MAKE YOUR CONTENT INFLUENCE BUYERS OF HIGH TECH (not just inform them)
Make your content the exception - and cut through when others fail.
From this insight-packed Slide Deck, learn how to:
- Become a trusted source of content that buyers want
- Be asked in when others are locked out
- Move your readers to take the action you want (not delete or unsubscribe),
by creating the 6 content types that buyers of High Tech take seriously:
- The White Paper
- The Product Brochure
- The Case Study
- The Best Practice Guide
- The Feature Comparison
- The Marketing Email.
"A step-by-step guide to creating exceptional content - based on 13 years' experience in the Australian High Tech sector."
Access yours now using the form at right.
I found the guide useful, especially what readers expect from each type. It's pretty clear that what most vendors call White Papers are thinly-disguised brochures. The big guys are blatant about it.
Peter Woollacott, CEO