Core Team

Tracey James

Tracey is the Founder and Managing Director of Technoledge.

She has over 20 years’ experience selling and marketing in Information Technology, Biotechnology/Life Sciences and Healthcare markets. She has held senior management positions with Merck, Amersham (now GE Healthcare) and Mayne Health (now Symbion), where she marketed or managed marketing of complex technical products and services to Tier 1 and 2 corporate, commercial and scientific research organizations. 

Tracey’s passion is practical marketing. She loves theory but delights in combining creativity with process to deliver simple solutions to complex problems. She is results-focused, and has developed several Technoledge processes to reduce the time and uncertainty of technology marketing. Tracey has a keen ability to distill complex concepts into simple and compelling words.

Tracey’s disciplined approach reflects her original qualification in Biochemistry & Microbiology, with Honours in Biotechnology (UNSW).  Although fascinated by scientific research, she found routine benchwork less so, and took a leap of faith from using to marketing products for chromatography, molecular biology and immunology. She later added Graduate Diplomas in Marketing Management and Business Management (UTS) and took another leap of faith from marketing Biotechnology to marketing Information Technology.

Tracey is a self-confessed health nut who swims and gyms all year round, who loves exploring the hidden, quiet places in Sydney on foot. She is also an active Toastmaster and current President of the Harbourview club that meets in Milsons Point.

Kim Brebach

Kim Brebach is the Marketing Principal at Technoledge.

His experience spans over 3 decades in the IT industry, holding senior positions with Digital, Nixdorf Computer, Novell and Silicon Graphics in sales, marketing and management.

Kim has seen companies thrive beyond their wildest dreams and then lose their way. He has studied the reasons for their successes and failures, and believes that lessons learnt play a vital role in designing strategies that will be successful today.

Kim’s marketing passion is position and identity, which are key to creating and sustaining a lasting brand. Kim believes that companies must understand what makes them truly different and clearly convey that essence to their market. Kim loves new challenges, particularly those that require creative vision and original ideas.

Kim is fired up by technology and writes for internet publications about operating systems and software. He is a regular contributor on desktop.linux and Tech Support Alert, his entertaining series Linux Labours has been re-published widely on various IT websites, and his branding articles have been published by  CEO Online.

Kim loves music, photography and well-written books, as well as playing tennis and chess.

Annie Lockwood

Annie Lockwood is the Research Principal for Technoledge

Annie has over 15 years’ experience in client services and technical research. Originally gaining an accounting degree (B Com. Accounting (Uni of SA), she worked for Australian Central Credit Union in Adelaide. Moving to Sydney, she gravitated towards IT first with Unisys as a cost accountant on managed services contracts for government, then with Siemens as assistant to the client services manager.

After marrying and a couple of children, Annie worked part-time doing market research. She found she enjoyed IT research immensely and consolidated this interest into researching for former employers, Unisys, Siemens and later Technoledge.

Annie now conducts most of the market, competitive and product research used in the Technolege analytical tools that define clients’ market positions. Annie also designs survey forms and conducts bespoke surveys for Technoledge customers seeking feedback from clients, resellers or target markets.

Annie has a passion for all things Latin (her husband is Italian) including Latin dancing, Spanish and Italian language and Mediterranean cooking.

Karsten Lindholm

Karsten Lindholm is the Technology Principal at Technoledge

Karsten has been tinkering with computers since his early teens. He took a major in Computer and Information Sciences from Springfield College in San Diego before emigrating to Australia, where he worked as a programmer for the AMP Society and then KAZ Computers who provided IT services to AMP.

Karsten soon developed an interest in Open Systems, especially Linux and open source applications like Apache, the most popular HTTP server on the internet today. He was also drawn to IT security and eventually became a freelance security consultant.

Karsten has a passion for making software easier to use and carries out usability testing for some of our customers. He also provides technical advice for complex projects, and technical support for Technoledge systems.

Karsten loves to play with gadgets of all kinds, old and new, and has a special interest in vintage cameras which he collects, and his motorbike, which he takes out on winding coastal roads.  

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