Find out about Technoledge
Developing world-beating technology isn’t easy. We know.
We help Australian technology companies who want to build thriving local and global businesses.
We un-complicate their technology benefits so they can't be ignored by their ideal prospects - using a Precision Process we've developed over 14
years called The Technology Trinity.
If you’re like our existing clients – or even if you’re a little different - if you have a technology product or service, we can help you stand
out from competitors of any size in any market, and grow a strong technology business.
It’s all about 4 questions:
1. Who are your targets?
Your ideal customers won't be spread over every vertical, location or size. You'll have some niches where you shine - and others where you struggle.
You want to focus on niches you can win which are full of prospects with problems you can solve. We help you define them - and what they need from
you, to become keen prospects and profitable customers.
This is the first stage of The Technology Trinity, called Uncontested Space where we help you define where you win and profit - not just burn cash and time.
2. What do you want them to do?
Do you want your targets to call you, buy online, watch a demo, take a trial - or something else? What can you give them that will entice
them to take this step?
We help you get these basics right – and set a firm foundation for your Buyers’ Journeys. Once you know exactly what you actions you want targets
to take, helping them take them is much easier.
3. What content do you have?
Do you have content like data sheets, webinars, presentations, project proposals, videos, White Papers or more?
We help you choose what to toss - and what to keep and re-purpose. Then we create irresistible content in language your ideal clients will respond
to. It’s about tempting them, not chasing them - and building an automated growth engine that continuously generates quality leads.
Matching your content to your targets and the stage at which they are in the buyer's journey is the second stage of The Technology Trinity called
the Compelling Content .
4. How can you put it to work?
You want your content to work hard, don’t you?
We help you match your content to what your targets want, when and where, so they get what they want – and you get more value from what you have.
Then we design custom, sequenced campaigns that move targets to reach out to you when they're ready to engage. Your compelling content is the fuel
for your automated growth engine. This is the third stage of The Technology Trinity, called the Growth Engine.
We work only in complex technologies and only B2B.
We know both inside out. If you’d like to stop chasing and start enticing prospects, give us a call.