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7 Hacks to Make the 80/20 Rule Deliver Higher Value Leads

Monday, October 08, 2018 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Should you stress out about digital response rates? Across the board they're going down because traffic, spam and defences are going up - and attention spans are going down. So, if your response rates are below average, you do need to stress because the average isn't very high.  We look at 7 easy hacks to buck the trend.  Read more


The Fatal Flipside of Bitcoin

Friday, September 28, 2018 - Kim Brebach

Bitcoin - the unmentioned fatal flipside | Technoledge

Crytocurrencies have seen spectacular gains and losses and much speculation about their future in influential markets like China. We turn over Bitcoin, the most popular cryptocurrency, in an effort to understand   Read more


How to Win Software Trials, Bake-Offs and PoCs

Friday, September 21, 2018 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise software, you'll be familiar with these three. While each has a place in the sales cycle, all of them can chew up time and resources and go nowhere. We look at the top 6 types of software try-out, their relative benefits and pitfalls, when to use each and whether and when to charge.  Read more


Marketing Technology: How Much Do Your Competitors Spend?

Friday, September 14, 2018 - Tracey James

Tech Marketing: How Much Should You Spend | Technoledge

How much do tech companies spend marketing their technology? How much do you spend? How much should you spend? Find out how you compare. Are big competitors outspending you? Probably. Do you need to match them? Probably not but, whatever you spend, be sure that  growth - not just activity - is the result.   Read more


15 Ways to Make your Corporate Presentation Unforgettable

Thursday, September 06, 2018 - Tracey James

Make Your Corporate Presentation Unforgettable | Technoledge

Your Corporate Presentation is the one you bring out to dazzle new prospects - but what if you're competing with global players with deeper marketing pockets and more impressive client lists? How will you excite prospects to engage with you and not them? We show you 15 hacks to make your presentation unforgettable - regardless of your marketing budget.          Read more


Effective Leadership: Learning from Turnbull’s Mistakes

Wednesday, August 29, 2018 - Kim Brebach

Effective Leadership Skills: Learning from Malcolm Turnbull’s Mistakes | Technoledge

When Malcolm Turnbull toppled Tony Abbott as PM in 2015, you could almost hear the cheers across the country, from Cairns to Hobart and Byron Bay to Perth. Such was the mood, the new PM could’ve done almost anything in the first 3 months and gotten away with it. But he did nothing. We remind the now ex-PM of the 6 rules of effective leadership.
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Why Even the God Particle Needs Marketing

Friday, August 10, 2018 - Kim Brebach

Marketing the God Particle is Technology Marketing Failed

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) where the God Particle was discovered. Scientists were clearly having loads of fun, but practical results were scarce. How come?      
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3 Reasons You Need to be a Technology Thought Leader

Saturday, July 14, 2018 - Tracey James

Thought Leadership: Crucial in Marketing Technology

Not long ago, 'Thought Leadership' was listed in Forbes magazine's annual ‘tournament of corporate America’s most insufferable’ business buzzwords and clichés. Why? Because it's one of the most abused terms of all time. Yet, what it stands for counts more than ever - especially in Technology Marketing. We dig into Thought Leadership - what it is and isn't and how to get it right.  Read more


Failure Should be our Teacher - not our Undertaker

Monday, July 02, 2018 - Kim Brebach

Failure should be our Teacher, not our Undertaker

It's human to fail. Just think of Thomas Edision and his 3000 failed light globe designs. It's more than that, though; it's healthy too. We look at 6 'oft-forgot' lessons that can help each of us make failure not just more palatable - but downright appetising.    Read more


10 Rules for Great Copywriting from David Ogilvy

Thursday, June 28, 2018 - Kim Brebach

Copywriting - why boring won't make them buy | Technoledge y

At a time when we're drowning in a tsunami of content - web, email and social, good, bad and mostly irrelevant - we take a look at the rule book from one of the greats. If you want to cut through in less time with more impact, you can learn a lot from a master of the craft      
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Dr Dianne Glenn
Director, Corelli Consulting

 

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The last marketing company we used cost us a lot of money and gave us nothing of any value. We gave them quite a good chance too. With Technoledge, you’ve been open and direct with us, giving us constant feedback and adjustment. More than that, the initial analysis was more valuable than anything we gained from the others. I’m very comfortable with this process.
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CEO, 6YS

 

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