Medical device manufacturer

Project 1 - Compelling collateral

Background

This established Australian company is a leading designer and maker of specialised surgical products including prostheses, implants and instrumentation. Founded in 1994, the company is recognised globally as an innovator, leading many of its European and American competitors in terms of design and materials. In Australia the company is less well known and was relying on outdated, technical materials to differentiate itself.

Challenge

To research, design, and write a 7 page product brochure for a national conference, and to manage graphics to be print ready in 2 days, printed and delivered in another 2 days.

Solution

We:

• Researched our client’s technical materials and competitors’ websites
• Summarised results in our FabMAX, PosMAX and PosSUM analytical tools
• Distilled the company’s key competitive advantages clearly and succinctly
• Extracted images and aligned them with solutions
• Drafted text and managed edits with 2 contacts in 2 countries
• Liaised with graphic and production teams to ensure timely responses.

Results

Based on clear understanding gained from our analytical processes, the client gained:

• First draft of 7 page brochure text and layout in 7 hours
• Final approved text in 24 hours
• Print ready brochure in 2 days
• Final printed brochures delivered in 4 days.

Feedback

“I was overseas and our BDM was unavailable, so we hadn’t given Technoledge much to work with. When the conference was 4 days away, we realised we had to move immediately. Technoledge wrote the brochure from scratch in one sitting and, with a few image adjustments, it was ready to go to the graphics team in just 24 hours. We made the deadline with an hour to spare.”
MD, Medical Device Manufacturer

 

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