Next generation white papers

White Papers should be informative and contain useful, reliable, digestible information. Too often though, they are too long, unnecessarily complicated, padded out with seemingly impressive facts or are thinly disguised vendor pitches.

We’ve created the next generation in White Papers that fulfill the original promise, yet are plain speaking, direct and to the point.  They’re shorter, punchier, more readable and have measurable advantages over the traditional format:

• Shorter -  so they’re faster to read (and to create)
• Punchier – so they grab and maintain attention
• Focused on pains and needs – so they engage and retain the reader
• Targeted to audience and use - so there’s no waste
• Relevant – so recipients continue to open and read them.

We have created 5 new White Paper styles to suit different situations:

• Short Whites that cut to the Chase – 2 page format to hand out at events
• Smart Whites that distil the Essence – 4-5 succinct pages  
• Straight Whites that talk Straight – technology appraisals without spin
• Strong Whites with Attitude –  opinions of real CEOs and CTOs
• Lite Whites with Humour – the lighter side of technology

We also write Standard Whites – the longer format - when the subject requires in depth research or explanation. As with all our collateral, we deliver clear, compelling messages in the right format and length for the purpose.   

Other compelling collateral
Other resources