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Marketing Technology: How Much Do Your Competitors Spend?

Tuesday, September 18, 2018 - Tracey James

Tech Marketing: How Much Should You Spend | Technoledge

How much do tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more


15 Ways to Make your Corporate Presentation Unforgettable

Thursday, September 06, 2018 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

You might be competing with far larger companies, including global ones with deeper pockets, impressive stories and polished presenters. How will you excite prospects to engage with you and not them?   Read more


Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes

Wednesday, August 29, 2018 - Kim Brebach

Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes | Technoledge

This post is 2 and a half years old, 6 months into Turnbull's prime ministership. He had already shown us that he lacked essential leadership skills, good judgement and the courage of his convictions - if he had any. throughout his tenure, he was blackmailed by a small cabal on the extreme right of his party. As tends to happen when you give into blackmailers, they come back for more - and more again. When Turnbull had given them all they wanted, they tossed him under a bus as the saying goes in Canberra.   Read more


How To Exit Or Retire Sooner

Monday, August 13, 2018 - Tracey James

How to EXIT or RETIRE Sooner

Are you the CEO of an Aussie Tech Company - or plan to be? If you are, likely you have a long term goal - your Ultimate End Game - when you'll crack open the Krug and party like it's 1999. We explore the 6 critical factors you need to consider to win you Ultimate End Game sooner.   Read more


6 Easy Hacks to Make the 80/20 Rule Deliver More Leads

Tuesday, August 07, 2018 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Do you need to stress out about digital response rates in marketing technology products and services? Response rates are going down because traffic, spam and defence mechanisms are going up, and attention spans are going down. If yours are well below average, you do need to stress because the average isn't very high.     Read more


How to Win Software Trials, Bake-Offs and PoCs

Friday, July 27, 2018 - Kim Brebach

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise software, you'll be familiar with all of these. While they each have a place in the sales cycle, each can also work against you if you're not familiar with the nuances. We show when and where to use each, and the benefits and pitfalls.    Read more


3 Compelling Reasons why Thought Leadership is Crucial in Technology Marketing

Saturday, July 14, 2018 - Tracey James

Thought Leadership: Crucial in Marketing Technology

'Thought Leadership' appeared in Forbes magazine's 2013 annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Clearly many people abuse this term, but what it stands for does count. We dig into what thought leadership is and isn't, why it claiming it won't cut it - and what it takes to become a true thought leader.   Read more


Failure Should be our Teacher - not our Undertaker

Monday, July 02, 2018 - Kim Brebach

Failure should be our Teacher, not our Undertaker

It's human to fail. Just think of Thomas Edision and his 3000 failed light globe designs. It's more than that, though; it's healthy too. We look at 6 'oft-forgot' lessons that can help each of us make failure not just more palatable - but downright appetising.    Read more


Why Voice is Vital to Content

Sunday, June 17, 2018 - Kim Brebach

Why VOICE is the essence of engaging content

Ever noticed that marketers tend to sing from the same hymn sheet - especially the new sheets? Being open to improvement is vital, but unthinking herd mentality can be fatal. A fresh or challenging perspective can yield both insights and reality. In this post, we question a few sacred marketing cows.
  Read more


3 Reasons why Great Content must be Disruptive

Sunday, June 03, 2018 - Kim Brebach

Why Great Content Must be Disruptive | Technoledge

If you have a super smart, cut-through technology, the last thing you want is for your targets to think it's unoriginal or 'me too'. So why would you want your content to be? Sure, not every technology is truly disruptive but, if you want to cut through with targets, your content must be. We explore why and how to do it.     Read more




Technoledge gave us a lot of help with our investor pitch, not only in reorganizing the content, but rewriting material and then, after we added more detail, editing these to fit the format and flow. By the time it was finished, it was more direct, clearer, better organized and more compelling. This exercise made us think about our product and business quite differently, from outside not from within the company with our own beliefs and priorities.
James Nathanielzs
Managing Director, Propanc

 

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We felt there wasn’t enough material to write case studies. Through the process, we found we’d been focusing just on the technical, but what clients liked was that we ‘humanised’ IT. Technoledge got some exceptional insights and quotes they would never have told us directly. A very useful exercise.
Chris Marshall
CEO, Blue Apache

 

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