US Network solutions vendor

Project 1 - Advertising campaign

Background

This US-based vendor is a global leader in storage network hardware serving Fortune 500 companies. Its Australian office has been established for over 10 years. Recently the company launched a new product to help organizations manage the growth of data in distributed storage environments, to reduce data management complexity and sustain high availability.  

Our client wanted to gain market recognition quickly via advertising in multiple print and online media, concurrently. However, the company had very limited local human resources to research the most effective options and manage the advertising campaigns.

Challenge

To research and recommend the most effective mix of advertising for a restricted budget; manage concurrent advertising campaigns to ensure maximum exposure in multiple media.

Solution

For maximum efficiency, we:

• Reviewed our clients’ new offering to clearly understand its advantages, market and competitors
• Researched numerous print and online media options for advertising, including niche publications
• Provided a summary of all options with costs, deadlines, formats and other requirements for our client
• Made recommendations to gain the widest and most cost effective coverage.

Following our client’s choice, we:

• Confirmed and booked all ads on its behalf
• Received materials from our client’s head office and optimized them for the local market
• Managed edits and liaison with the various media companies to ensure that multiple advertisements were co-ordinated in a timely manner.

Results

Over 10 weeks our client gained:

• exposure in multiple concurrent media, concentrated in a short period
• exposure delivered efficiently and cost-effectively.
• A manageable number of high quality leads, which was the target.

Feedback

“My experience with the Technloedge team has been overwhelmingly positive. I’ve been very impressed with their general account management and their ability to adapt to our ever-changing marketing needs. They have a direct and down-to-earth manner that keeps communication simple and accurate and they delivered with ease on every challenge/request we have thrown at them”
Business Manager, Network solutions vendor

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