Sales people are fickle and easily tempted. They're also expensive to hire, fire and replace. We explore how to shorten the sales cycle, and keep salespeople too busy with leads to look elsewhere. Read more
Online marketing is easier and cheaper than offline, but it's easier to lose visitors and never get them back. Here's what works in high tech markets, what doesn't and how to get the most out of what does. Read more
Google's giant change this week could crush millions of small businesses apparently (according to Business Insider Australia). We take a calm look at what Google’s latest algorithm change actually means - for companies selling high technology products and services. Read more
What do you do when your website gets a huge number of hits and tiny number of subscribers?
We’re talking about a website we built for a new business of ours: a site that recommends good wines, and tracks down the best price for them. Visitors are offered a weekly Bargain Alert in exchange for their email addresses.
‘What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches?’ That’s the lead questionLanya Olmsted atHubspot asks in her piece on the psychology of Twitter engagement, and it caught my attention.
To be honest, until very recently I was embarrassed by our website.
It was like the builder and the leaky roof: we’d made our clients' websites look and perform brilliantly, yet ours was as stale as old bread. And
we’d been complacent too; our work was all from referrals, so I kept putting off the website redesign. I was always far too busy. Read more
Email still works in B2B marketing, but people get more and more email each week, and the noise level keeps rising, so you have to slug it out with the rest to win your target’s attention. The email subject line is about all you have to do that. A few words, that’s it. Read more
It’s the KISS principle again: Your landing pages
are your first chance to show visitors everything you can do – but please don’t. Keep it simple. Give visitors one message and one call to action – or they’ll do the
very thing you don’t want them to do: leave in confusion. Read more
We thought we needed a quick website update, but the Technoledge process made us realise we hadn’t really considered our competitors, how our customers see us and what markets we are best suited to serve. As a result, the website has been completely redone, including new functions. We can now focus on just one market, which also better suits our channel model. Nick Power
MD, Highway 1.
As an IT vendor it’s easy to write off messaging and positioning as useless marketing spin. I did, until Technoledge rewrote our content. It’s less technical, easier to read, flows better, is more understandable and gives us far more credibility – just by changing the words. I was very surprised. Joe Kelly