Medical services provider

Project 3 - New website

See also

Project 1 - Marketing collateral Project 2 - Advertising and PR Project 4 - Tender preparation Project 5 - Sales tools

Background

This Australian company has provided specialized medical services to the finance sector for 17 years. Based in Melbourne, it had:

• an established network of 600 providers and advisors
• most major banks and insurance companies as clients
• recently emerging large competitors who were targeting the same market with automated online solutions
• simple brochures and an informative website.

In previous projects we had:

• defined a new market for our client’s service
• defined new positioning, tagline and messaging
• written new brochures to target 3 types of decision makers in the new market
• increased our client’s email marketing responses to 98%
• designed and placed full colour advertisements in key media
• wrote press releases for publication in key media.

Challenge

To create a new website which was comprehensive and credible; to research and write new material to be consistent with new corporate look; to have the site built and live in 7 weeks.

Solution

• Analysed our clients existing website material, service documents, protocols and training materials
• Extracted unique benefits from all the services and features
• Interviewed a variety of customers to define the service’s true value to users, and to gain case studies and quotes
• Re-structured the website for easier, more logical navigation
• Revised website layout and focus to highlight strengths, show breadth of service and depth of experience
• Wrote over 50 new pages of new web text to highlight our client’s true strengths
• Rewrote all service protocols to be uniform and in PDF format for download
• Supervised design, construction, testing and migration of the new website via a trusted and experienced partner.

Results

The new website was complete, tested, migrated and live within 7 weeks, in time for viewing by a tier 1 insurance prospect in relation to a major tender

Feedback

“Our new website is crisp, clear, informative and very professional. Best of all, we didn’t have to worry about writing material, finding images, researching client quotes, or pulling it all together to ensure it worked and was complete. Technoledge took care of the whole process from the first word to the live site, and the result is just fabulous."
CEO, Medical services provider

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