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How to Make your Hi-Tech Blog the Honeypot

Wednesday, July 22, 2015 - Tracey James

How to blog for high tech audiences | Technoledge

If you think writing a blog is a chore that you’re too busy to do, think again. It’s probably the fastest way to attract the sort of high tech targets you want.  Read more


How to use Online Marketing to Cut Salesteam Churn

Monday, May 25, 2015 - Kim Brebach

Technoledge: How to Cut Salesteam Churn

Sales people are fickle and easily tempted. They're also expensive to hire, fire and replace. We explore how to shorten the sales cycle, and keep salespeople too busy with leads to look elsewhere.  Read more


Online: How to Get the most out of Internet Marketing

Friday, May 08, 2015 - Tracey James

Technoledge | Get More From Your Internet Marketing Efforts

Online marketing is easier and cheaper than offline, but it's easier to lose visitors and never get them back. Here's what works in high tech markets, what doesn't and how to get the most out of what does.  Read more


Mobilegeddon – is Google’s latest update really the end?

Thursday, April 23, 2015 - Kim Brebach

Mobilegeddon – is Google’s latest update really the end?

Google's giant change this week could crush millions of small businesses apparently (according to Business Insider Australia). We take a calm look at what Google’s latest algorithm change actually means - for companies selling high technology products and services.  Read more


Social Media Advertising – Does It Work in Hi-Tech?

Monday, March 09, 2015 - Tracey James

Social Media Advertising – Report Card Update

It depends on whom you ask. Those who promote it says it does, but we're not convinced. Read some sobering stats and trends in a booming industry.  Read more


How to Increase Opt-ins by 300% - Squeezing visitors the right way

Monday, August 25, 2014 - Kim Brebach

How to Increase Opt-ins by 300%: Squeezing visitors the right way

What do you do when your website gets a huge number of hits and tiny number of subscribers?

We’re talking about a website we built for a new business of ours: a site that recommends good wines, and tracks down the best price for them. Visitors are offered a weekly Bargain Alert in exchange for their email addresses.

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Why You Clicked on that Tweet

Saturday, July 26, 2014 - Kim Brebach

Why You Clicked on that Tweet | Technoledge

‘What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?’ That’s the lead question Lanya Olmsted at Hubspot asks in her piece on the psychology of Twitter engagement, and it caught my attention.


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How We Increased Web Traffic 800% in 30 days

Sunday, June 29, 2014 - Tracey James

How We Increased Web Traffic 800 percent | Technoledge

To be honest, until very recently I was embarrassed by our website.

It was like the builder and the leaky roof: we’d made our clients' websites look and perform brilliantly, yet ours was as stale as old bread. And we’d been complacent too; our work was all from referrals, so I kept putting off the website redesign. I was always far too busy.  Read more


How to Triple your Email Open Rates

Saturday, May 24, 2014 - Kim Brebach

How to Triple your Email Open Rates l Technoledge

The subject line is your only weapon

Email still works in B2B marketing, but people get more and more email each week, and the noise level keeps rising, so you have to slug it out with the rest to win your target’s attention. The email subject line is about all you have to do that. A few words, that’s it.   Read more


Effective Landing Pages – Much Less is Much More,

Monday, April 07, 2014 - Kim Brebach

Find out why less is much better for landing pages l Technoledge

It’s the KISS principle again:  Your landing pages are your first chance to show visitors everything you can do – but please don’t. Keep it simple. Give visitors one message and one call to action – or they’ll do the very thing you don’t want them to do: leave in confusion.  Read more




We thought we needed a quick website update, but the Technoledge process made us realise we hadn’t really considered our competitors, how our customers see us and what markets we are best suited to serve. As a result, the website has been completely redone, including new functions. We can now focus on just one market, which also better suits our channel model.
Nick Power
MD, Highway 1.

 

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As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised.
Joe Kelly
CTO, DAMsmart

 

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