Core Team

Tracey James

Tracey is the Founder and Managing Director of Technoledge.

She has over 20 years’ experience selling and marketing in Information Technology, Biotechnology/Life Sciences and Healthcare markets. She has held senior management positions with Merck, Amersham (now GE Healthcare) and Mayne Health (now Symbion), where she marketed or managed marketing of complex technical products and services to Tier 1 and 2 corporate, commercial and scientific research organizations. 

Tracey’s passion is practical marketing. She loves theory but delights in combining creativity with process to deliver simple solutions to complex problems. She is results-focused, and has developed several Technoledge processes to reduce the time and uncertainty of technology marketing. Tracey has a keen ability to distill complex concepts into simple and compelling words.

Tracey’s disciplined approach reflects her original qualification in Biochemistry & Microbiology, with Honours in Biotechnology (UNSW).  Although fascinated by scientific research, she found routine benchwork less so, and took a leap of faith from using to marketing products for chromatography, molecular biology and immunology. She later added Graduate Diplomas in Marketing Management and Business Management (UTS) and took another leap of faith from marketing Biotechnology to marketing Information Technology.

Tracey is a self-confessed health nut who swims, walks and gyms all year round and is a recent and active Toastmaster.

Kim Brebach

Kim Brebach is the Marketing Principal at Technoledge.

His experience spans over 3 decades in the IT industry, holding senior positions with Digital, Nixdorf Computer, Novell and Silicon Graphics in sales, marketing and management.

Kim has seen companies thrive beyond their wildest dreams and then lose their way. He has studied the reasons for their successes and failures, and believes that lessons learnt play a vital role in designing strategies that will be successful today.

Kim’s marketing passion is position and identity, which are key to creating and sustaining a lasting brand. Kim believes that companies must understand what makes them truly different and clearly convey that essence to their market. Kim loves new challenges, particularly those that require creative vision and original ideas.

Kim is fired up by technology and writes for internet publications about operating systems and software. He is a vocal advocate for making technology easier to use and having IT jargon banned. He is a regular contributor on desktop.linux and Tech Support Alert, his entertaining series Linux Labours has been re-published widely on various IT websites, and his branding articles have been published by  CEO Online.

Kim loves music and well-written books, as well as playing tennis and chess.

Tracy Pendergast

Tracy Pendergast is the PR Consultant for Technoledge.

Tracy has 15 years experience developing and implementing PR campaigns in information technology, professional services ands manufacturing, where she has held senior roles with IBM Australia, BEA Systems, Deloitte Consulting, Ericsson Australia, Southcorp Packaging,  RACV Insurance and Committee for Economic Development of Australia.

Her achievements have recognised through several awards for excellence, including the International Public Relations Association’s Golden World Award, the highest accolade in the global industry.

Tracy’ marketing passion is results and she takes a highly strategic and practical approach to PR. She believes in analysis of clients’ business goals before design and implementation of a tailored campaign with measurable results.

Tracy is responsible for media and analyst relations, stakeholder communications and issues management, as well as writing services for print, video and Web publications. Tracy is a director of Pentica PR.

Read what CLIENTS say about us