Smart whites and more

White Papers should be informative, objective and digestible but, too often, they’re not. They’re recycled views or thinly disguised vendor pitches that are too long, too padded or too complicated.

We’ve created a range of smart White Papers that fulfil the original promise, that are shorter, more direct and have measurable advantages over the traditional format:

• Fast to read – so they engage busy people
• Punchy – so they grab and maintain attention
• Focused on real issues – so readers relate to them
• Fully researched and referenced – so you are seen as an authority
• Relevant – so recipients retain and refer to them.

They’re also faster to write, so you can engage your prospects and customers with topical issues, regularly and cost- effectively.

Each of these White Paper styles is designed for a distinct purpose:

• Short Whites that cut to the Chase – 2-3 page format to hand out at events
• Smart Whites that distil the Essence – 4-5 succinct pages  
• Straight Whites that talk Straight – technology appraisals without spin
• Strong Whites with Attitude –  opinions of real CEOs and CTOs
• Lite Whites with Humour – the lighter side of technology.

We also write Standard Whites – the longer format - when the subject requires in depth research or explanation. As with all collateral, we choose the optimal format  to suit each application.   

Other compelling collateral
Other resources