LEARN HOW TO CREATE THE CONTENT THAT INFLUENCES BUYERS OF HIGH TECH...
...based on 10 years' marketing experience in the Australian high tech sector.
Steve Jobs knew the difference between informing and influencing - and he chose to influence. You can too.
From this insight-packed slidedeck, learn how to:
- Become a trusted source of high quality content
- Be welcomed in when others are locked out
- Influence your readers to take the action you want,
by creating the 6 content types that buyers of high tech take seriously:
- The White Paper
- The Product Brochure
- The Case Study
- The Best Practice Guide
- The Feature Comparison
- The Marketing Email.
A step-by-step guide to creating exceptional content that influences - not just informs.
Access it now by filling the form at right.
I found the guide very useful, especially the definitions of each content type, what it's supposed to do and what the reader expects. It's pretty clear that what many vendors call White Papers are just disguised brochures. The big guys are blatant at this.
Peter Woollacott, CEO