Write to Influence
not just Inform 

Discover how to create compelling:

1. White Papers
2. Case Studies
3. Best Practice Guides
4. Feature Comparisons
5. Product Brochures
6. Marketing Emails,

that move your readers to take the actions you want.

I was surprised to find what readers expect from each type. It's pretty clear that what most vendors call White Papers are thinly-disguised brochures. The big guys are blatant about it.
Peter Woollacott, CEO