Medical services provider
Project 4 - Tender response
Background
This Australian company had provided specialized medical services to the finance sector for 17 years. Based in Melbourne it had:
- an established network of 600 providers and advisors
- most major banks and insurance companies as clients
- recently emerging large competitors who were targeting the same
market with automated online solutions
- simple brochures and an informative website.
In previous projects we had:
- defined a new market, positioning, tagline and messaging
- written new brochures and email marketing tools
- designed advertisements and wrote press releases for key media
- designed and built a new website for the company.
Challenge
To research and prepare a tender response to a tier 1 insurance client; to wrote a presentation support it; to complete both in 2 weeks.
Solution
We:
- reviewed the tender and identified key requirements
- queried the insurer on key points, formats and priorities
- re-worked our client’s offering to provide answers to 19 specific questions
- managed multiple edits from several key client staff
- prepared the final draft in the appropriate format
- designed a PowerPoint presentation for our client to present, summarizing key points and including full presenter notes
- coached our client in presenting the package
- attended the presentation meeting with our client and the insurer.
Results
- The response was submitted in time
- Our client presented its capability with depth, confidence, credibility
- Our client is on a short list of two and awaits the final decision
Feedback
“Technoledge knows our business very well and has the skill to extract just the right information for each situation. This is a very comprehensive and persuasive submission and we are quietly confident."
CEO, Medical services provider
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