While it’s relatively easy and cheap to create
and distribute lots of content, you’ll engage more high value prospects with less content of greater quality.
From the Hi-the Position Prism, the 1st element in The Technology Trinity that defines your uncontested
space, you'll define the sort of organisations and buyers you want more of, who the typical personas are and what motivates them.
The 2nd element is the Content Concentrator, where we combine the buyer personas with the stages of the buyer journey, and
examine which compelling content the personas need, in order to move them further into your funnel.
The Hi-Tech Content Concentrator takes you through it. These are the questions it will help you answer:
The Hi-Tech Content Concentrator puts your content under the microscope and helps you answer the question: is my content clear and convincing enough to compel targets to engage and keep moving down the funnel?
If not, which ones need to be fixed first? You’ll probably find you can re-use lots of material and have
fewer content pieces, each with greater impact.