Remote access collaboration software

Project 1 - Website update

See also

Project 2 - New website

Background

This Australian company had developed innovative software to enable remote,  authorized access to any corporate file from any web-enabled device. Integrated with all major operating systems and applications, the software had won more industry awards than any other. The company had:

Several high profile Australian customers
International recognition for excellence
Limited profile and distribution in Australia
A highly technical and complicated website
No dedicated sales or marketing resource.

Challenge

To update the website text to showcase its key advantages in time for an international reseller meeting, in 1 week.

Solution

We:

Reviewed all website content, competitor information and market intelligence
Researched competitors for their positioning
Interviewed customers to identify the true competitive advantages
Re-wrote all website content to focus on unique positioning
Amended website layout make messaging clearer and easier to
understand.
Worked with the company’s team to edit and upload the new content.

Result

In one week the company had gained:

A compelling competitive message
All website content re-worked to focus on core benefits
Recommendations for a new website including demonstrations, presentations, case
studies and testimonials.

Feedback

“Bloody well done! I think that you have done a huge job. ”    
Director, Collaboration software vendor

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