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Why Content Marketing is like Dating

Wednesday, March 20, 2013 - Tracey James

Why Content Marketing is like Dating

The new rules. 

Back in the 90’s there was a book called the
‘The New Rules’ which was all about dating. I thought it was a bit corny at the time but it was very popular; it became a cult and was even updated recently. Content marketing is a lot like dating – you’re using your content to engage others, so it pays to know the rules and, unlike the book, they’re not all written down.   Read more

Why Content Marketing isn’t Spray Tanning

Monday, March 18, 2013 - Tracey James

Why Content Marketing Is Not Spray Tanning

Don't spray and pray. 

When I first started in marketing, some marketers used the 'spray & pray' technique, which meant chucking anything out there, hoping some might hit the right target and stick. It wasn’t a method I advocated then and don’t now: it’s a bit like trying to get a spray tan in a gale. The result won’t be effective – or pretty.
  Read more

How to Craft a Compelling Elevator Pitch

Tuesday, December 04, 2012 - Kim Brebach

Why your elevator pitch needs to be short tight and simple

A recipe with 8 essential ingredients. 

The concept of the 
Elevator Pitch comes from Hollywood, where aspiring scriptwriters would jump into the elevator with a producer and pitch their new script idea in the time it took for the elevator to reach the penthouse suite. If you think that’s a tough task, MGM boss Louis B. Mayer used to ask scriptwriters to write their synopsis on the back of his business cards. By comparison, the 30-45 seconds you have in an elevator seem luxurious.  Read more

5 Reasons Why Taglines Fail

Friday, November 09, 2012 - Kim Brebach

Avoid these mistakes and yours will stand out

And 8 rules for making them work. 

Strong branding can make your company stand out in a crowded market from competitors. As in real estate, position is everything in marketing. Your tagline is part of your brand and, without one, your audience will be left in the dark. Taglines should work to define your brand, in the same way that clothes define a women: they reveal more about her character.To be effective, taglines must follow a few simple rules:
  Read more

Frankly, our old website was working against us. Visitors didn’t believe that our technology could be so advanced if our website was so out of date. Technoledge changed that, building our credibility and thought leadership in a very short time. The White Papers are a big part of it, well-researched, well-constructed and direct. They get to the point without a lot of unnecessary words and BS. More than that, they’re being read by senior security decision makers.
Peter Woollacott
CEO, Tier-3


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The case studies are fabulous. I don’t know how you got quotes like that out of customers. They’re priceless and were written and approved in record time, so customers must’ve been happy about them. More than that, we didn’t have to worry about a thing. It was all just done for us.
Neil Bolton
CEO, Recruitment Systems


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Recruitment Systems


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