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Every Move You Make

Tuesday, April 02, 2019 - Tracey James

Every Move You Make

Are you cool with sharing your personal details, habits and movements on social media or being recorded when you're shopping or walking down the street? You shouldn't be. In this post I reveal what's really happening with your data - and mine. You should white hot with rage. I am.    Read more


How to Win Trials, Bake-Offs and PoCs

Friday, March 29, 2019 - Tracey James

How to Win Software Trials and PoCs | Technoledge

If you’re selling enterprise hardware, software or services, you'll know these three types of 'try-outs' too well. Chances are you've  invested heavily in some, but found they went nowhere; there are reasons. In this post, I profile the six most common 'pre-purchase try-outs' — the benefits and pitfalls, when to choose which, when to charge — and how to win more. The principles apply  to hardware and services,  too, not just software.   Read more


7 Hacks to Make the 80/20 Rule Deliver Higher Value Leads

Monday, March 18, 2019 - Tracey James

High Tech Marketing: How to Make the 80 20 Rule Deliver Gold | Technoledge

Should you stress out about digital response rates? Across the board, they're going down because traffic, spam and defences are going up - and attention spans are shrinking. So, if your response rates are below average, you do need to stress because the average isn't very high.  We look at 7 easy hacks to buck the trend.  Read more


Australia’s World-Beating Solar Cars

Tuesday, February 12, 2019 - Tracey James

Australia’s World-Beating Solar Cars

In Australia, we're famous for celebrating sporting success - but is it only on a court or in a pool, or on a paddock or pitch? Isn't motor sport a sport? What about motor sport with record-breaking speed and ground-breaking technology? I proudly shine a light on some of our brightest, fastest engineering student achievements.     Read more


Why You Should Say YES Less Often

Friday, February 01, 2019 - Kim Brebach

Why you should say YES less often

If you think you should be saying YES more often, think again. We've extracted some priceless and timeless advice out of a post from Jacob Baadsgaard at Disruptive Advertising  that will help you find more time.   Read more


Craig McLachlan, Don Bourke, Tiger Woods - Lessons in Crisis Mismanagement

Sunday, January 13, 2019 - Tracey James

Craig McLachlan: Crisis Mismanagement 101

Last week, Victoria Police charged actor Craig McLachlan with nine counts of assault, seven of them indecent. So, what's this to do with Technology Marketing? Well, if someone makes public claims about you or your company, there are two ways to react and only one works. This blog post shows you the difference.      Read more


When to Send Granny a Naked Santa

Friday, December 14, 2018 - Tracey James

When to Send Granny a Naked Santa

You probably wouldn’t send Granny a card with this Naked Santa (even with a clear image; thankfully this isn't) unless she had a robust sense of humour. It’s all about knowing your audience and respecting the relationship. In this post I show why Content Strategy – creating, personalising and sending out your content – is the same, and when the right Naked Santa is just the ticket.       
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Why Even the God Particle Needs Marketing

Monday, November 26, 2018 - Tracey James

Marketing the God Particle is Technology Marketing Failed

‘Physics is like sex. Sure, it may give some practical results, but that's not why we do it,' said theoretical physicist Richard Feynman. I saw what he meant when I visited an exhibition of the Large Hadron Collider (LHC) where the God Particle was discovered. Scientists were clearly having loads of fun, but practical results were scarce. How come?      
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Why Landing Pages and Hollywood Films Have Lots in Common

Monday, November 19, 2018 - Kim Brebach

Why Landing Pages and Hollywood films have lots in common

If you're a film buff, you'll know the name Billy Wilder, the Hollywood writer/director who co-wrote and directed classics like Sunset Boulevard, Some like it Hot, The Apartment and Double Indemnity. Yesterday, a post from Mark John Hiemstra at Unbounce called Direct Your Landing Pages Like a Hollywood Legend caught my attention.  I investigate how much we can still learn from greats like Billy.       Read more


Game-changing Clean Energy Breakthroughs

Tuesday, November 06, 2018 - Kim Brebach

Game-changing Clean Energy Projects

Innovators in renewable energy are setting a furious pace, and leaving governments eating their dust. Scientists and businessmen are forging ahead while politicians squabble. In this post, we explore 8 projects from Down Under and the world that show how quickly the cleantech vision has become reality. In some cases, these breakthroughs are breathing life into baskets cases of former technologies. Win-win.
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The last marketing company we used cost us a lot of money and gave us nothing of any value. We gave them quite a good chance too. With Technoledge, you’ve been open and direct with us, giving us constant feedback and adjustment. More than that, the initial analysis was more valuable than anything we gained from the others. I’m very comfortable with this process.
Sam Forbes
CEO, 6YS

 

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Frankly, our old website was working against us. Visitors didn’t believe that our technology could be so advanced if our website was so out of date. Technoledge changed that, building our credibility and thought leadership in a very short time. The White Papers are a big part of it, well-researched, well-constructed and direct. They get to the point without a lot of unnecessary words and BS. More than that, they’re being read by senior security decision makers.
Peter Woollacott
CEO, Tier-3

 

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Blue Apache

McEvoy Thomas

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