, action by others will deliver Australia's Paris emission reduction targets a whole five years earlier. I chart this surprising development, lamenting that Scotty from Marketing will likely take full credit, anyway.       
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Renewable Energy – The Bubble Bursts

Friday, January 10, 2020 - Kim Brebach

Renewable Energy – The Bubble Bursts

Prime Minister Morrison has failed to come up with an energy policy, and left the industry in deep despair. Now events have overtaken the PM and left him in their dust, while smart entrepreneurs and investors forge ahead on their own. I chart the saga in despair. myself.  Read more


Ambiguity Rocks in Marketing - so says Doug Kessler

Monday, November 18, 2019 - Tracey James

Doug Kessler says: Ambiguity Rocks in Marketing

Creative Confidence in Disguise?
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How to Avoid Barry Humphries' Fatal Flaw

Friday, August 30, 2019 - Tracey James

Barry Humphries' Fatal Flaw - Words

I recently read Barry Humphries’ autobiography 'My Life as Me'. It’s a rollicking, spell-binding read if you can ignore the fatal flaw: obscure, convoluted words. I nearly gave up. Discover how the right words matter, especially in marketing, and 6 fast ways to choose the right ones, every time.     Read more


Every Move You Make

Tuesday, April 02, 2019 - Tracey James

Every Move You Make

Are you cool with sharing your personal details, habits and movements on social media or being recorded when you're shopping or walking down the street? You shouldn't be. In this post I reveal what's really happening with your data - and mine. You should be white hot with rage. I am.    Read more


The Fatal Flipside of Bitcoin

Friday, February 22, 2019 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have seen spectacular gains and losses - speculation about their future in influential markets like China. We turn over Bitcoin, the most popular cryptocurrency, and find a fatal flaw that no one seems to be talking about.   Read more


Australia’s World-Beating Solar Cars

Tuesday, February 12, 2019 - Tracey James

Australia’s World-Beating Solar Cars

In Australia, we're famous for celebrating sporting success - but is it only on a court or in a pool, or on a paddock or pitch? Isn't motor sport a sport? What about motor sport with record-breaking speed and ground-breaking technology? I proudly shine a light on some of our brightest, fastest engineering student achievements.     Read more


Why You Should Say YES Less Often

Monday, February 11, 2019 - Kim Brebach

Why you should say YES less often

If you think you should be saying YES more often, think again. We've extracted some priceless and timeless advice out of a post from Jacob Baadsgaard at Disruptive Advertising  that will help you find more time.   Read more


How To Exit Or Retire Sooner

Friday, November 09, 2018 - Tracey James

How to EXIT or RETIRE Sooner

Are you the CEO of an Aussie Tech Company - or plan to be? If you are, likely you have a long term goal - your Ultimate End Game - when you'll crack open the Krug and party like it's 1999. I explore the 6 critical factors you need to consider to win your Ultimate End Game sooner.   Read more




I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox

 

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I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox

 

Meet more clients

Radix

Pathrec

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