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7 Hacks to Make the 80/20 Rule Deliver Higher Value Leads

Saturday, May 11, 2019 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Should you stress out about digital response rates? Across the board, they're going down because traffic, spam and defences are going up - and attention spans are shrinking. So, if your response rates are below average, you do need to stress because the average isn't very high.  We look at 7 easy hacks to buck the trend.  Read more


How to Win Trials, Bake-Offs and PoCs

Friday, May 03, 2019 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise hardware, software or services, you'll know these three types of 'try-outs' too well. Chances are you've  invested heavily in some, but found they went nowhere; there are reasons. In this post, I profile the six most common 'pre-purchase try-outs' — the benefits and pitfalls, when to choose which, when to charge — and how to win more. The principles apply  to hardware and services,  too, not just software.   Read more


Marketing Technology: How Much Do Your Competitors Spend?

Wednesday, May 01, 2019 - Tracey James

Tech Marketing: How Much Should You Spend | Technoledge

How much do tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more


3 Reasons You Must be a Technology Thought Leader

Tuesday, April 30, 2019 - Tracey James

Thought Leadership: Crucial in Marketing Technology

Even back in 2013, 'Thought Leadership' was listed in Forbes magazine's annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Why? Because (then and now) it's one of the most abused terms of all time. Yet, what it stands for counts more than ever - especially in Technology Marketing.  I dig into Thought Leadership - what it is and isn't and how to get it right.  Read more


Every Move You Make

Tuesday, April 02, 2019 - Tracey James

Every Move You Make

Are you cool with sharing your personal details, habits and movements on social media or being recorded when you're shopping or walking down the street? You shouldn't be. In this post I reveal what's really happening with your data - and mine. You should white hot with rage. I am.    Read more


Why Even the God Particle Needs Marketing

Friday, March 15, 2019 - Tracey James

Marketing the God Particle is Technology Marketing Failed

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) where the God Particle was discovered. Scientists were clearly having loads of fun, but practical results were scarce. How come?      
  Read more


15 Ways to Make your Corporate Presentation Unforgettable

Friday, March 08, 2019 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


The Fatal Flipside of Bitcoin

Friday, February 22, 2019 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have seen spectacular gains and losses - speculation about their future in influential markets like China. We turn over Bitcoin, the most popular cryptocurrency, and find a fatal flaw that no one seems to be talking about.   Read more


How to Sell your Great Technology Overseas

Friday, February 15, 2019 - Tracey James

How to sell your great technology overseas

There are two popular approaches:   Read more


Don't Just Write. Influence Buyers of High Tech

Friday, February 15, 2019 - Tracey James

Write to Influence Buyers of High Tech | Technoledge

Anne Handley said 'Everybody Writes' and sadly it's true. Pity it's mostly unoriginal, recycled nonsense that no-one wants to read. Do you want to write like everyone else - or be the rare one who influences your audiences? Here's how to write the 6 content types that most influence buyers of high tech.  Read more




Frankly, our old website was working against us. Visitors didn’t believe that our technology could be so advanced if our website was so out of date. Technoledge changed that, building our credibility and thought leadership in a very short time. The White Papers are a big part of it, well-researched, well-constructed and direct. They get to the point without a lot of unnecessary words and BS. More than that, they’re being read by senior security decision makers.
Peter Woollacott
CEO, Tier-3

 

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I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox

 

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