LeadMAX™ and the Buyer's Journey¹

The only sure way to know if someone will do business with you is to ask -  but asking at the wrong time could be fatal. As in any relationship, the other person needs to be at the right stage for a direct question like this or:

• If asked too soon, the relationship may falter or
• If asked too late, the opportunity may have passed,

Knowing at what stage decision makers are on the ‘Buyer’s Journey’ is critical, if you are to satisfy their needs and progress their journeys to becoming customers, without unexpected bumps, roadblocks or detours. 

The Buyer’s Journey is the sales cycle from the buyer’s perspective, showing the thought processes that allow him to move from unaware (with no problems) to customer (choosing a solution to an agreed problem) as shown below:

We developed LeadMAX™ Smart Lead Generation in 2008 to maximize predictability, reproducibility and success from telemarketing. To extend LeadMAX™ to:

• Address the earlier and later stages of the Buyer’s Journey
• Ensure consistent strategy and messaging for the full length of the journey
• Align communications with each stage of the journey
• Ensure no prospects are left by the roadside,

we have added StrategyMix² technology to automate the process.

Contact us for details
Full article
Automating LeadMAX

References

1. MathMarketing Group, www.mathmarketing.com.au     
2. StrategyMix, www.strategymix.com.au