LeadMAX™ Smart lead generation

Nothing is more valuable than fresh prospects who aren’t yet talking to your competitors.
But how do you find them cost-effectively?

• Events are costly and non-exclusive
• Advertising is expensive with unpredictable returns
• eDM and DM are random with low response rates,

and none is specifically designed to uncover and qualify leads.

Having direct, personal conversations with prospects is the only way to do this, yet traditional telemarketing often yields unreliable results:

• Operators are poorly trained – so they don’t represent you accurately
• Prospects are not hot - so your salespeople waste time re-qualifying them
• Prospect profiles are incomplete or non-existent – so you gain no usable intelligence
• No-one is accountable - so you pay for activities, not results
• Campaigns are variable - so there is no measurable, reproducible ROI.

LeadMAX the Smart Lead Generation process developed by TECHNOLEDGE, takes the pain out of lead generation by optimizing each stage of the telemarketing process, so that your:

• Salespeople gain high value prospects who want to do business with you
• Sales pipeline is replenished regularly and cost-effectively
• Organisation gains a predictable ROI in lead generation.

Using LeadMAX™ Smart Lead Generation, on average 75% of the leads we hand over to clients are pipelined as qualified sales opportunities.

LeadMAX™ is now automated
LeadMAX™ and the Buyer’s Journey
What LeadMAX™ Clients say
 LeadMAX™ success stories