Startups

We work with startup companies who need to:

establish themselves rapidly and cost effectively
consolidate local markets before expanding globally
identify the markets they can reasonably penetrate
define and sustain their true advantage
establish a strong and confident market brand
build effective and sustainable channels
refine their sales and marketing strategies for high return
build in-house skills to sustain growth.

Our services for them include:

Marketing

Primary/secondary research to validate the opportunity
Positioning to reflect true competitive strengths
Corporate image to support new positioning
Marketing strategy for rapid growth, using in-house resources
Marketing collateral (website content, brochures, presentations etc)
Writing case studies, press releases and technical materials
Managing media relations (PR)

Channel development

Creating partner engagement tools
Profiling potential channel partners
Qualifying potential partners

Skills development

Training in professional selling for non-salespeople
Management skills development
Customer relationship management for service staff

Case studies with startup companies include:

National IT services provider
Financial solutions provider
Australian software developer
Compliance ASP 
Online market provider
Business management software vendor

Read what THEY SAY