Logisitics software vendor
Project 4 - IT Industry award application
Background
This Australian company had 30 years’ experience in logistics and development of logistics software, and an established reputation for superior functionality and
service. The company had:
- over 500 sites in Australia and Asia using its software
- established sales, marketing, service support teams
In previous projects we had:
- Surveyed its customers and prospects for decision drivers
- Re-positioned the company to focus on capabilities uncovered
- Created a new tagline and market position
- Revised its sales process
- Re-written its sales tools, including corporate profile, corporate presentation, technical sales proposal, all brochures and quarterly emailers
- Written an application for a logistics industry award on behalf of our client, which won the award.
Challenge
To create and submit an application for the 2008 AIIA industry 'iAwards' for the category of
e-logistics software; to combine material from our client and one of its partners into one application; to complete the project in under 10 days.
Solution
We:
- Conferred with AIIA to define the requirements of the application and eligibility criteria
- Interviewed personnel from our client’s organisation and the partner organisation
- Researched the partner's background and interviewed the principle for relevant details
- Reduced and modified the project material to answer 12 specific questions, briefly and succinctly, each in no more than 250 words.
- Managed multiple edits and final approvals between our client and the partner
- Packaged the final draft in the specific format required by AIIA.
Result
Our client won the eLogistics iAward for NSW and, a few months later, the national eLogistics iAward.
Feedback
“Based on their success with the Mercury Awards, we asked Technoledge to write our AIIA iAwards application. They handled all research, drafts, edits and produced the desired result against a tough deadline.
We won the NSW division and went on to win the National award. This gave us incredible exposure in front of an audience of 800 or so industry peers. In addition, we quickly received favorable feedback on our success from both clients and prospects. We fully expect this to translate into incremental business in the near future”
National Sales Manager, Logistics software vendor
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