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Email Marketing – Is Your Opt-in Process a Turn-off?

Thursday, February 06, 2014 - Kim Brebach

Email Marketing – why less is more

Why make registering for a download an obstacle course?

One of our pet peeves is being confronted with the third degree every time we want to download an interesting resource. Why do companies who just want you on their lists ask more questions than a bank you want to borrow from?
  Read more


Content Marketing in 10 Simple Steps

Friday, January 24, 2014 - Kim Brebach

Content marketing. What is it. 10 ways to do it.

What it is, why you need it, and how to get it right.

Marketing creates new buzzwords almost as often as fashion houses produce new styles. Content Marketing is one you bump into around every corner. Have you noticed that everyone is using the term as if they’d grown up with it? Are you still wondering what it means? There are manyanswers, mostly precise or uniform, so let’s cut through the nonsense and make sense of it.  Read more


12 Landing Page Mistakes That Drive Visitors Away

Friday, January 17, 2014 - Kim Brebach

How to avoid the top 12 landing page mistakes

After almost 2 decades of working with WWW, there are still many sites that have us looking for the nearest exit the instant we arrive. Now is the best time to check that your website is attracting visitors - not driving them away.   Read more


Social Media for B2B Marketers: Massive Waste of Time?

Tuesday, December 10, 2013 - Kim Brebach

Social media for B2B. Why the experts ignore their own advice

Everybody is doing it

Facebook, Twitter et al, once social platforms for people, have become marketing and advertising platforms for business. But success has been slow to follow. ‘Digital has changed marketing,’ says Fujitsu’s Simon Carter. ‘The economy has changed marketing. Bad weather changes marketing. So social media must have some effect. But my role as a B2B marketer is barely affected by social media. In 2013, I can’t see any results from social media yet.’
  Read more


Google’s Algorithm Updates – What’s Coming in 2014?

Wednesday, November 13, 2013 - Kim Brebach

Google algorithm updates - why the end is not nigh

‘2013 has proved to be an extremely turbulent year for search engine optimisation professionals,’ says one marketer.

Google tends to throw digital marketers into a complete spin every few months. Some run around proclaiming that the end of the world is nigh, while others write long and erudite blog posts on how to make a living after Panda, Penguin or Hummingbird. Others wonder if there’s a hidden message in the animals getting smaller and faster, and growing wings.
  Read more


7 Reasons Why Digital Marketing Fails

Tuesday, November 12, 2013 - Kim Brebach

Why digital marketing depends on marketing 101

It’s not enough to be there and wave your flag

Experts in digital marketing are growing on trees these days; they talk the talk and most sound plausible. They claim their techniques will produce results, so how come we see more failures than results? When you look at the reasons, you might be surprised that most of them come back to Marketing 101.  Read more


7 Ways Around Google’s (Not Provided)

Wednesday, October 23, 2013 - Kim Brebach

Google (Not Provided) - why the sky is not falling in

What has changed?

A short summary with links to more detail.

A few weeks ago, Google decided to make all keyword searches secure, regardless of whether or not a searcher was logged into a Google account. In an instant, digital marketers were in the dark about which key words were effective in delivering searchers to their websites. Mind you, it wasn't all that sudden; we’ve been living with ‘not provided’ since Google introduced secure search for users of Gmail, Google Analytics, YouTube and Google Adwords a while back.  Read more


Google Hummingbird Update – How Will it Affect You?

Thursday, October 03, 2013 - Kim Brebach

Google Hummingbird update – no need to be nervous

Google officially introduced Hummingbird on its 15th birthday. It’s a sign of the times that Google’s announcements on search algorithm updates get about the same press coverage as  Ben Bernanke used to get for his Federal Reserve updates to Congress.

Bernanke
should’ve made investors nervous but didn’t. Google has made marketers nervous for several years now, and it has done that with cute animals like Penguins and Pandas. Hummingbirds are the most nervous of animals: they hover in mid-air by flapping their wings up to 80 times a second. They can fly at speeds up to 50km/h, and they can fly backwards. Feeling nervous yet?  Read more


7 Ways to Attract More Readers to Your Blog

Wednesday, September 25, 2013 - Kim Brebach

Why being yourself will attract readers to your blog

Every has or should have a blog these days, so there’s a lot of competition for your target audience. Yours needs to stand out from the crowd. We'll show you how to push your blog to the front of the pack. Let's first recall why so many organisations invest so much time and effort in blogs' they work. Surveys have shown that companies that blog actively:  Read more


Social Media - Snake Oil of our Time?

Saturday, September 21, 2013 - Kim Brebach

Social media and marketing - why CEOs do not trust either

2 out of 3 Digital Marketers admit they don’t know what they’re doing. 4 out of 5 CEOs Don’t Trust Marketers.

That was the headline in a press release published by the Fournaise Marketing Group in the UK. Fournaise said it had interviewed more than 1,200 large corporation and SMB CEOs and decision-makers in North America, Europe, Asia and Australia. This was the majority view:   Read more




I was particularly impressed with Technoledge’s approach. They suggested re-casting White Papers to multiple decision makers in parallel mini-campaigns. Within a week the new approach yielded 7 times more downloads. We only need to target one type of decision maker now.
Phil Jacobs
CMO, Intelledox

 

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At first I found the new website a bit confronting. It wasn’t like a comfy, familiar, old slipper at all. Then I started to get feedback like ‘informative’, ‘compelling’ ‘succint’ and ‘impressive’ so I took another look. Now I think it’s both beautiful and functional. It does much more than I thought a website could, and is orders of magnitude over what I expected.
Dr Dianne Glenn
Director, Corelli Consulting

 

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