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$24 Billion F-35 JSF Shot Down by a Simple Question

Friday, September 05, 2014 - Kim Brebach

Why the F35 JSF will cost more and deliver nothing l Technoledge

Why are we buying the world's worst new war plane?

Military hardware takes a lot of marketing. When it doesn't work, it takes even more marketing. As far back as 2008, Rand Corporation analysts argued that the JSF F-35 was an inferior fighter, saying it 'Can’t turn, can’t climb, can’t run.' It has short legs as well, with a range of around 1000kms making it the wrong war plane for our vast Pacific region. In addition, the F-35’s radar jamming systems are unlikely to work against new radar technology under development in China and Russia. 

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Outbrain Test Drive: Where are we going?

Friday, August 29, 2014 - Kim Brebach

Native Advertsing for high tech marketing | Technoledge

Native Advertising – Smart Marketing or Dumb Deception?

This was a question we asked in a recent blog post. Once it was published, Outbrain kept following us around the web. Re-marketing is another practice we have our doubts about, but we’d just finished a rebuild of our website so we figured some extra advertising might help raise our profile. We also wanted to know how Outbrain worked, in case our customers asked us about it.

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Content Used to Be King. Now it’s the Joker

Thursday, July 31, 2014 - Kim Brebach

Content Used to Be King. Now it’s the Joker | Technoledge

A few ago everyone was yelling 'Content is king! Content is king!' like demented town criers. With recent developments, some content marketing tactics have taken on a more sinister mantle, turning it into more of a joke. Journalist Amy Westervelt takes a hard look at Content Marketing.

This is a piece from the heart (some might say a rant) in which journalist Amy Westervelt explains why she’s decided to stop taking ‘content’ gigs, and urges other journalists to do the same. She starts out saying that ‘it seemed like an okay way for a journalist to make an extra buck,’ that content paid well and that journalism was paying less and less.   Read more


Content Creation: Producing Junk at the Speed of Light?

Monday, June 02, 2014 - Kim Brebach

Content Creation: Why Less is More | Technoledge

How did Henry Ford's assembly line mass production become the role model for Content Creation?

Most days, I check Twitter for useful posts from the smart marketers we follow, and I’m seeing an obvious trend: the amount of content is growing exponentially, while original content is becoming harder to find.  Read more


Content Creation. How to Make it Childs Play

Friday, May 23, 2014 - Tracey James

Content Creation l How to Make it Childs Play l Technoledge

How to create great content without a huge design team

You know how important it is to create original content and to split it into digestible bits — so  your audience can consume where and when they want it. The great Doug Kessler from Velocity Partners first called this process ‘atomisation’ in 2012 and it absolutely holds true today.   Read more


What Content Works - Get Inside Buyers' heads

Wednesday, April 23, 2014 - Tracey James

Find out what content actually works B2B l Technoledge

What do Eccolo Media and MKR have in common?

We dig into Eccolo’s excellent 2014 B2B Technology Content Survey.

We’ve likened content marketing to dating, My Kitchen Rules, taking a family holiday and sending Christmas cards, and said it's nothing like spray tanning. But the big questions are what content works with whom, where and when?  Read more


3 Dumb Ways to Lose B2B prospects

Friday, August 02, 2013 - Kim Brebach

B2B Content - why even the experts get it wrong

Yet we see these mistakes every day. 

You can come up with the smartest headlines and subheads; you can craft terrific content and polish it with the skills of a master wordsmith; you can target the distribution of your
content with exquisite specificity … you can do all of this but you’ll fail to reach your audience if you haven’t taken care of the 3 biggest turn-offs.  Read more


Content Marketing - Stop Flooding My Inbox

Thursday, June 20, 2013 - Kim Brebach

Content Marketing l Why more is a whole lot less

The Deluge is already here. 

You’ve read about the flood of mediocre content coming your way, created by people who used to do SEO and link building and more, and now claim to be content marketers.   Read more


Content Planning – How to Make it a Holiday

Monday, April 08, 2013 - Tracey James

Content Planning l How to Make it a Holiday

…and not be left by the roadside. 

You wouldn’t jump into the car and head North with no destination, map or GPS, so how is heading into the unknown of content creation and distribution any different?
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Content Marketing – Why Choice is like My Kitchen Rules

Friday, March 22, 2013 - Tracey James

Content Marketing l Why Choice is like My Kitchen Rules

Great content is like great cooking. 

We all know that content is all that matters and content marketing is the only way to market. Its a bit like
MasterChef and My Kitchen Rules: they're novel ways to make cooking popular, but how different are the basics? You still have to create a great meal: you just have to do it in limited time in a highly competitive environment. Isn't that just like marketing? We'll show you how to create content quickly - and make it good enough to win over the toughest judges.  Read more




Customers keep telling us it’s our pragmatic approach that makes the difference. We don’t tell them that anything is possible, we show them what will work in their situations - and they like that. At last we have collateral that actually tells our story.
Alan Schaverien
Sales & Marketing Manager, Janusnet

 

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We felt there wasn’t enough material to write case studies. Through the process, we found we’d been focusing just on the technical, but what clients liked was that we ‘humanised’ IT. Technoledge got some exceptional insights and quotes they would never have told us directly. A very useful exercise.
Chris Marshall
CEO, Blue Apache

 

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