Australian
corporate health business
Project 1 - Re-positioning
Background
The company was a household name, highly diversified
with many divisions, one incorporating a small
specialized corporate health management. This business:
- was
mis-aligned with the company’s core priorities
- underwent
2 ownership changes in 3 years
- suffered
low brand recognition in the market
- faced
both established, well known competitors and emerging, specialized
competitors
- was
losing long term customers and gaining few new ones
- enjoyed
long term, loyal staff who maintained good morale
and service
levels.
Challenge
To maintain existing clients and gain new ones, to
maintain and reward staff, to establish a platform
for sustained growth.
Solution
We:
- recommended
repositioning the business to reassure the market
- rewrote
all communications
- focused
on continuity of service and staff and the benefits
of long term
relationships,
- created
a corporate health report charting continuous client
history over
3 years
- designed
quarterly health initiatives to raise profile, reinforce
brand
- awareness
and maximise short term revenue.
Results
Over
the next 12 months the business:
- maintained
all its existing clients
- gained
9 new blue chip clients
- re-established
itself for a new period of growth and diversification.
Back
to CLIENTS
|
