Marketing high tech products & services: it's all we do
Do you have a brilliant technology with really smart features, but you find:
- Potential buyers don’t really understand why it's better than competitors?
- Sales cycles are getting longer, more complex and costly?
- There are more competitors - and it's even harder to stand out?
What have you tried?
Have you tried marketing in-house or contracting external marketing 'experts' - and been disappointed with results? You're
not alone. In High Tech markets, this is all too common.
Be sure of industry knowledge
Working with generalists can be costly. They don't know your industry, your challenges or your terminology - and getting them
up to speed will consume time and money. We know the Aussie High Tech sector inside out; we've developed methods and
products exclusively it 2004.
Discover the expertise that underpins our work or check out our clients for details.
Revealing your sustainable edge. How to sharpen and maximise it.
Matching content to what Buyers want. Re-using what you have.
Creating compelling content that shows your Thought Leadership.
Engaging, converting & nurturing leads, customers & partners. Online & offline.
Polishing your writing, presenting and selling skills and processes.
A bunch of other skills that don't quite fit anywhere else.
