We have helped several global companies to test local markets or modify approach to capture local markets, without adding to their overheads.
Our
services include:
Marketing
Primary/secondary research to validate the opportunity Refining marketing collateral for the local market Test marketing products/services Marketing strategy for fast, sustainable local growth Positioning and branding for local competitive advantage Writing case studies, press releases and technical materials Managing media relations (PR)
Channel
development
Identifying potential alliances and partners Screening potential channel partners Qualifying/engaging suitable channel partner Designing and implementing channel/partner programs
“The plan translated a
global strategy into local speak with practical recommendations
that allowed the team to home
in on local opportunities - and the plan worked.”